Welcome  The Creative Economy:Ideas, Industry & Innovation
AgendaDashboardSpeakersQ&AFollow-Up
Pranab ShahConsultantYfactor, Inc.
Pranab ShahConsultantYfactor Inc.http://ca.linkedin.com/in/pranabshah
   Knowledge based activities, focused    on but not limited to arts,    potentially generating revenues    from trade an...
   Posses many place    based qualities and    characteristics   Alternative    opportunity to    promote prosperity   ...
To attract the creativeeconomy means attractingthe creative worker.People first – businessesought to follow.
Commercial    Counterurbanites               Counterurbanites   People who migrate from       Those who start a business...
   England    • Create more jobs    • Higher returns    • Growth-oriented    • Export-based          St. Peter’s, Nova S...
 Networks     provide:   Externally-sourced inputs for                             local business creation  • Ideas  • Ad...
   Wants and needs:    • Less pressure    • Shorter commute    • Cheaper lifestyle    • Recreation amenities    • To rais...
   Highly educated   Earning about $ 50,000.00 annually   Working long hours, preferring them to be flexible   Working...
   Initiative vs.    obedience   Creative vs. intellect   Passion vs. diligence
   Define you local community – not just    economy   High % of self starters and entrepreneurs   They are the driving ...
   Quality vs. Quantity   Marketing to people vs. businesses/investors   Your community’s TTT   Quirky. Unique. Vibrant.
 Work life balance Mobility Amenities Blend of work and leisure Sense of place Active lifestyle Alternative arts an...
What you think of yourself maynot be what others think of you.Don’t be presumptuous.There is something ‘cool’ aboutyour in...
   What is quality of place? Why is it so    important? Why is it so generic?   What is your community’s appeal? Why do ...
   Redefining place based competitive    advantage.   You have what you have! – Rethink,    revaluate, reset.   Entrepr...
   Economic gardening.   Unique. Quirky. Vibrant.   Grow your own – and brag about successes.   Enable and enhance loc...
   Websites    • Interactive    • Experience based    • Visual    • Exciting
   Social media    • To attract. To retain. To involve. To stay top of      mind.    • Separate social media strategy IS ...
 Maintain quality of place. Continue to develop products and programs. Get them involved in the process. Remain techni...
   There’s a straightforward message here for all    those places that want to attract and retain    more of the talented...
Q&APlease send your questions via the Chat orQuestion widget on your dashboard.
Pranab Shahpshah@yfactor.comhttp://ca.linkedin.com/in/pranabshah
The Creative Economy: Ideas, Industry & Innovation
The Creative Economy: Ideas, Industry & Innovation
The Creative Economy: Ideas, Industry & Innovation
The Creative Economy: Ideas, Industry & Innovation
The Creative Economy: Ideas, Industry & Innovation
The Creative Economy: Ideas, Industry & Innovation
The Creative Economy: Ideas, Industry & Innovation
The Creative Economy: Ideas, Industry & Innovation
The Creative Economy: Ideas, Industry & Innovation
The Creative Economy: Ideas, Industry & Innovation
The Creative Economy: Ideas, Industry & Innovation
Upcoming SlideShare
Loading in …5
×

The Creative Economy: Ideas, Industry & Innovation

611 views
480 views

Published on

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
611
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

