The Role and Position of Universities of Applied Science in Industrial and Socio-Economic Development – German perspective Aalen experiences Ulrich D. Holzbaur Aalen University

Development and University Development Industrial Socio-Economic Sustainable Universities of Applied Science Role and Position Structures and Projects

Development

Industrial

Socio-Economic

Sustainable

Universities of Applied Science

Role and

Position

Structures and Projects

ZA: 48 Mio. GE: 82 Mio Baden-Württemberg: 11 Mio (in the FRG, education is governed by the 16 states) Germany and Baden-Württemberg Bavaria Berlin

ZA: 48 Mio.

GE: 82 Mio

Baden-Württemberg: 11 Mio (in the FRG, education is governed by the 16 states)

University Landscape

Portfolio Industrial Development vs. Socio-Economic Development Industry Society „ Market “ „ Free “ projects Res e arch Transfer STZ Consulting projects Education Individual Company Individual Organisation Benefit für all Benefit für all R&D R&D

Industrial Development vs. Socio-Economic Development

Development Development Industrial Socio-Economic Sustainable Universities of Applied Science Role Position Structures and Projects

Development

Industrial

Socio-Economic

Sustainable

Universities of Applied Science

Role

Position

Structures and Projects

Sustainable Development World Commission on Environment and Development, 1987 “Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs ." Agenda 21 = Rio 1992 declaration World Summit Jo´bg, 2002 Education for SD Decade 2006 - 2014 Bonn Declaration 2009 Baden-Württemberg Network of Universities (AS) fur Sustainability

World Commission on Environment and Development, 1987 “Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs ."

Agenda 21 = Rio 1992 declaration

World Summit Jo´bg, 2002

Education for SD Decade 2006 - 2014 Bonn Declaration 2009

Baden-Württemberg Network of Universities (AS) fur Sustainability

Development Humanity World Country Region

Development Company Organisation Society  Ecology Economy Industry  University 

Universities ... support for … Development ... Govern-ment Enter-prises NGO/ NPO University Economy Sus-tain- Business COC ... R&D Entrepreneurship able Programs Networks Education Environment Deve-lop- EMS ............. Transfer Social structures ment Value Projects

Innovation is the basis for decoupling wealth from resource consumption Development U. Holzbaur 11.08.09 Ressource consumption Qualitative growth utility, welfare Quantitative growth Ressource consumption

Innovation is the basis for decoupling wealth from resource consumption

Society and Industry Society consists of Individuals Culture Groups Organisations Public, Administration, Government witin a hierarchy from UN to suburb Commercial Organisations, Companies, Industry, NGO/NPO, associations, clubs

Society consists of

Individuals

Culture

Groups

Organisations

Public, Administration, Government witin a hierarchy from UN to suburb

Commercial Organisations, Companies, Industry,

NGO/NPO, associations, clubs

University Development Industrial Socio-Economic Sustainable Universities of Applied Science Role Position Structures and Projects

Development

Industrial

Socio-Economic

Sustainable

Universities of Applied Science

Role

Position

Structures and Projects

Tasks of a University Depends on University type Main Tasks: Science -> Research Education -> Lecturing Society -> Transfer Social aspects (students, gender, disabled) -> internal University Research Lecturing Transfer

Depends on University type

Main Tasks:

Science -> Research

Education -> Lecturing

Society -> Transfer

Social aspects (students, gender, disabled) -> internal

Tasks of a University Research Lecturing Transfer Number of Publications Graduates Commercial Turnover Evauation Task output output University 3rd party pro- ject turnover 3rd party pro- ject turnover

Universities ... support for … Development ... Govern-ment Enter-prises NGO/ NPO University Economy Sus-tain- Business COC ... R&D Entrepreneurship able Programs Networks Education Environment Deve-lop- EMS ............. Transfer Social structures ment Value Projects

Knowledge Knowledge is the basis for Education Research Transfer Business Know- ledge Deci- sions Inno- vation Industry and Society The Product of the University

Knowledge is the basis for

Education

Research

Transfer

Business

Knowledge and Money case study Ba-Wü All 69 Ba-Wü Universities 260.000 students Sci U: 140 000 students 2300 prof. BA, BSc, BEng, MA, MEng, Msc, PhD UAS: 60 000 students 2300 prof. BA, BSc, BEng, MA, MEng, MSc Sci.U: 1.800 M€ staff: 1130 M€ UAS: 388 M€ staff: 270 M€ Third party projects on research: 800 M€ in total. Sci.U: 170 M€ DFG 90 M€ fed. 107 M€ industry UAS: 1/2 M€ DGF 11 M€ fed. 8 M€ Industry

