Institute for Shipboard Education – Content Workshop
“ Today I am convinced that the only thing that saved those 1,268 people in my hotel was words. Not the liquor, not money,...
What’s A Blog? (And does the world need another one?) Institute for Shipboard Education – Content Workshop
What’s A Blog? (And does the world need another one?) “ A regularly updated website wherein texts or articles of one or mo...
Yes. The (Study Abroad) World Needs This Blog. Institute for Shipboard Education – Content Workshop
<ul><li>Yes. The (Study Abroad) World Needs This Blog. </li></ul><ul><li>So we can demonstrate our expertise in the field ...
<ul><li>Yes. The (Study Abroad) World Needs This Blog. </li></ul><ul><li>So we can demonstrate our expertise in the field ...
% How Much Do Blogs Affect Your Purchase Decisions? Institute for Shipboard Education – Content Workshop Research by Dan Z...
% Institute for Shipboard Education – Content Workshop Research by Dan Zarrella of Hubspot, Inc. 5% They Don’t How Much Do...
% Institute for Shipboard Education – Content Workshop Research by Dan Zarrella of Hubspot, Inc. 20% Very Little How Much ...
% Institute for Shipboard Education – Content Workshop 60% Somewhat How Much Do Blogs Affect Your Purchase Decisions? Rese...
% Institute for Shipboard Education – Content Workshop Research by Dan Zarrella of Hubspot, Inc. How Much Do Blogs Affect ...
% Institute for Shipboard Education – Content Workshop 75% Influenced by blogs We’re writing to them. Research by Dan Zarr...
% Institute for Shipboard Education – Content Workshop 16,465 Facebook fans A Little Social Math 3,230 Twitter followers
% Institute for Shipboard Education – Content Workshop A Little Social Math <ul><li>16,465 Facebook fans </li></ul><ul><li...
% Institute for Shipboard Education – Content Workshop <ul><li>16,465 Facebook fans </li></ul><ul><li>Average person has 1...
% Institute for Shipboard Education – Content Workshop <ul><li>16,465 Facebook fans </li></ul><ul><li>Average person has 1...
% Institute for Shipboard Education – Content Workshop <ul><li>14,390 Facebook fans </li></ul><ul><li>Average person has 1...
% Institute for Shipboard Education – Content Workshop <ul><li>14,390 Facebook fans </li></ul><ul><li>Average person has 1...
But Why Are We Here Today? Institute for Shipboard Education – Content Workshop
“ When we plan for the time to do content right, we can actually produce quality content that’s meaningful to our audience...
What makes for a good blog? Institute for Shipboard Education – Content Workshop
<ul><li>What makes for a good blog? </li></ul><ul><li>You remember what you read for more than five minutes </li></ul>Inst...
<ul><li>What makes for a good blog? </li></ul><ul><li>You remember what you read for more than 5 minutes </li></ul><ul><li...
<ul><li>What makes for a good blog? </li></ul><ul><li>You remember what you read for more than five minutes </li></ul><ul>...
<ul><li>What makes for a good blog? </li></ul><ul><li>You remember what you read for more than five minutes </li></ul><ul>...
“ How do we do that?” Institute for Shipboard Education – Content Workshop
By giving them what they want Institute for Shipboard Education – Content Workshop
“ Web content is worthless unless it supports a key business objective or a customer in completing a task.” - Kristina Hal...
So how do we know what they want? Institute for Shipboard Education – Content Workshop
<ul><li>Facebook fans ask a lot of questions </li></ul>Institute for Shipboard Education – Content Workshop
<ul><li>Facebook fans ask a lot of questions </li></ul><ul><li>People ask Google a lot of questions </li></ul>Institute fo...
Make their choices easy Institute for Shipboard Education – Content Workshop
<ul><li>Make their choices easy </li></ul><ul><li>People looking for answers, not our blog </li></ul>Institute for Shipboa...