The Creative Economy: Ideas, Industry & Innovation

  1. 1. Welcome The Creative Economy:Ideas, Industry & Innovation
  2. 2. AgendaDashboardSpeakersQ&AFollow-Up
  3. 3. Pranab ShahConsultantYfactor, Inc.
  4. 4. Pranab ShahConsultantYfactor Inc.http://ca.linkedin.com/in/pranabshah
  5. 5.  Knowledge based activities, focused on but not limited to arts, potentially generating revenues from trade and intellectual property rights Creation, production and distribution of goods and services that use creativity and intellectual capital as primary inputs It can foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human development
  6. 6.  Posses many place based qualities and characteristics Alternative opportunity to promote prosperity Rethink – revaluate – reset TTT is not directly applicable
  7. 7. To attract the creativeeconomy means attractingthe creative worker.People first – businessesought to follow.
  8. 8. Commercial Counterurbanites Counterurbanites People who migrate from  Those who start a business urban to rural places in the rural place they move to  Term coined by Gary Bosworth (2010) Residential Local Rural business move embeddedness
  9. 9.  England • Create more jobs • Higher returns • Growth-oriented • Export-based  St. Peter’s, Nova Scotia • Own 2/3 of rural CCU Local businesses Business Owners 14 10 Businesses 15.5 9.5 Employees 71 26 Avg Business Age 10.5 yrs 13.7 yrs
  10. 10.  Networks provide: Externally-sourced inputs for local business creation • Ideas • Advice Social and business • Encouragement networks Resources • Capital (i.e. capital, Business re-location • Socio-political expertise) Local business influence creation Source: Madden (2012) with inspiration from Ray (2001) and Bosworth (2010)
  11. 11.  Wants and needs: • Less pressure • Shorter commute • Cheaper lifestyle • Recreation amenities • To raise their kids in the country • To be near their families • To feel part of the community • Stable business
  12. 12.  Highly educated Earning about $ 50,000.00 annually Working long hours, preferring them to be flexible Working in technology, finance, the law or marketing Creative problem solvers Unafraid to take chances Unconventional and highly supportive of individuality and differences Happiest at bistros and concerts where personal interaction is important Using outdoor recreational amenities regularly Raising the children they have to respect these values Continuing to live this way as they age
  13. 13.  Initiative vs. obedience Creative vs. intellect Passion vs. diligence
  14. 14.  Define you local community – not just economy High % of self starters and entrepreneurs They are the driving force behind small and medium size companies Excellent brand and place ambassadors Tend to support ‘local buying’ – they put money back into the local economy!
  15. 15.  Quality vs. Quantity Marketing to people vs. businesses/investors Your community’s TTT Quirky. Unique. Vibrant.
  16. 16.  Work life balance Mobility Amenities Blend of work and leisure Sense of place Active lifestyle Alternative arts and culture The environment Diversity Creativity and innovation
  17. 17. What you think of yourself maynot be what others think of you.Don’t be presumptuous.There is something ‘cool’ aboutyour individual community – butwho is the individual who wants tobe in your community?
  18. 18.  What is quality of place? Why is it so important? Why is it so generic? What is your community’s appeal? Why do people live there? Why do YOU live there? What are your intangible assets?
  19. 19.  Redefining place based competitive advantage. You have what you have! – Rethink, revaluate, reset. Entrepreneurs start up businesses in locations where they want to live – work needs to be fun. Market what is fun in your community.
  20. 20.  Economic gardening. Unique. Quirky. Vibrant. Grow your own – and brag about successes. Enable and enhance local abilities. Not just about marketing – its also about communicating. Stop looking at the external market only..
  21. 21.  Websites • Interactive • Experience based • Visual • Exciting
  22. 22.  Social media • To attract. To retain. To involve. To stay top of mind. • Separate social media strategy IS required. • Generally this maybe the primary source of marketing (as per the audience).
  23. 23.  Maintain quality of place. Continue to develop products and programs. Get them involved in the process. Remain technically relevant. Policy support for necessary infrastructure development. LONG TERM VISION!!!
  24. 24.  There’s a straightforward message here for all those places that want to attract and retain more of the talented people. In addition to doing all the useful and important things they are doing to bolster their business climate and create and project jobs, it’s critically important they improve their overall quality of place and build a people climate were residents can forge and maintain meaningful social ties. This is not a case of either-or; but rather a case of and-both.
  25. 25. Q&APlease send your questions via the Chat orQuestion widget on your dashboard.
  26. 26. Pranab Shahpshah@yfactor.comhttp://ca.linkedin.com/in/pranabshah

×