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Sales and marketing are in it together now. Quota isn’t just a sales term now; most marketing organizations have a substantial quota to gauge their contribution to the pipeline. While undoubtedly a positive trend, marketing’s responsibilities have evolved beyond the traditional finding, nurturing and qualifying leads. Now, marketing must focus on how leads are actually converting to opportunities and deals beyond the hand-off.
In How Progressive Sales and Marketing Teams are Improving Pipeline Metrics by Triggering the Right Content at the Right Stage, you’ll gain insight on:
• Buyers Charting Their Own Educational Journey
• Closing the Gap to Reach Revenue Goals
• Moving Beyond Random Acts of Sales Enablement
• Making the Most of Limited Opportunities
Sales and marketing are on a new course, together, and this ebook is your first step to better understanding how to support your teams through this transition and how to ensure continued, even increased, revenue.