<ul><li>Make their choices easy </li></ul><ul><li>People looking for answers, not our blog </li></ul><ul><li>Use keywords ...
<ul><li>Make their choices easy </li></ul><ul><li>People looking for answers, not our blog </li></ul><ul><li>Use keywords ...
Use Words That Smell Good Institute for Shipboard Education – Content Workshop
Information Scent Theory People hunt for words like hounds seek foxes and bees seek pollen. Institute for Shipboard Educat...
Keyword Time Institute for Shipboard Education – Content Workshop
Write “Visually” Institute for Shipboard Education – Content Workshop
How To Write Visually Institute for Shipboard Education – Content Workshop
<ul><li>How To Write Visually </li></ul><ul><li>Shorter sentences & paragraphs </li></ul>Institute for Shipboard Education...
<ul><li>How To Write Visually </li></ul><ul><li>Shorter sentences & paragraphs </li></ul><ul><li>Show don’t tell </li></ul...
<ul><li>How To Write Visually </li></ul><ul><li>Shorter sentences & paragraphs </li></ul><ul><li>Show don’t tell </li></ul...
<ul><li>How To Write Visually </li></ul><ul><li>Shorter sentences & paragraphs </li></ul><ul><li>Show don’t tell </li></ul...
<ul><li>How To Write Visually </li></ul><ul><li>Shorter sentences & paragraphs </li></ul><ul><li>Show don’t tell </li></ul...
<ul><li>How To Write Visually </li></ul><ul><li>Shorter sentences & paragraphs </li></ul><ul><li>Show don’t tell </li></ul...
<ul><li>How To Write Visually </li></ul><ul><li>Shorter sentences & paragraphs </li></ul><ul><li>Show don’t tell </li></ul...
Be Memorable Institute for Shipboard Education – Content Workshop
Have A Different Perspective Institute for Shipboard Education – Content Workshop
Use Stories To Explain Scenarios Institute for Shipboard Education – Content Workshop
Be Conversational Institute for Shipboard Education – Content Workshop
Your Chance to Win! Institute for Shipboard Education – Content Workshop
<ul><li>We say it all the time: </li></ul><ul><li>EVERYONE  here is critical to the successful operation of the Institute ...
<ul><li>The ISE Voyages Blog Launch Contest </li></ul><ul><li>May 2-6, 2011 </li></ul><ul><li>Teams divided up by departme...
How the contest works: Institute for Shipboard Education – Content Workshop
<ul><li>How the contest works: </li></ul><ul><li>EVERYONE  writes 5 complete* blog posts about your role here at ISE & sub...
<ul><li>How the contest works: </li></ul><ul><li>EVERYONE  writes 5 complete* blog posts about your role here at ISE & sub...
<ul><li>How the contest works: </li></ul><ul><li>EVERYONE  writes 5 complete* blog posts about your role here at ISE & sub...
<ul><li>How the contest works: </li></ul><ul><li>EVERYONE  writes 5 complete* blog posts about your role here at ISE & sub...
<ul><ul><li>* A COMPLETE BLOG POST </li></ul></ul><ul><li>Image:  (feel free to snap your own or search creative commons o...
Tips on starting. And finishing. Institute for Shipboard Education – Content Workshop
<ul><li>What do I write about?: </li></ul><ul><li>That list of keywords you jotted down should provide a bunch of jump off...
You better make this worth my while, Perks! Institute for Shipboard Education – Content Workshop
Your Reward Institute for Shipboard Education – Content Workshop
<ul><li>Your Reward </li></ul><ul><li>The winning department gets lunch together at the Boars Head  </li></ul>Institute fo...
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Content workshop

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Content & contest presentation for ISE employees

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  • Exciting stuff, right? No wonder most people launch a blog with so much fanfare and then let it wither and die on the vine.
