Writing a Winning Business Plan           Workshop             Presented by:         Mark Engle, DirectorMCCD Small Busine...
Before We Get Started• Introductions of Site  SBDC staff• Questions can be posed  through moderators• www.maricopasbdc.com...
Why Do A Business Plan?  • Failure to Plan is like    Planning for Failure  • Roadmap to chart path    to success  • Goals...
Why Do A Business Plan?  • Educate and Motivate    Others  • Failure to Plan is like    planning to fail  • Forces you to ...
Who Is The Plan For?•   For a banker•   For an investor•   For an insurance policy•   For employees & family•   For YOU!
Authorship Issues• Neat, typed & free of  errors• YOU need to do the  plan• Not too slick or  polished• Not too long
Authorship Issues• Avoid the “trust me” or  too many  generalizations• Use facts & figures to  make points• SBA Guideline ...
Authorship Issues• Protecting the  Confidentiality of Your  plan• Non-disclosure  statements• Loaning vs. giving
What Do Lenders Want? • What is your background?   Years in industry, experience   factors • Answer the lenders questions:...
What Do Investors Want? • Must believe in you, first and   foremost • Answer the investors   questions: • How soon can you...
The Physical Plan • 3-ring Binder for your   plan • Not too fat for the banker   or investor • Use your plan as a tool, to...
The Business Plan EXECUTIVE SUMMARY • Write last • Concept/mission   statement • Summary statements and   results
Management & Operations• Organization structure• Key management  personnel (resumes  attached)• Other management &  organi...
The Industry Analysis•   The Name and information•   The Industry•   The Company•   Products and/or services
The Marketing Strategy•   Market research•   Who is your customer?•   Competitive Analysis•   Market evaluation & trends
The Marketing Plan• Show marketing objectives and  goals – overall strategy• Pricing strategies• Sales tactics• Advertisin...
Critical Risks &      Problems• Shows forethought and planning• Murphy’s Law• Product improvement and new  products• Costs...
The Financial Plan• The financial history is shown – three  years financials• A projection for three to five years of:   –...
The Financial Plan• Show “reasonable” assumptions• For financing or investors, show them:  –   Need for financing  –   Use...
The Financial Projections      SBDC Excel Workbook • Either on your own or with our help • Download from   www.maricopasbd...
Where do we go from       here• Getting “hopping” on the plan• Do like the Nike slogan “Just Do It”• Using other organizat...
Thank you for attending!
Building Your WinningBusiness Plan Workshop             Presented by:         Mark Engle, DirectorMaricopa Community Colle...
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Writing a winning biz plan (8 2012)

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One-hour presentation by Mark Engle, Director, Maricopa SBDC, Phoenix, Arizona August 22, 2012

Published in: Business, Economy & Finance
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Writing a winning biz plan (8 2012)

  1. 1. Writing a Winning Business Plan Workshop Presented by: Mark Engle, DirectorMCCD Small Business Development Center 2400 N. Central Avenue, #104 Phoenix, AZ 85004 480-784-0590
  2. 2. Before We Get Started• Introductions of Site SBDC staff• Questions can be posed through moderators• www.maricopasbdc.com• Plan and Workbook
  3. 3. Why Do A Business Plan? • Failure to Plan is like Planning for Failure • Roadmap to chart path to success • Goals lead to success • Decision making tool
  4. 4. Why Do A Business Plan? • Educate and Motivate Others • Failure to Plan is like planning to fail • Forces you to think it through • Avoid costly mistakes!
  5. 5. Who Is The Plan For?• For a banker• For an investor• For an insurance policy• For employees & family• For YOU!
  6. 6. Authorship Issues• Neat, typed & free of errors• YOU need to do the plan• Not too slick or polished• Not too long
  7. 7. Authorship Issues• Avoid the “trust me” or too many generalizations• Use facts & figures to make points• SBA Guideline for what to have for an SBA loan
  8. 8. Authorship Issues• Protecting the Confidentiality of Your plan• Non-disclosure statements• Loaning vs. giving
  9. 9. What Do Lenders Want? • What is your background? Years in industry, experience factors • Answer the lenders questions: • What you will use funds for (schedule if possible), source of repayment (show in projection), collateral (schedule if possible), your equity (sources & uses schedule), and backup repayment plans
  10. 10. What Do Investors Want? • Must believe in you, first and foremost • Answer the investors questions: • How soon can you buy them out? What is the potential for future deals? What will you do if things don’t turn out as expected?
  11. 11. The Physical Plan • 3-ring Binder for your plan • Not too fat for the banker or investor • Use your plan as a tool, to evaluate progress over time • Name, address, phone #’s, email, website all on the front.
  12. 12. The Business Plan EXECUTIVE SUMMARY • Write last • Concept/mission statement • Summary statements and results
  13. 13. Management & Operations• Organization structure• Key management personnel (resumes attached)• Other management & organizational matters
  14. 14. The Industry Analysis• The Name and information• The Industry• The Company• Products and/or services
  15. 15. The Marketing Strategy• Market research• Who is your customer?• Competitive Analysis• Market evaluation & trends
  16. 16. The Marketing Plan• Show marketing objectives and goals – overall strategy• Pricing strategies• Sales tactics• Advertising & other methods• Service & warranty issues• Show timelines & Budget
  17. 17. Critical Risks & Problems• Shows forethought and planning• Murphy’s Law• Product improvement and new products• Costs of improvements or startup costs
  18. 18. The Financial Plan• The financial history is shown – three years financials• A projection for three to five years of: – Balance sheet – Profit and Loss – Cash Flow – Ratios – Breakeven & other analysis
  19. 19. The Financial Plan• Show “reasonable” assumptions• For financing or investors, show them: – Need for financing – Use of funds – Sources & Uses Statement – Collateral? – Repayment – Debt coverage ratio – Breakeven analysis
  20. 20. The Financial Projections SBDC Excel Workbook • Either on your own or with our help • Download from www.maricopasbdc.com go to Free Downloads section and save to hard drive (before loading)
  21. 21. Where do we go from here• Getting “hopping” on the plan• Do like the Nike slogan “Just Do It”• Using other organizations resources – SBDC – SCORE – Accountant/Attorney/Banker – Employees/Associates
  22. 22. Thank you for attending!
  23. 23. Building Your WinningBusiness Plan Workshop Presented by: Mark Engle, DirectorMaricopa Community Colleges Small Business Development Center 2400 N. Central Avenue, #104 Phoenix, AZ 85004 480-784-0590 www.maricopaSBDC.comSatellite locations – Paradise Valley, Scottsdale, Mesa, Chandler, Avondale, Glendale, Surprise & Online!

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