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2013 do-i-really-need-social-media-im manufacturer

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Transcript of "2013 do-i-really-need-social-media-im manufacturer"

  1. 1. Do I really need social media? I’m a manufacturer. Kristy Amy – Director of Marketing Strategy
  2. 2. Who is the most influential person online?
  3. 3. Justin Bieber – Most Influential Person Online Twitter Followers: 41,145,073 Facebook Likes: 55,103,838 2012 Income: $60 Million Close Second: Lady Gaga Twitter Followers: 38,809,000 Facebook Likes: 57,977,000 2013 Income: $80 Million (June 2013)
  4. 4. Agenda • Establish Goals • Audience • Message • Tactics • Getting Started Plan
  5. 5. SBN Interactive Point of View Social Media & Manufacturers • 55% of mobile owners access mobile web (Source: Pew Research Center, 2012) • By 2014, mobile internet is predicted to take over desktop internet usage (Source: Microsoft Tag, 2012) • Nearly 116 million Americans will use a smartphone at least monthly by the end of this year. By 2013, they will represent over half of all mobile phone users.(Source: eMarketer, 2012)
  6. 6. Getting Started with Social Media Manufacturer Blueprint • Email newsletter • Blog to hold current content • Video(s) to demonstrate capabilities • Promote content via social (LinkedIn, Twitter, Google+)
  7. 7. Establish Goals • Generate exposure for business • Increase traffic • Improve search rankings • Develop new business partnerships • Generate leads • Reduce marketing expenses • Improve sales
  8. 8. Who is your audience?
  9. 9. Who is your audience? Distributor Sales Force
  10. 10. Message • What do they care about? • Needs • Attitudes • Behaviors • Customer touch points? • What do you know that you could share?
  11. 11. Message • What are your subject matter experts? • How can you extract expertise from SME?
  12. 12. Why customers interact on social 1. Discounts 2. Purchases 3. Reviews and product rankings 4. General information 5. Exclusive information 6. Learn about new products 7. Customer service 8. Event participation 9. To feel connected 10.Submit ideas for new products / services
  13. 13. Tactics Social Tools
  14. 14. The Original Social Tool – Started in 1965 Email Penetration of Email • 95% of US online consumers use email • 83% of US online consumers say they check email at least once per day. • 70% say they always open emails from their favorite companies http://www.exacttarget.com/subscribers-fans-followers/social-breakup.aspx
  15. 15. Engineering Audience Email Marketing / Blogs Email driving traffic to blog
  16. 16. What is the penetration of YouTube? • More that 1 billion visitors a month • More than 100 hours of video uploaded every minute • Over 6 billion hours of video are watched each month on YouTube— that's almost an hour for every person on Earth, and 50% more than last year
  17. 17. YouTube as a Search Engine
  18. 18. Branded YouTube Channel
  19. 19. LinkedIn Penetration of LinkedIn • Started May 2003 • 225 Million Users • Over 50M in US • As of Jan 2011, all Fortune 500 companies had executives with accounts • Over 2.7M companies have pages • 1.5 Million Groups
  20. 20. LinkedIn Business Listing
  21. 21. LinkedIn Groups ISO 9001 ISO 14001 and OHSAS 18001 Plastic Injection Molding Steel Manufacturers Grinding & Cutting
  22. 22. People Sourcing LinkedIn Groups
  23. 23. Paid Ads LinkedIn
  24. 24. What is the penetration of Twitter? • 500 million accounts globally. 27% are active accounts • China – Country with most accounts - 35.5 Million • 64% of active Twitter users check Twitter at least once per day. • 71% of Followers expect to receive marketing messages from companies through Twitter.
  25. 25. Job Openings & News Twitter
  26. 26. More that 1.1 Billion Active Users – March 2013 What is the penetration of Facebook? • 50% of active users log on daily • Average user has 130 friends • 73% of US online consumers have created a profile on Facebook. • 65% of US online consumers are currently active on Facebook
  27. 27. E&Y Uses for Recruiting Facebook Lincoln Electric Shares Welding Information
  28. 28. Parker Hannifin Promotes News and Articles Google+
  29. 29. Go to www.googlemaps.com and search for business nameGoogle+
  30. 30. What is the Penetration of Pinterest? • 48.7 Million Users • 2.8 Billion Pageviews per Month • People spend an average of 14 minutes on Pinterest in a single visit • 80% of all Pins are Repinned
  31. 31. Pinterest
  32. 32. Blueprint for Getting Started with Social Media • Email newsletter • Blog to hold current content • Video(s) to demonstrate capabilities • Promote content via social (LinkedIn, Twitter, Google+
  33. 33. In Summary • Goals • Audience • Message • Social Media Tactics (Selection) • Manufacturer Blueprint for Getting Started with Social Media
  34. 34. Kristy Amy DIRECTOR OF MARKETING STRATEGY kamy@sbninteractive.com O: 440.250.7011 SBN Interactive 835 Sharon Drive, Suite 200, Cleveland, OH 44145 sbninteractive.com
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