  • Dan Zarrella of Hubspot basically turns data into more data, crunches social media numbers and this was a question on a survey he conducted with over 12,000 responses
  • Impressions = any time our brand appears in someone’s facebook or twitter newsfeed it’s visible to their friends and followers, meaning the entire network has the opportunity to see it, can’t measure exactly how many do, but the potential is great, especially with it happening on a regular basis
  • Now we’re talking
  • Accomplishing these three bullet points is easier said than done, especially when you consider that people engage with a book for several days at a time, a movie for up to 2 hours, a TV show up to an hour and a blog post for maybe 5 minutes.
  • Accomplishing these three bullet points is easier said than done, especially when you consider that people engage with a book for several days at a time, a movie for up to 2 hours, a TV show up to an hour and a blog post for maybe 5 minutes.
  • Our community answers many questions and so do we, but a lot of those questions are indicative of bigger issues;
  • also Radian6 – as you all post more content, I’ll be able to use our Radian6 and JitterJam accounts to support your efforts and suggest subject matter to help fill your pipeline with writing material
  • So your late coming home, you’ve been asked to stop and get milk on your way, you come to the milk display like most people come to a website: pressed for time and unsure of a lot of details. So you freeze and think, “Man, I thought I knew what I was here for and now there are WAY more options than I expected.”
  • They follow a scent until it goes cold and then they start over; think of it as digging a lot of shallow holes, coming back to the surface and repeating that action until you strike something that looks promising and keep digging; scent = trigger = keyword
  • Based on our collective knowledge of the subject matter, are there any words we could add to that list?
  • Another way to help people make a quick decision or feel like they’re on the right track is to write visually, what do I mean by that? Well…
  • Calvin knew without knowing what the opposite of writing visually is and he also knew that it’s standard practice
  • Use shorter sentences and paragraphs and already, you start appealing to the online eye without the first word ever getting read
  • Communicating with descriptive words in context is a shortcut to getting your point across. Stop sign is a great example of that.
  • Pretty much speaks for itself
  • Think like an outline when you’re putting a post together and use the headings as subheads. Make them descriptive of what you’re writing about in that section to support scanning behavior
  • If your headline says one thing and the image accompanying your post says another, consider that shallow hole abandoned
  • By about the fourth line here, I’ve completely lost interest and focus and I’m not even halfway through the paragraph. Also consider the fact that lines 2-6 make up one sentence. Not good. How could we make this easier to read and digest more quickly?
  • Same information, perhaps taking up a bit more real estate, but online real estate is free so the goal is to communicate effectively, not cram every little nook with content. Space is not precious in your blog post, communication is.
  • Just because you know someone else has covered the same topic as you before on a different blog, doesn’t mean you should skip it. It means you should come at the topic from a little different perspective and give readers a new take that will be helpful
  • We’ve all come into contact with stories from students, LLLs, faculty, staff, or anyone else that can help illustrate the points we’re trying to make in blog posts. Use them. Our expertise is a result of cumulative experiences. Remove the names of those involved and generalize it a bit. Combine two similar experiences to make one point. Just rely on your historical knowledge of the program.
  • Know what doesn’t get links? Jargon does not get links or comments (at least not comments we’d like). It gets made fun of with games like Buzzword Bingo
  • Content workshop

    1. 1. Institute for Shipboard Education – Content Workshop
    2. 2. “ Today I am convinced that the only thing that saved those 1,268 people in my hotel was words. Not the liquor, not money, not the UN. Just ordinary words directed against the darkness.” - Paul Rusesabagina, An Ordinary Man Institute for Shipboard Education – Content Workshop
    3. 3. What’s A Blog? (And does the world need another one?) Institute for Shipboard Education – Content Workshop
    4. 4. What’s A Blog? (And does the world need another one?) “ A regularly updated website wherein texts or articles of one or more authors are shown in a reverse-chronological order, meaning the first one is the latest one. Authors reserve the right to post works they consider pertinent.” - MasterBase, Delivering eMarketing Results Institute for Shipboard Education – Content Workshop
    5. 5. Yes. The (Study Abroad) World Needs This Blog. Institute for Shipboard Education – Content Workshop
    6. 6. <ul><li>Yes. The (Study Abroad) World Needs This Blog. </li></ul><ul><li>So we can demonstrate our expertise in the field </li></ul>Institute for Shipboard Education – Content Workshop
    7. 7. <ul><li>Yes. The (Study Abroad) World Needs This Blog. </li></ul><ul><li>So we can demonstrate our expertise in the field </li></ul><ul><li>So people can find answers when they are looking </li></ul>Institute for Shipboard Education – Content Workshop
    8. 8. % How Much Do Blogs Affect Your Purchase Decisions? Institute for Shipboard Education – Content Workshop Research by Dan Zarrella of Hubspot, Inc.
