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Adrienne Marsden, The Marden Consultancy.
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Adrienne Marsden, The Marden Consultancy.


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  • 1. Creating profit with purpose Adrienne Marsden
  • 2. The Sustainability Model Environmental Economic Social
  • 3. V o l u n t e e r i n g B e h a v i o u r C h a n g e F u n d i n g Every Business Commits Big Society Network Red Tape Task Force Free Schools Transition Fund Big Society Finance Pathfinder Mutuals Vanguard Councils Community Organisers National Citizen Service The Big Society
  • 4.
    • Raising Awareness
    • More needed to recognise, celebrate and raise awareness across all sectors of activity to illustrate effective local business community engagement
    • Communicating the opportunities of good private-sector led regeneration across local and national government
    • 2. Local Priorities: Acting Collaboratively
    • Businesses report feeling isolated with insufficient opportunities for the voluntary and private sectors to come together locally in a meaningful way
    • Biggest challenge seen as tying together all local aspects and activity that is already happening locally – more collaboration can deliver more benefit to communities than companies acting alone
    • 3. Removing Red Tape & Promoting Incentives
    • Working in communities should be made easier, particularly for small business units and businesses
    • Businesses recognise the most profound contribution they can make in communities is to offer training, placements and job opportunities to those currently out of work
    • Mobilising volunteers
    • Making sure work always pays
    • Competition law
    • 4. Procurement as a lever for change
    • Public sector procurement is seen as a significant potential lever for change at national and local level, and was frequently mentioned in consultation discussions. In our survey of business leaders, 75% say it is important for government to address.
  • 5. Reduce carbon and protect the environment : e.g. by cutting energy, reducing waste and encouraging green transport schemes. Improve skills and create jobs : e.g. increasing apprenticeship and work experience opportunities. Support your community : e.g. encouraging volunteering and philanthropy and making your company’s time, skills and resources available to neighbourhood groups. Improve quality of life and wellbeing : e.g. make workplaces more family-friendly and help improve the health of your workforce. Support small and medium-sized enterprises : e.g. use small local firms where possible or mentor a start-up or social enterprise. Every Business Commits
  • 6. So what…?
  • 7. The Government Social Investment The Evidence The Theory Profit with Purpose
  • 8. The Theory
    • Kenexa – KHPI measurement tool
    • Shared Value Business Model – Dr Michael Porter, Harvard Business School
    • Enlightened Enterprise – Matthew Taylor, RSA
    • Social Return on Investment
    • Ethical Capitalism – Portsmouth University
    • Responsible Management – Dr Karen Blakely, The University of Winchester
    • Missional Business
    Profit with Purpose
  • 9. The Evidence
    • The rise of the social businesses and entrepreneurs:
    • Innocent Smoothies Social Spider
    • Riverfords Spacehive
    • Lush Bespoke Experience
    • Support for the growing band of SE’s:
    • The Big Society Network Nexters Programme
    • UnLtd – Big Venture Challenge Programme
    • Clearly So
  • 10. Social Investment
    • The Big Society Capital
    • UnLtd
    • Clearly So
    • Social Investment Business
  • 11. Government
    • Red Tape Task Force – Retail Sector
    • Open Public Services White Paper
    • Localism Bill – Power of Competence
    • Pathfinder Mutual's – trading arm of Local Authorities
  • 12. If you want to know more….. Business and The Big Society – How to create profit with purpose conference Date: Thursday 13 th October 2011 Venue: Winchester Guildhall Time: 10am – 3pm Details: