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Update on SAP´s Cloud Strategy – The Cloud is Business: SAP TechEd 2013 Amsterdam

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Sven Denecken's update SAP's Cloud Strategy, as presented at SAP TechEd 2013 in Amsterdam

Sven Denecken's update SAP's Cloud Strategy, as presented at SAP TechEd 2013 in Amsterdam

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  • In the last year we’ve learned a lot from you. You told us that the most pressing topic facing global businesses is dealing with the accelerating rate of change. There has been a material increase in corporate Darwinism. And an acceleration in threats and opportunities.  As a result one thing is very clear: change is the only constant in life
  • The only constant in life is change.To survive, we all must adapt to a new set of rulesMillennial mindset fundamentally changes the way we all work and how we think about leadership and talentConsumerization of IT means more enabled people – who expect to enjoy life at work as much as life at homeMobile is erasing the digital divide, making everything personal, making everything immediate Big data and insights creating new opportunities and identifying new challengesAnd finally, everything is connected – people to people, businesses to businesses and business to people All of this points to a new way forward where business need to adapt faster.
  • You can achieve business velocity when you focus on solutions that enable you to engage and executeEngage Customers, trading partners, employees and execute your business strategy, processes and transactionsFor every strategic function inside and outside your enterprise
  • We know that your move to the cloud must be a thoughtful evolution.Our strategy centers on leveraging the right mix of cloud, hosted, and on-premise technology. You have very specific challenges you are looking to solve, and very specific investments you want to leverage.  Your starting point on this journey will help define the mix that is right for you.
  • to solve your business problems. This is what our co-innovation customers and partners tell us It is all about velocity in business, like "delivering value in a quarter", "hire and nurture the right talents", "find new sources of supply" or "automate business with trading partners" - finally companies need to "adapt and grow fast in every region" 
  • With market-leading cloud applications, unparalleled social and business networks, revolutionary in-memory computing platform, and mobile capabilities. SAP is uniquely positioned to enable new processes, drive new insights, and unlock new value for business.Continue to innovate on the most-used Cloud apps built for today’s mobile userDeliver seamless integration experience with 500+ pre-built integration adapters for all scenarios (OP2Cloud; Cloud2Cloud; Cloud2Third-Party)Offer flexibility with Public, Private, Hybrid optionsPower unprecedented computing and application development with SAP HANA Cloud platformBuild on SAP’s heritage as proven and certified secure, scalable, global, and high-performance computing providerHere are impressive facts about SAP in the cloud that frankly may surprise some of you.***More business professionals use Cloud solutions from SAP than from any other vendor on the planet. Industry’s largest base of Cloud users (30M+) – more business professionals use Cloud solutions from SAP than from any other vendor on the planet.Most comprehensive Cloud portfolio – covering all lines of business – from Customer to Supplier…and everything in between. The leading social business platform (10M+ users) – that’s more than Chatter, Yammer, etc.World’s largest and most global business network – 1.2 million connected companies from 190 countries collaborating on >$600B worth of commerce annually. That’s 3X-50X the size of any other business network.      The largest business Cloud implementations in the World -- some with more than 2 million usersMarket-Leading Public & Private Cloud options – the market’s leading public Cloud application portfolio (#1 in HCM, #1 in Procurement, #1 in Business Networks, #1 in Social Business Collaboration) and the most-trusted private cloud environmentAcross 25 different industry verticalsOver 1.6 million businesses transacting on the Ariba Business NetworkWe now process over 100 million purchase orders and invoices and $600 billion in transactions every year – over 1 and a quarter billion every day (1 ¼)We truly provide the most comprehensive Cloud portfolio…Oh, and we are over $1B in cloud revenues…---------------------SAP Facts: - Customer Count by Global Controlling- (last earnings call) http://www.sap.com/news-reader/index.epx?category=ALL&articleID=21244&searchmode=C&page=2&pageSize=10"with approximately 30 million cloud users, SAP has the largest subscribers base in the cloud market"---These buyers are leveraging the change in the rules (From what we saw on the first slide ---the millennial mindset, everything connected and mobile, consumerization of IT and big data and insights) to get ahead Cloud is at the core of what we do – the transition from adhoc cloud apps to one platform of cloud apps is at the heart of the cloud value propositionSAP allows customers to invest in cloud, on prem or hosted solutions...on one consistent platformWe have our purpose-built Cloud applications for lines of business, fully multi-tenant, natively mobile and social, with integrations to your SAP and third-party appsWe offer a complete portfolio of cloud apps around your most important assets - You People, Customers, Money and Suppliers:People: we went 10 for 10 in analyst reports – rated a leader in every single category of Cloud apps for PeopleCustomer: you have got to see our Customer Insights now available for SAP Cloud CustomerMoney: our partner Aasonn is now live on Financials Cloud as their financial backbone. The New South Wales government in Australia is live on Business ByDesign for 8,500 users as their ERP in the CloudSupplier: long-time companies like Westinghouse are leveraging the power of Ariba solutionsSuites: a complete ERP in the cloudWe wrap all of this with collaboration everywhere:We connect people to people through SAP Jam, the only enterprise social network you need. It is integrated into specific workflows critical to getting business done. It is social in context.We also connect businesses to businesses through the Ariba Business NetworkWith the addition of the Ariba Network we connect you to all of your business partners so you streamline commerce, save on everything you buy, and discover new business.And all of this will be delivered on one single platform – The HANA Cloud Platform With the recently launched HANA Enterprise Cloud we offer a virtual private cloud with Managed Cloud services so you can get Suite on HANA and Business Warehouse on HANA as a service, rather than hosting in house We also have the Cloud Marketplace to extend the value of our applications and discover new apps built by you and by partners - So With our Cloud portfolio of both public cloud and private cloud options, coupled with our customers’ desire to acquire software on a subscription basis (OpEx), we can open the door to a new world of opportunities by leveraging our vast cloud capabilities, and focus these on helping our customers adapt to rapidly changing business environmentsAnd remember - Hana ties right back into our strategy of solving business problems and creating new value. There is no need to dive into the technology discussion without first articulating real business results that can be delivered. We can link almost any business problem or challenge to a one-second response time – and that’s HANA right there. Every industry can be rethought around this - - I think Vishal mentioned yesterday that there are over 650 startups building their products on HANA. Wow. The primary limitation is our imagination. --Simply put - Our value at SAP, what we need to be able to deliver better than anyone else - bar none – must be centered on hybrid integration delivering net new value to organizations.As companies adopt new cloud solutions for faster innovations, consumer-grade user experience, and lower TCO, hybrid IT landscapes across on-premise and the cloud will become the norm. This makes successful integration top of mind for these customers. And, as Gartner predicts, with the market for public cloud solutions projected to grow 18.5% in 2013 to a total of $131 billion worldwide, the need to integrate will only intensify. IDG: Found that 61 percent of enterprises have at least one application that is cloud-based in their organizations today, up from 57 percent in 2012. Driving the movement to the cloud are four top motivators, the survey found: enabling business continuity (cited by 43 percent); greater flexibility to reach changing market conditions (noted by 40 percent); speed of deployment (selected by 39 percent of respondents); and improving customer services (cited by 38 percent).A May 2013 Oxford Economics survey found that 88% of SME’s have either completed, are in the process of or are just about to begin a significant business transformation. – and Cloud is at the center of this, as global SME adoption of cloud computing is expected to grow 35% over the next 3 years.So we look at this way. This is not an either / or conversation not even an AND….it’s an and Better.This means that we here at SAP need to provide our customers and prospects with a compelling vision of where they need to take their business – and how we will help them get there. Many of us have heard our customers loud and clear: They need our guidance and expertise. They need us to define a route to success that takes into account where they are right now, the systems and processes that they want to still leverage, and paints a palpable vision to connect them to the innovative cloud apps we offer. We need to do a better job telling a unified story that takes into account all of SAP’s core abilities – and not only inspire with our vision of business innovation and agility – but also extend our hand in partnership, guide them through the steps, co-innovate with them along the way. In short – we need to develop a prescriptive vision. This will demand that we all do our part throughout the company to improve alignment around our cloud vision and story, understand when we need to stay consistent and prescriptive, when we should tell the whole story vs. drilling down, and when we need to reach out across to our colleagues in partnership to close new business. Gartner: “Gartner Says Worldwide Public Cloud Services Market to Total $131 Billion” (February 28, 2013; www.gartner.com/newsroom/id/2352816). -------------------------------------