    9. 9. % Institute for Shipboard Education – Content Workshop Research by Dan Zarrella of Hubspot, Inc. 5% They Don’t How Much Do Blogs Affect Your Purchase Decisions?
    10. 10. % Institute for Shipboard Education – Content Workshop Research by Dan Zarrella of Hubspot, Inc. 20% Very Little How Much Do Blogs Affect Your Purchase Decisions?
    11. 11. % Institute for Shipboard Education – Content Workshop 60% Somewhat How Much Do Blogs Affect Your Purchase Decisions? Research by Dan Zarrella of Hubspot, Inc.
    12. 12. % Institute for Shipboard Education – Content Workshop Research by Dan Zarrella of Hubspot, Inc. How Much Do Blogs Affect Your Purchase Decisions? 15% Very Much
    13. 13. % Institute for Shipboard Education – Content Workshop 75% Influenced by blogs We’re writing to them. Research by Dan Zarrella of Hubspot, Inc. How Much Do Blogs Affect Your Purchase Decisions?
    14. 14. % Institute for Shipboard Education – Content Workshop 16,465 Facebook fans A Little Social Math 3,230 Twitter followers
    15. 15. % Institute for Shipboard Education – Content Workshop A Little Social Math <ul><li>16,465 Facebook fans </li></ul><ul><li>Average person has 130 friends on Facebook </li></ul><ul><li>3,230 Twitter followers </li></ul><ul><li>Average person has 126 followers </li></ul>
    16. 16. % Institute for Shipboard Education – Content Workshop <ul><li>16,465 Facebook fans </li></ul><ul><li>Average person has 130 friends on Facebook </li></ul><ul><li>Potential for 1,870,700 impressions </li></ul>A Little Social Math <ul><li>3,230 Twitter followers </li></ul><ul><li>Average person has 126 followers </li></ul><ul><li>Potential for 332,640 impressions </li></ul>
    17. 17. % Institute for Shipboard Education – Content Workshop <ul><li>16,465 Facebook fans </li></ul><ul><li>Average person has 130 friends on Facebook </li></ul><ul><li>Potential for 2,143,450 impressions </li></ul>A Little Social Math <ul><li>3,230 Twitter followers </li></ul><ul><li>Average person has 126 followers </li></ul><ul><li>Potential for 406,980 impressions </li></ul><ul><li>2,550,430 potential impressions per post </li></ul>
    18. 18. % Institute for Shipboard Education – Content Workshop <ul><li>14,390 Facebook fans </li></ul><ul><li>Average person has 130 friends on Facebook </li></ul><ul><li>Potential for 2,143,450 impressions </li></ul>A Little Social Math <ul><li>2,640 Twitter followers </li></ul><ul><li>Average person has 126 followers </li></ul><ul><li>Potential for 406,980 impressions </li></ul><ul><li>2,550,430 potential impressions per post </li></ul><ul><li>75% = 1,912,823 </li></ul>
    19. 19. % Institute for Shipboard Education – Content Workshop <ul><li>14,390 Facebook fans </li></ul><ul><li>Average person has 130 friends on Facebook </li></ul><ul><li>Potential for 2,143,450 impressions </li></ul>A Little Social Math <ul><li>2,640 Twitter followers </li></ul><ul><li>Average person has 126 followers </li></ul><ul><li>Potential for 406,980 impressions </li></ul><ul><li>2,550,430 potential impressions per post </li></ul><ul><li>75% = 1,912,823 </li></ul><ul><li>That would fill the ship a few times </li></ul>
    20. 20. But Why Are We Here Today? Institute for Shipboard Education – Content Workshop
    21. 21. “ When we plan for the time to do content right, we can actually produce quality content that’s meaningful to our audiences. For any organization, that would be an immediate online competitive advantage.” - Kristina Halvorson, Content Strategy for the Web Institute for Shipboard Education – Content Workshop