All 69 Ba-Wü Universities 260.000 students

Sci U: 140 000 students 2300 prof. BA, BSc, BEng, MA, MEng, Msc, PhD

UAS: 60 000 students 2300 prof. BA, BSc, BEng, MA, MEng, MSc

Sci.U: 1.800 M€ staff: 1130 M€ UAS: 388 M€ staff: 270 M€

Third party projects on research: 800 M€ in total. Sci.U: 170 M€ DFG 90 M€ fed. 107 M€ industry UAS: 1/2 M€ DGF 11 M€ fed. 8 M€ Industry

Knowledge and Money case study Ba-Wü Third party projects on research: 800 M€ in total. Sci.U: 170 M€ DFG 90 M€ fed. 107 M€ industry UAS: 1/2 M€ DGF 11 M€ fed. 8 M€ Industry Steinbeis: 100 M€ mainly BaWü mainly UAS

Third party projects on research: 800 M€ in total. Sci.U: 170 M€ DFG 90 M€ fed. 107 M€ industry UAS: 1/2 M€ DGF 11 M€ fed. 8 M€ Industry

Steinbeis: 100 M€ mainly BaWü mainly UAS

Knowledge Transfer Knowledge transfer is more than information transfer it is the task of enabling the receiver to apply, to assess and to advance this knowledge. Produce knowledge Transfer knowledge Enhance knowledge Existing knowledge Recieve knowledge

Knowledge transfer is more than information transfer it is the task of enabling the receiver to apply, to assess and to advance this knowledge.

Structures for Knowledge Transfer Technology Transfer can be Pull: demand-driven “we need” from the customer Push: result-driven “we can” from the research organisation Effective technology transfer from university to enterprises and community needs a supportive infrastructure Marketing and acquisition Project administration Accounting and billing Legal framework

Technology Transfer can be

Pull: demand-driven “we need” from the customer

Push: result-driven “we can” from the research organisation

Effective technology transfer from university to enterprises and community needs a supportive infrastructure

Marketing and acquisition

Project administration

Accounting and billing

Legal framework

Transfer Portfolio Overall Portfolio of Knowledge Transfer Methods (symbolical, qualitative) who and how? Skill level Size Publication Technology Transfer Joint Projects

Overall Portfolio of Knowledge Transfer Methods (symbolical, qualitative)

who and how?

From Research to Transfer Range Basic research. Applied research: pre-competitive general knowledge typically publishes in journals. Transfer is direct support. It is the most direct and most obvious measure, creating and transferring immediately needed (competitive) know-how. Consultancy and Development give results to the customer as deliverable items. Researchers must be allowed to bridge the gap between pure and applied research Researchers should be urged to bring their results a little bit closer to practical application.

Range

Basic research.

Applied research: pre-competitive general knowledge typically publishes in journals.

Transfer is direct support. It is the most direct and most obvious measure, creating and transferring immediately needed (competitive) know-how.

Consultancy and Development give results to the customer as deliverable items.

Researchers must be allowed to bridge the gap between pure and applied research

Researchers should be urged to bring their results a little bit closer to practical application.

STW Steinbeis Foundation Services: Consultancy Services, Research and Development, Evaluation and Expert Reports, International Technology Transfer, Training and Further Education Transfer Network 700 Steinbeis Transfer Centers (STC) and subsidary companies. Cooperation and project partners in over 47 countries Competence in all fields of technology and management Customers: more than 10,000 per year companies, organisations of all sizes and areas of business, individuals Projects: more than 20,000 per year Staff: over 4,000: professors, permanent and project based staff

Services: Consultancy Services, Research and Development, Evaluation and Expert Reports, International Technology Transfer, Training and Further Education

Transfer Network 700 Steinbeis Transfer Centers (STC) and subsidary companies. Cooperation and project partners in over 47 countries

Competence in all fields of technology and management

Customers: more than 10,000 per year companies, organisations of all sizes and areas of business, individuals

Projects: more than 20,000 per year

Staff: over 4,000: professors, permanent and project based staff

STW Services Consulting At every stage of the value chain Fostering successful transfer Research and development Evaluation and expert reports Forming the basis for decision making As a key competitive factor Training and employee development