  • In the past year we have seen the best run companies are shifting from ad-hoc spending on point cloud providers to investing in one platform. One platform that can combine the right mix of cloud, on-premise, social, mobile and big data technology. That is what Business Velocity is all about. If you are building a sales organization, you can take Sales and Recruiting. Add Learning and Travel to fully equip the sales team Or to power your Service organization, you can take our Service, Procurement for the right parts or contractors and EmployeeCentral to help you find the right expertsAdd Finance and Sales and you have all the building blocks of your enterprise landscape, all in the cloud
  • Our strategy has not changed - we have stayed focused. We give you line of business applications for your most important assets: People-Customer-Money-Supplier.  All of this comes with the strength of our HANA Cloud Platform, so you have integration between the applications you choose. This platform ensures our Cloud applications integrate with each other, with SAP on premise applications, and with third party applications as well. HANA is critical to achieve business velocity. The HANA Cloud Platform also provides the extensibility for you to create new extensions or entirely new applications, on your own or with partners, and we provide the Marketplace and the SAP Store for you to discover and buy new extensions and applications. And last week we announced a completely new approach with HANA Enterprise Cloud, offering Managed Services along with our ecosystem. Now you can quickly adopt the Business Suite on HANA or Business Warehouse on HANA, at scale for instant value and no compromise- in a private cloud environment. And we wrap everything with the most progressive approach to collaboration in the world. We connect people to people with Jam, so you can collaborate in the context of your work and life.  With the addition of the Ariba Network we connect you to all of your business partners so you streamline commerce, save on everything you buy, and discover new business. Our strategy for Business Velocity is to deliver to you the right offerings, in the right environment for you to run your business in the right direction, at the right speed to win.
  • We do understand how business velocity delivers value, for each buyer, in each line of business, in each segment  Be it a VP of HR, Marketing, Sales, Procurement OR Finance who looks after Money and potentially a complete ERP in the cloud for a subsidiary -> 60% of purchase decisions are decided by the respective business owner - and growing. And of course we do support the companies in each collaborative scenario – people to people, business to business AND people to business  This is how we support companies to achieve business velocity in each segment. (If you show DEMO, then here...)Now, let us look into a scenario how this can play out...
  • All this results in a growing portfolio of solutions. www.sapcloudapps.com
  • The Business Network: Enabling the Networked EnterpriseThrough Ariba, SAP can deliver an industry leading end-to-end procurement solution and has become THE customer choice in the fast-growing segment of inter-enterprise cloud-based business networks.  Like a ‘LinkedIn or eBay for the enterprise’, the Ariba Network is the preferred network for buying, selling, and/or managing cash. Over 1,6 million businesses, doing business in 186 countries, are connected in the cloud through industry-leading technology, proven process expertise, and community-shared best practices. SAP enables its nearly 600,000 customers to easily connect to the Ariba Network through pre-built integration points. SAP also provides open access to the Ariba Network, extending the benefits of business collaboration to any company, on any system, from any provider. 
  • We have just announced virtual private cloud with Managed Cloud services so you can get Suite on HANA and Business Warehouse on HANA as a service. The SAP HANA Enterprise Cloud offering is a comprehensive cloud infrastructure combined with managed services. Customers can now run their SAP HANA applications, including SAP Business Suite powered by SAP HANA and SAP NetWeaver Business Warehouse powered by SAP HANA, in a managed cloud environment. It delivers the power of real-time in-memory technology with cloud simplicity. And again: The HANA Cloud Platform is the foundation of our entire approach. HANA Enterprise Cloud - the innovation cloud -> What does it do?Delivers the power of in-memory technology with cloud simplicityScalable, enterprise-ready, mission-critical, secure – fully managedCustomer benefitsAccelerate projects, innovation & responsiveness to the business Drive IT agility to better meet the business’ needs Reduce Time-to-Value cycles Improved system performance drives a more efficient, effective business Provisioning in hours, not weeks/months Truly elastic scalabilityZero infrastructure cost reduces the risk and frees up internal resources
  • quote “Vendors need to think about how they can make their solutions relevant to the individual. Those that do, will ultimately win.”