    22. 22. What makes for a good blog? Institute for Shipboard Education – Content Workshop
    23. 23. <ul><li>What makes for a good blog? </li></ul><ul><li>You remember what you read for more than five minutes </li></ul>Institute for Shipboard Education – Content Workshop
    24. 24. <ul><li>What makes for a good blog? </li></ul><ul><li>You remember what you read for more than 5 minutes </li></ul><ul><li>It makes a lasting impression </li></ul>Institute for Shipboard Education – Content Workshop
    25. 25. <ul><li>What makes for a good blog? </li></ul><ul><li>You remember what you read for more than five minutes </li></ul><ul><li>It makes a lasting impression </li></ul><ul><li>It engages your imagination or emotions </li></ul>Institute for Shipboard Education – Content Workshop
    26. 26. <ul><li>What makes for a good blog? </li></ul><ul><li>You remember what you read for more than five minutes </li></ul><ul><li>It makes a lasting impression </li></ul><ul><li>It engages your imagination or emotions </li></ul><ul><li>Information wrapped in stories </li></ul>Institute for Shipboard Education – Content Workshop
    27. 27. “ How do we do that?” Institute for Shipboard Education – Content Workshop
    28. 28. By giving them what they want Institute for Shipboard Education – Content Workshop
    29. 29. “ Web content is worthless unless it supports a key business objective or a customer in completing a task.” - Kristina Halvorson, Content Strategy for the Web Institute for Shipboard Education – Content Workshop
    30. 30. So how do we know what they want? Institute for Shipboard Education – Content Workshop
    31. 31. <ul><li>Facebook fans ask a lot of questions </li></ul>Institute for Shipboard Education – Content Workshop
    32. 32. <ul><li>Facebook fans ask a lot of questions </li></ul><ul><li>People ask Google a lot of questions </li></ul>Institute for Shipboard Education – Content Workshop
    33. 33. Make their choices easy Institute for Shipboard Education – Content Workshop
    34. 34. <ul><li>Make their choices easy </li></ul><ul><li>People looking for answers, not our blog </li></ul>Institute for Shipboard Education – Content Workshop
    35. 35. <ul><li>Make their choices easy </li></ul><ul><li>People looking for answers, not our blog </li></ul><ul><li>Use keywords in headlines </li></ul>Institute for Shipboard Education – Content Workshop
    36. 36. <ul><li>Make their choices easy </li></ul><ul><li>People looking for answers, not our blog </li></ul><ul><li>Use keywords in headlines </li></ul><ul><li>Use descriptive text in a post </li></ul>Institute for Shipboard Education – Content Workshop
    37. 37. Use Words That Smell Good Institute for Shipboard Education – Content Workshop
    38. 38. Information Scent Theory People hunt for words like hounds seek foxes and bees seek pollen. Institute for Shipboard Education – Content Workshop
    39. 39. Keyword Time Institute for Shipboard Education – Content Workshop
    40. 40. Write “Visually” Institute for Shipboard Education – Content Workshop
    41. 41. How To Write Visually Institute for Shipboard Education – Content Workshop
    42. 42. <ul><li>How To Write Visually </li></ul><ul><li>Shorter sentences & paragraphs </li></ul>Institute for Shipboard Education – Content Workshop
    43. 43. <ul><li>How To Write Visually </li></ul><ul><li>Shorter sentences & paragraphs </li></ul><ul><li>Show don’t tell </li></ul>Institute for Shipboard Education – Content Workshop
    44. 44. <ul><li>How To Write Visually </li></ul><ul><li>Shorter sentences & paragraphs </li></ul><ul><li>Show don’t tell </li></ul><ul><li>Emphasis on grammar & spelling </li></ul>Institute for Shipboard Education – Content Workshop