STW Organisation Steinbeis GmbH & Co. KG für Technologietransfer (StC) Management Board Steinbeis-Stiftung (StW) Board of Trustees and Committee Executive Board Steinbeis Enterprises (SU) Steinbeis Transfer Centers (STC) Steinbeis Research Centers (SRC) Steinbeis Consulting Centers (SCC) Steinbeis Transfer Institutes (STI) at Steinbeis University Berlin - SHB Steinbeis Shareholding (SBT) 496 STC 42 SRC 58 SCC 102 STI 46 SBT

STC portfolio STC types each of the 700 STC is different Coordinating TC Addressing all Professors Broad spectrum of knowledge in a certain field Special knowledge locally, broad specialised global player local specialist specialist sector focus extensive in-ten-sive

STC types each of the 700 STC is different

Coordinating TC Addressing all Professors

Broad spectrum of knowledge in a certain field

Special knowledge

STC relation to the university own rooms/ machines/ software or rent from university own personnel of shared (rent or side jobs) clearly separate between University and Steinbeis tasks time expenses, material personnel (staff, students) machines, rooms, software Professors participate as Project staff Project Manager STC manager University Customer/ Company STW STC Project

own rooms/ machines/ software or rent from university

own personnel of shared (rent or side jobs)

clearly separate between University and Steinbeis

tasks

time expenses, material

personnel (staff, students)

machines, rooms, software

Professors participate as

Project staff

Project Manager

STC manager

STW cost structure Variable Project account: VAT STW Steinbeis Stuttgart overhead STC overhead Staff salary (university or free) Staff Fees (professor) Machines (university or free) Room (university or free) Travelling Expenses Project manager's profit STC profit Running costs: STC account Rooms rent and administrative staff STC manager´s profit Project STC University or market prof

Variable Project account:

VAT

STW Steinbeis Stuttgart overhead

STC overhead

Staff salary (university or free)

Staff Fees (professor)

Machines (university or free)

Room (university or free)

Travelling Expenses

Project manager's profit

STC profit

Running costs: STC account

Rooms rent and administrative staff

STC manager´s profit

Success factors STW Flexible organisation Standardisation (processes, administration) Steinbeis is a strong brand STC Flexibility, Reliability, Responsiveness Projects Responsibility of project manager = Prof. Flexibilty and standardisation Care for the customer´s requirements Cooperation among several faculties Trust Customer/ Company STW STC Project

STW

Flexible organisation

Standardisation (processes, administration)

Steinbeis is a strong brand

STC

Flexibility, Reliability, Responsiveness

Projects

Responsibility of project manager = Prof.

Flexibilty and standardisation

Care for the customer´s requirements

Cooperation among several faculties

Trust

Development and University Development Industrial Socio-Economic Sustainable Universities of Applied Science Role Position Structures and Projects

Development

Industrial

Socio-Economic

Sustainable

Universities of Applied Science

Role

Position

Structures and Projects

University Projects Joint Projects Mutual benefit for University (professor, organization, students) and partners Students: do the projects - real world hands on experience University: reputation and partnership Professor: practical experience, training success, reaching targets Partners: projects bring innovative results and new ideas University Customer Society Project Professor Students

Joint Projects

Mutual benefit for University (professor, organization, students) and partners

Students: do the projects - real world hands on experience

University: reputation and partnership

Professor: practical experience, training success, reaching targets

Partners: projects bring innovative results and new ideas

Transfer via student´s thesis Thesis in cooperation with industry Student Scientific work Problem solving University Examination Prof: supervising the thesis is part of his regular job Company: have some problem to solve. Pay the student Severe legal restrictions

Thesis in cooperation with industry

Aalen Case Study Development Industrial Socio-Economic Sustainable Universities of Applied Science Role and Position Structures Projects

Development

Industrial

Socio-Economic

Sustainable

Universities of Applied Science

Role and Position

Structures

Projects

Research: Institutes of Applied Research Institute of Applied Research - 30 .. 50 professors Third Party Funding: Chemistry 300 k€ Laser Technology 700 k€ Production 1500 k€ .. other Projects 600 k€ TOTAL 3 M€ 100 papers (30 peer-reviewed) Institute of applied economic research – 10 professors Low funding as research is mainly based on final and postgraduate projects – no big equipment Baden-Württemberg: 130 k€ / prof

Institute of Applied Research - 30 .. 50 professors Third Party Funding: Chemistry 300 k€ Laser Technology 700 k€ Production 1500 k€ .. other Projects 600 k€ TOTAL 3 M€ 100 papers (30 peer-reviewed)

Institute of applied economic research – 10 professors Low funding as research is mainly based on final and postgraduate projects – no big equipment