  • PrincipalChief Human Resource Officer Concerns in 2013The HR PolicyAssociationannualsurveyofChief Human ResourceOfficersfoundthatfor 2013 the top issuesofconcernfor CHROs are:71% Talent management, includingrecruitment, retention64% Executive developmentandsuccession42% Health plan strategies41% Organizationalchange37% Employeeengagemen http://www.hrpolicy.org/chro_concerns.aspx 
  • SAP’s cloud strategy focuses on four areas: Cloud Applications, Cloud Platform, Business Network, and Infrastructure & Lifecycle Management. This four-part strategy delivers the next generation in cloud computing to help customers unlock the new possibilities and benefits of the Cloud:Cloud Applications: We have over 30 applications and suites in the SAP cloud, which are designed to optimize your most critical assets— your people, customers, suppliers, and money. Each of our applications is built to empower people through beautiful and relevant experiences that are mobile, social and “glocal” – enabling global business processes that account for local requirements.  Because these applications are in the Cloud, they are fast to deploy, easy to adopt, and seamlessly updated with innovations. And, rather than forcing a “rip and replace” approach to the cloud, we’re focused on letting you adopt “your cloud, your way”. Whether you want a full Cloud suite or a selective Cloud strategy, our broad portfolio of applications and loosely coupled design approach enables you to move to the cloud in the way that best suits your business priorities. CLOUD APPLICATIONS KEY BENEFITS TO STRESSCloud meansvelocity – INNOVATION FAST at customer, FAST Onboarding, FAST Roll Out, FAST and HIGH Adoption (fast, intuitive, ease of use)Mobility first - instead of small mobile extensions, the way people work todayLess cost risk in uncertain times– pay per use, OPEX vs. CAPEX, consume your way, nearly NO cost of experimentsHigher standardization - Share Best Practice, less financial and resource risk; Adoption of cloud in commodity processesIncreased data quality  - based on higher LOB adoption – people will use moreFast innovation cycles – run always on latest release,get new capabilities every 90 daysCloud Platform: SAP HANA Cloud is a platform-as-a-service designed to help customers, ISV's and partners rapidly create innovative software applications to succeed in a world increasingly characterized by mobility and always-on social and collaborative business networks.  SAP HANA Cloud is based on SAP HANA, which means it is the only cloud platform that can help customers analyze data at the speed necessary to sense and respond to changes in their business networks.  SAP HANA Cloud is characterized by an open approach, a focus on enabling business processes with seamless integration to on premise, and providing the key services required to create mobile, social, and analytical applications.Business Network: The Ariba Business Network is the preferred network for buying, selling, and/or managing cash. Over 730,000 businesses, doing business in 186 countries around the world, are connected in the cloud through industry-leading technology, proven process expertise, and community-shared best practices. As customers look to extend and automate inter-company business processes, the Ariba Business Network gives companies the transparency and capabilities they need to execute as efficiently and cost-effectively as possible across their entire value chain; from finding and serving new customers to organizing and managing supply to optimizing cash flow. Infrastructure & Lifecycle Management: Intended specifically for customers who have invested significantly in on-premise SAP landscapes to run their mission critical applications, SAP Virtualization and Cloud Management solutions are designed to protect existing investments and minimize disruptions, while providing a staged journey into the cloud.  These solutions enable customers to unlock the direct cost savings and management efficiencies possible through virtualization and private clouds.  Additionally, customers will have the option to deploy complete, traditional on-premise, SAP test environments directly into public clouds, such as Amazon – providing speed and savings in updating SAP landscapes, while fully protecting production systems.For customers that want to deploy their internal HANA-based applications in the cloud, SAP and our partners offer a wide choice of hosting capabilities that provide highly secure environments with the advantage of cloud economics
