Irreconcilable Differ e nces?
You can ask almost anyone what the key is to a strong relationship, and they’ll likely tell ...
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Infographic: Valentines Day Can Sales and Marketing Work It Out?

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You can ask almost anyone what the key is to a strong relationship, and they’ll likely tell you it’s a combination of communication, compromise and a bit of work. However, recent findings suggest that the relationship between marketing, sales and the buyer’s journey may have hit a rough patch.

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Transcript of "Infographic: Valentines Day Can Sales and Marketing Work It Out?"

  1. 1. Irreconcilable Differ e nces? You can ask almost anyone what the key is to a strong relationship, and they’ll likely tell you it’s a combination of communication, compromise and a bit of work. However, recent findings suggest that the relationship between marketing, sales and the buyer’s journey may have hit a rough patch. We Can Work It Out — Or Can We? Compromise is key. However, 64% of organizations admit to not adapting very well to changes within the sales cycle. of executives say they aren’t very well aligned to the buyer’s journey. They have the right tools, but hardly anyone uses them. Driving a Hard Bargain. Marketing and sales need to work on the give and take of their relationship. An additonal 27% said they adapt “well enough” to changes in the sales cycle, but this isn’t enough. Meeting in the Middle. Aligning “well enough”, as an additional 34% of respondents said, may do the job in the short-term, but for a successful long-term relationship, executives need to put in the work, use their tools and align with the buyer’s journey. Communication Breakdown. The second greatest point of failure was with “The Process” (21%), of organizations fail at the where sales does not have the beginning of the selling cycle, tools/information to align with the due to nurtured leads being poorly buyer, open the lines of communihanded off from marketing to sales. cation and move the deal forward. Failure to launch?

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