    45. 45. <ul><li>How To Write Visually </li></ul><ul><li>Shorter sentences & paragraphs </li></ul><ul><li>Show don’t tell </li></ul><ul><li>Emphasis on grammar & spelling </li></ul><ul><li>Use headings & subheadings </li></ul>Institute for Shipboard Education – Content Workshop
    46. 46. <ul><li>How To Write Visually </li></ul><ul><li>Shorter sentences & paragraphs </li></ul><ul><li>Show don’t tell </li></ul><ul><li>Emphasis on grammar & spelling </li></ul><ul><li>Use headings & subheadings </li></ul><ul><li>Use icons or pictures relevant to subject </li></ul>Institute for Shipboard Education – Content Workshop
    47. 47. <ul><li>How To Write Visually </li></ul><ul><li>Shorter sentences & paragraphs </li></ul><ul><li>Show don’t tell </li></ul><ul><li>Emphasis on grammar & spelling </li></ul><ul><li>Use headings & subheadings </li></ul><ul><li>Use icons or pictures relevant to subject </li></ul><ul><li>Use lists; not paragraphs hiding lists </li></ul>The Center for K-12 Education develops and delivers post-service programs for teachers and school administrators. Working closely with the Curry School of Education, TEMPO Reading Outreach, Mathematics Outreach, and the Virginia Department of Educaiton, the center provides a broad range of programming offered through our regional academic centers or on-site at school divisions around Virginia. These include courses, conferences, degree programs, endorsements, licensure programs, and workshops. Institute for Shipboard Education – Content Workshop
    48. 48. <ul><li>How To Write Visually </li></ul><ul><li>Shorter sentences & paragraphs </li></ul><ul><li>Show don’t tell </li></ul><ul><li>Emphasis on grammar & spelling </li></ul><ul><li>Use headings & subheadings </li></ul><ul><li>Use icons or pictures relevant to subject </li></ul><ul><li>Use lists; not paragraphs hiding lists </li></ul><ul><li>The Center for K-12 Education develops and delivers post-service programs for teachers and school administrators. </li></ul><ul><li>Education Partners include: </li></ul><ul><li>The Curry School of Education </li></ul><ul><li>TEMPO Reading Outreach </li></ul><ul><li>Mathematics Outreach </li></ul><ul><li>Virginia Department of Education </li></ul><ul><li>The center provides a broad range of programming at regional academic centers or on-site school divisions. </li></ul><ul><li>Programming includes: </li></ul><ul><li>Courses </li></ul><ul><li>Conferences </li></ul><ul><li>Degree programs </li></ul><ul><li>Endorsements </li></ul><ul><li>Licensure programs </li></ul><ul><li>Workshops. </li></ul>Institute for Shipboard Education – Content Workshop
    49. 49. Be Memorable Institute for Shipboard Education – Content Workshop
    50. 50. Have A Different Perspective Institute for Shipboard Education – Content Workshop
    51. 51. Use Stories To Explain Scenarios Institute for Shipboard Education – Content Workshop
    52. 52. Be Conversational Institute for Shipboard Education – Content Workshop
    53. 53. Your Chance to Win! Institute for Shipboard Education – Content Workshop
    54. 54. <ul><li>We say it all the time: </li></ul><ul><li>EVERYONE here is critical to the successful operation of the Institute </li></ul><ul><li>Remember this, it’s going to be very important in about 2 seconds </li></ul>Institute for Shipboard Education – Content Workshop
    55. 55. <ul><li>The ISE Voyages Blog Launch Contest </li></ul><ul><li>May 2-6, 2011 </li></ul><ul><li>Teams divided up by department, so everyone’s efforts matter </li></ul>Institute for Shipboard Education – Content Workshop