Baden-Württemberg: 130 k€ / prof

STC in Aalen STC Technical Consulting - AWFE Centre for industry-oriented research and development STC Applied Management Management and organisation, economics, logistics, BIS Steinbeis Transfer Centres in Aalen specialized in the following areas: Polymer technology (moulding), polymer engineering Metals foundry, die casting, materials science, surface technology, automation Image processing, applied informatics Production planning

STC Technical Consulting - AWFE

Centre for industry-oriented research and development

STC Applied Management

Management and organisation, economics, logistics, BIS

Steinbeis Transfer Centres in Aalen specialized in the following areas:

Polymer technology (moulding), polymer engineering

Metals foundry, die casting, materials science, surface technology, automation

Image processing, applied informatics

Production planning

Student’s projects Student’s projects skills and competences which the students have to acquire. Project Definition and Planning didactical competence, project management experience challenging projects that gives the opportunity to learn successful project that provides a visible result and a positive feedback from the project partners concise project planning

Student’s projects

skills and competences which the students have to acquire.

Project Definition and Planning

didactical competence,

project management

experience

challenging projects that gives the opportunity to learn

successful project that provides a visible result and a positive feedback from the project partners

concise project planning

Examples for cooperation The examples listed below comprise university projects Mainly students´ projects within a course or thesis. Engineering Management Environmental Management Quality Management Sustainable Development Final Thesis Project Project Management Excellence and Sustainability

The examples listed below comprise university projects

Mainly students´ projects within a course or thesis.

Support for economic development support local industry, business, enterprises and start-ups foster contacts among each other and with external competences “ city-business-development” and “economic development” by two dedicated city employees Develop the structure of stores in the city centre Ensure the survival and diversity of stores Keep the city centre attractive for visitors Provide space for start-ups Support local market and regional products supported via joint students´ projects

support local industry, business, enterprises and start-ups

foster contacts among each other and with external competences

“ city-business-development” and “economic development” by two dedicated city employees

Develop the structure of stores in the city centre

Ensure the survival and diversity of stores

Keep the city centre attractive for visitors

Provide space for start-ups

Support local market and regional products

supported via joint students´ projects

AAUAS - WIW Project Examples Support of projects on Green Eel EMS Experiential orientation in ESD Regional marketing Aalen for All / barrier free Energy information Analysis of public transportation for students (semester ticket) Analysis of special places and special groups with respect to security feeling and crime prevention Analysis of alcohol consumption and sales as a contribution to prevention Analysis of special events Quality and Excellence

Support of projects on

Green Eel EMS

Experiential orientation in ESD

Regional marketing

Aalen for All / barrier free

Energy information

Analysis of public transportation for students (semester ticket)

Analysis of special places and special groups with respect to security feeling and crime prevention

Analysis of alcohol consumption and sales as a contribution to prevention

Analysis of special events

Quality and Excellence

Experiential orientation four the young Technology and science Sustainablility Sports

Technology and science

Sustainablility

Sports

AAUAS - WIW Project Examples Modules Project Management Excellence Sustainable Development Example: Information on sustainability and regenerative energies at Aalbäumle tower

Modules

Project Management

Excellence

Sustainable Development

Example: Information on sustainability and regenerative energies at Aalbäumle tower

Green Eel as an Project on ESD Environmental Management for Schools Project of the UN Decade Education for Sustainable Development 2006-07 und 2008-09

Environmental Management for Schools

Project of the UN Decade Education for Sustainable Development 2006-07 und 2008-09

Green Eel – student´s project

Aalen for all –Barrier free supported by students´ projects

Day of the region supported by students´ projects Aalen 2006, 2007, 2008 …

Aalen 2006, 2007, 2008 …

Project portfolio for students project Summer 2009: 20 projects 135 students 15000 working hours 12 final projects (BEng) 5000 working hours

Summer 2009: 20 projects 135 students 15000 working hours 12 final projects (BEng) 5000 working hours

Summary Tasks of a university/ professor comprise Research Lecturing (Education) Transfer Applied Research bridges the gap between Research and Transfer In Universities of Applied Science, Transfer is mainly seen as transfer to industry At Universities of Applied Science, structures for Transfer are well established 3rd party funded projects Steinbeis projects

Tasks of a university/ professor comprise

Research

Lecturing (Education)

Transfer

Applied Research bridges the gap between Research and Transfer

In Universities of Applied Science, Transfer is mainly seen as transfer to industry

At Universities of Applied Science, structures for Transfer are well established

3rd party funded projects

Steinbeis projects