Duncan East, Marwell Wildlife - "Workshop: How to Engage Your Staff"

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Duncan East, Marwell Wildlife - "Workshop: How to Engage Your Staff"

  1. 1. Changing Behaviour
  2. 2. Workshop <ul><li>Who’s the difficult person in your organisation? </li></ul><ul><li>(we’ve all got one  ) </li></ul><ul><li>What are their excuses? </li></ul><ul><li>What have you tried? </li></ul>
  3. 3. Excuses <ul><li>‘ My job doesn’t impact the environment’ </li></ul>‘ I don’t know what I can do’ ‘ We can’t afford it’ ‘ I don’t have time’ ‘ We do it this way because it works’ ‘ It’s somebody else’s job’ ‘ I don’t believe in climate change’
  4. 4. Components of behaviour change <ul><li>Attitude </li></ul><ul><ul><li>I don’t believe change is worthwhile? </li></ul></ul><ul><li>Control </li></ul><ul><ul><li>I don’t feel able to make the change? </li></ul></ul><ul><li>Norms </li></ul><ul><ul><li>I waiting to see what is everyone else doing? </li></ul></ul><ul><li>Identity </li></ul><ul><ul><li>Does the change fit with who I think I am? </li></ul></ul>
  5. 5. Components of behaviour change <ul><li>Attitude </li></ul><ul><ul><li>Provide information demonstrating change is necessary </li></ul></ul><ul><li>Control </li></ul><ul><ul><li>Make it easy to change </li></ul></ul><ul><li>Norms </li></ul><ul><ul><li>Report on performance of others </li></ul></ul><ul><li>Identity </li></ul><ul><ul><li>Embed sustainability in ethos of company </li></ul></ul>
  6. 6. Final Question <ul><li>Does it matter if we don’t convince everyone to change? </li></ul>
  7. 7. Final Question <ul><li>It only takes 30% of a population to adopt a new behaviour for it to become the norm </li></ul><ul><li>It only takes 3 weeks for new behaviour to become habit </li></ul>

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