    56. 56. How the contest works: Institute for Shipboard Education – Content Workshop
    57. 57. <ul><li>How the contest works: </li></ul><ul><li>EVERYONE writes 5 complete* blog posts about your role here at ISE & submits them to me by 1PM each day </li></ul>Institute for Shipboard Education – Content Workshop
    58. 58. <ul><li>How the contest works: </li></ul><ul><li>EVERYONE writes 5 complete* blog posts about your role here at ISE & submits them to me by 1PM each day </li></ul><ul><li>EVERYONE promotes your department’s posts each day using the links & updates I’ll provide (all you’ll have to do is cut & paste) </li></ul>Institute for Shipboard Education – Content Workshop
    59. 59. <ul><li>How the contest works: </li></ul><ul><li>EVERYONE writes 5 complete* blog posts about your role here at ISE & submits them to me by 1PM each day </li></ul><ul><li>EVERYONE promotes your department’s posts each day using the links & updates I’ll provide (all you’ll have to do is cut & paste) </li></ul><ul><li>The department with the highest percentage of participation for the week wins </li></ul>Institute for Shipboard Education – Content Workshop
    60. 60. <ul><li>How the contest works: </li></ul><ul><li>EVERYONE writes 5 complete* blog posts about your role here at ISE & submits them to me by 1PM each day </li></ul><ul><li>EVERYONE promotes your department’s posts each day using the links & updates I’ll provide (all you’ll have to do is cut & paste) </li></ul><ul><li>The department with the highest percentage of participation for the week wins </li></ul><ul><li>If one or more departments tie – the winner will be determined by the amount of traffic you drive to the blog </li></ul>Institute for Shipboard Education – Content Workshop
    61. 61. <ul><ul><li>* A COMPLETE BLOG POST </li></ul></ul><ul><li>Image: (feel free to snap your own or search creative commons on flickr) </li></ul><ul><li>  </li></ul><ul><li>Title: </li></ul><ul><li>  </li></ul><ul><li>Body: </li></ul><ul><li>Description: (a couple of relevant sentences with keywords that describe your post) </li></ul><ul><li>  </li></ul><ul><li>Keywords/Tags: (list the keywords/phrases that someone might be searching for that would return your post on Google) </li></ul>Institute for Shipboard Education – Content Workshop
    62. 62. Tips on starting. And finishing. Institute for Shipboard Education – Content Workshop
    63. 63. <ul><li>What do I write about?: </li></ul><ul><li>That list of keywords you jotted down should provide a bunch of jump off points </li></ul><ul><li>How long do these have to be?: </li></ul><ul><li>Not long. No more than 500 words, but don’t feel like they all even have to be that long. Just complete a thought. </li></ul><ul><li>If you go longer than 500 words, you’ve probably got 2 posts. Lucky you! </li></ul><ul><li>Start now: </li></ul><ul><li>Write them all at once. But don’t send them to me all at once. On Friday. At 4:30. </li></ul><ul><li>Don’t worry about your writing (maybe just a little), just write. Revise before you send. </li></ul>Institute for Shipboard Education – Content Workshop
    64. 64. You better make this worth my while, Perks! Institute for Shipboard Education – Content Workshop
    65. 65. Your Reward Institute for Shipboard Education – Content Workshop
    66. 66. <ul><li>Your Reward </li></ul><ul><li>The winning department gets lunch together at the Boars Head </li></ul>Institute for Shipboard Education – Content Workshop
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