  • leadership in delivering shortest time-to-value and lowest total cost of ownership Application Program Interfaces 35+ Flexible APIs based on standards API’s Include: Employment Information; Personal Information, Organizational Information, etcWeb Service: Secured data APIsScheduled or on demand imports/exportsNative SAP: IDoc/ALE, IDoc/XML Adhoc Reports – Available for all ObjectsIntegration Platform Bundled in with Employee Central Real time, bi directional process integration Proven, Recognized Platform Centralized monitoring and administration All software and hardware included with installation Provides choice of integration platformGeneric Connectors and Templates Reusable Integrations Configurable to meet your business requirements 75% of the work done for you Reduces time & cost to deployiFlows (Pre packaged Integrations) 200+ Delivered iFlows 80% Reduction in Implementation Time & Costs SAP – SAP iFlows included with Solution Reduces Implementation Risks 100% Built and Maintained by SAP Provides Reliable Upgrades
  • The Cloud is here and now – how can you get startedAbout CHOICE and your needsNo matter where you are, we have a way to get you where you need to goLeveraging your existing investments in core HR and extending with talentCo-existence - Leveraging your existing investments & deploying cloud in business units or geographies – hybridGo full cloudHere to guide you in how to decidePre-delivered and pre-defined integrations – work better together in SAP family – this is the difference we bring
  • The Cloudishereandnow – howcanyougetstartedAbout CHOICE andyourneedsNo matter whereyouare, wehave a waytogetyouwhereyouneedtogoLeveragingyourexistinginvestments in SAP CRMCo-existence - Leveragingyourexistinginvestments & deployingcloud in businessunitsorgeographies – hybridGo fullcloudHeretoguideyou in howtodecidePre-deliveredandpre-definedintegrations – workbettertogether in SAP family – thisisthedifferencewe bring
  • Deutsche Telekom and Intenzz logos are hyperlinks to testimonial videos
  • Key message:SAP is the leading provider for Enterprise business software – in the market for 4 decades. We are used to work with customer data for our entire life. Together with SuccessFactors, an SAP company and Ariba, an SAP company we are now running the most comprehensive portfolio in the cloud as well. Data security and data privacy is part of our DNA – and to earn your trust every day is our utmost mission. Background:EU 95/46 EC, PCI-DSS, ISO 27002, BS7799, ASIO-4, FIPS Moderate, BS10012, SSAE-16/SOC2 to name the most important audit standards and certificates which applies to our datacenter and services.Physical data locationUnauthorized data access (credential steals)Data steal from insidersFirewalls to prevent 3rd party attacks Operational complianceShallow securityData PortabilityBusiness ContinuitySecurityAccording to Verizon Data Breach Investigations Report, 86% of all security breaches were accomplished by the use of stolen login credentials, making secure enforcement of employee passwords and single sign-on policies a must. For multinational companies compliance with different local codes was another top concern. No wonder Security is top of mind on the list of concerns with SaaS vendors. The location of a datacenter (e.g. especially in light of US regulations and access to data from 3rd party) fires up further discussions and IT responsibles need to know where the data is stored physically. Interesting enough we also see many US and Canada based companies asking to be hosted in an European data center. This is a severe issue where strictness of European regulations might lead to trust. And where Enterprise usage of data differs from consumerized services. Take an example “Google”. The nature of their business makes it valuable to immediately dublicate each search pattern and result to all global server farms. This ensures repeatable results. But it does not apply to Enterprise data and a determinable geographical storage location is a must.The pressure along the isobars of US based IT decision makers is security affine as well but leave enough room for a value oriented conversation afterwards while European conferences often remain too long at this point. Because security is – after all - only the vehicle to come to better results, help business become more agile and insightful and complement processes. With cloud computing the perception of security changed fundamentally. Security, data protection, and data privacy became more important. And a single case of data loss hits the whole industry. During the 80s and 90s you could have expected customers moving into your direction if a competitor failed. With cloud computing