Pay
Per
Click
INSTANT VISITORS
INSTANT RESULT
$
SBR-TECHNOLOGIES
What
Is
PPC
An Advertising model unique to the
internet
A small, four line ad
consisting of a headline, two
short lines of text and URL.
www.mybusiness.com
One of the most powerful &
Successful ways of advertising today.
PPC ads only displays if the visitor has an
active interest in your topic
You only pay when your ads get clicked
on
There are two types of Pay per click ads
Search Ads
Display Ads
• ‘Search’ ads appear besides
the organic search results
•...
YOUR
ADS
HERE
YOUR
ADS
HERE
Types of Display Ads
Text-the
traditional
type of
Google ad
Image ads-
i.e.
animated
banners
PPC can produce instant result and can generate quick
visitors even for recently launched websites. On the other
hand, wit...
The cost of pay per-click-click Advertising
Rewarded for high
quality and
penalized for low-
grade quality
You can set
lim...
Things to Keep in mind Before You Begin PPC advertising
 KEYWORDS
 QUALITY SCORE
 AD TIMING
 LANDING PAGE
 TARGET ARE...
KEYWORDS
A huge part of PPC success
You can bid on the keywords that you think will be possible.
Finding the best keywords...
64.6
OF CLICKS
ACCOUNT FOR
Source: Word stream research
July 2012
%
35.4%
of clicks are from
ORGANIC
UNPAID RESULTS
FOR KE...
QUALITY SC RE
Conversion
rate
QUALITY
SCORE
AD TIMING
Timing is an important aspect of PPC Advertising and requires constant
monitoring of the result data. Depending ...
Ad target Area
Location targeting helps you focus your advertising on the areas where you'll find the
right customers, and...
ADWRITE
UPS
Ad contents are very
important. Write appealing
ads to attract visitor & ensure
guaranteed clicks on your ads.
A PPC Ad needs a perfect Landing Page
Perfect Heading
CTA Button
NO NEVIGATION SOCIAL ICONS
HEADLINES
CTA (Call-To-Action)...
HOW TO USE
PPCLANDING
PAGESFOR HIGHER CONVERSIONS
& LOWER COST-PER- CLICK
Higher quality score
Higher Ad rank
Lower bounce...
1
Use a targeted landing page for
each ad group for higher
Quality Score and Conversion
CTA
LANDINGPAGE
2
Promotionspecifi...
3
Optimized Landing Page helps Visitors – to take Desired
Action or to Buy
SIGN UPBUY
CONFIRMATION
PAGE
SUCCESS
Captured lead
moves directly
to the
confirmation
page.
4
This is your point of
conversion and th...
DISPLAY ADS
HEADLINES
Persuasive Copy
Call of action
1 APPROPRIATE HEADLINES
2 PERFECT IMAGE
3 PERSUASIVE COPY
4 CALL TO A...
Potential clients are visiting your website and leaving
What could happen:
What is happening:
Ad
Website Visit Receive a T...
NEED
EXPERT
ADVICE ?
http://www.sbr-technologies.com
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Pay Per Click for Instant Visitor and Instant Results

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Use pay per click services to get instant visitors and instant results for your business. Read through the presentation to know how.

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Pay Per Click for Instant Visitor and Instant Results

  1. 1. Pay Per Click INSTANT VISITORS INSTANT RESULT $ SBR-TECHNOLOGIES
  2. 2. What Is PPC
  3. 3. An Advertising model unique to the internet
  4. 4. A small, four line ad consisting of a headline, two short lines of text and URL. www.mybusiness.com
  5. 5. One of the most powerful & Successful ways of advertising today.
  6. 6. PPC ads only displays if the visitor has an active interest in your topic
  7. 7. You only pay when your ads get clicked on
  8. 8. There are two types of Pay per click ads Search Ads Display Ads • ‘Search’ ads appear besides the organic search results • Search Ads consist text only • Display ads appear within a website or blog • Display ads can consist both text & image
  9. 9. YOUR ADS HERE YOUR ADS HERE Types of Display Ads Text-the traditional type of Google ad Image ads- i.e. animated banners
  10. 10. PPC can produce instant result and can generate quick visitors even for recently launched websites. On the other hand, with SEO, it can take months for sites to rank on the first page of search Engines BENEFITS Of PPC Convert Better Easy to track Results Instant Result Reach Targeted Audience
  11. 11. The cost of pay per-click-click Advertising Rewarded for high quality and penalized for low- grade quality You can set limits on your spending You also get to set a daily budget
  12. 12. Things to Keep in mind Before You Begin PPC advertising  KEYWORDS  QUALITY SCORE  AD TIMING  LANDING PAGE  TARGET AREAS  AD WRITE UP
  13. 13. KEYWORDS A huge part of PPC success You can bid on the keywords that you think will be possible. Finding the best keywords for highest conversion is an art.
  14. 14. 64.6 OF CLICKS ACCOUNT FOR Source: Word stream research July 2012 % 35.4% of clicks are from ORGANIC UNPAID RESULTS FOR KEYWORDS WITH HIGH COMMERCIAL INTENT ALMOST 2/3 OF CLICKS PAID ADS ARE GAINING GROUND Go to sponsored result
  15. 15. QUALITY SC RE Conversion rate QUALITY SCORE
  16. 16. AD TIMING Timing is an important aspect of PPC Advertising and requires constant monitoring of the result data. Depending on seasonality, visitor trends, click through rate and conversions rate, PPC manager should display their ads.
  17. 17. Ad target Area Location targeting helps you focus your advertising on the areas where you'll find the right customers, and also help you to restrict your ads from unwanted areas.
  18. 18. ADWRITE UPS Ad contents are very important. Write appealing ads to attract visitor & ensure guaranteed clicks on your ads.
  19. 19. A PPC Ad needs a perfect Landing Page Perfect Heading CTA Button NO NEVIGATION SOCIAL ICONS HEADLINES CTA (Call-To-Action) BUTTONS VIDEO SCREEN SHOTS TESTIMONIALS FEATURES
  20. 20. HOW TO USE PPCLANDING PAGESFOR HIGHER CONVERSIONS & LOWER COST-PER- CLICK Higher quality score Higher Ad rank Lower bounce rate Higher conversion rate
  21. 21. 1 Use a targeted landing page for each ad group for higher Quality Score and Conversion CTA LANDINGPAGE 2 Promotionspecificstandalone CTA - Call-To-Action
  22. 22. 3 Optimized Landing Page helps Visitors – to take Desired Action or to Buy SIGN UPBUY
  23. 23. CONFIRMATION PAGE SUCCESS Captured lead moves directly to the confirmation page. 4 This is your point of conversion and the start of your post-conversion marketing strategy
  24. 24. DISPLAY ADS HEADLINES Persuasive Copy Call of action 1 APPROPRIATE HEADLINES 2 PERFECT IMAGE 3 PERSUASIVE COPY 4 CALL TO ACTION For brand awareness the headlines should be your logo and brief taglines If you use an image it should be your background. Choose relevant image For brand awareness your copy need not be more than just your optimized tagline. For click volume, use traditional phrase like 'buy now’ , ‘Find out more’ .
  25. 25. Potential clients are visiting your website and leaving What could happen: What is happening: Ad Website Visit Receive a Tracking Cookies Then Leaves and Visits another website See your add on that website Clicks the ad and buys from you “REMARKETING CAMPAIGN” A new way of Paid Advertising
  26. 26. NEED EXPERT ADVICE ? http://www.sbr-technologies.com

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