this is different as this is a new category of service. If a single company fails in the cloud, no vendor in this service can bet on more subscribers. It´s a loss-loss.This makes trust the #1 asset in cloud business and drives us handle data with the utmost discretion and strives to deliver software solutions and support that allow business-critical processes to run securely. We protect ourselves against unauthorized data access and misuse, as well as confidential data disclosure, using various measures for employees, applications, organization, systems, and networks.Integration between cloud and on premise or 3rd party cloud is an area we experience every single day. B2B and partner integration is tough. This is a tribute to the disparate integration technology. And the number of technologies continues to grow. This is a challenge day in day out, but within each technology we discover or invent a new set of best practices and design patterns to secure the solution. We provide several integration methods to meet different business needs: Packaged Integrations via integration platform with pre-packaged connectors. Community driven process maps and last but not least user interfaces for developing and deploying file-based, events and process integrations from scratch.Our Network Architecture is multi-tiered. End-user traffic is limited to the front Demilitarized Zone (DMZ) tier of Web servers only. Each single tier in the hosting environment is organized into a DMZ-like pattern. This allows a firewall or Virtual Local Area Networks (VLAN) separation between each tier. A request is individually validated before creating the next tier independent request.This are a few examples of an endless list. To answer all questions frequently we are undergoing a SSAE16-SOC2 Type II auditing twice a year.
  • SAP SaaS application has been designed and build from the begining as „multi-tenant“ application to ensure data of different customers cannot „mix-up“.Even while all customers share the same infrastructure and binary code of the application, the data is always kept seperate in Memeory as well as in the Database.Strong login credentials or even Single-Sign-On capabilities protect the regular access to the application.
  • Cloud to 3rd Party:Integration with 3rd Party Payroll and other Applications The fourth integration is the most common: integration with benefits, time and attendance, payroll, health care. assessment, and other providers.Pre-built integration with SAP ERP, SAP CRM, SAP JAM, SAVO, InsideView, SnapEngageFor these cases, SAP/SuccessFactors has built pre-packaged integrations (iFlows) with AON Hewitt, BenefitFocus, Kronos, Workforce, ADP Globalview, NorthgateArinso, and third party integrations done in partnership with Cigna, TowersWatson, Mercer, Fidelity, MetLife, Talent2, Ceridian, BNY Mellon... with and lots more coming.Facts: - Integration strategy with iFlows / RDS packaging / HANA Cloud Integration - Customer proof: Pepsi, Timken, BOA BKT, Newell Rubbermaid, Stulz, Hilti, Rieber- Blog Interoperability: http://scn.sap.com/community/cloud/blog/2013/07/17/cloud-and-interoperability-are-two-sides-of-the-same-coinWe know that your adoption of the cloud must be a thoughtful evolution.We also knowthatyouarelookingfortechnology – beit on-premise, hosted, or in the Cloud – todrivegreaterefficiencyandvalueforyourbusiness. Andthat‘sexactlywhat SAP Cloud delivers.SAP strives to deliver the right mix of cloud, hosted, and on-premise technology to meet your company’s specific needs and to make you more efficient and effective than ever before. Best-in-class in their own right, SAP Cloud solutions are designed to unlock new levels of performance and insight for your business. For example, hundreds of SAP customers have expanded process automation, increased spend under management, and achieved greater savings and working capital performance by extending their SAP ECC and SRM footprints with Ariba Cloud applications and the Ariba Network. Hundreds more have added improved their employee recruitment, training, and performance management capabilities by extending SAP HCM with market-leading talent management solutions from SuccessFactors. And still more have created new levels of customer engagement and insight by expanding their SAP CRM deployments with SAP Cloud for Sales.In the past year we have seen the best run companies are shifting from ad-hoc spending on point cloud providers to investing in one platform. One platform that can combine the right mix of cloud, on-premise, social, mobile and big data technology.
  • Focus on solutions help customers manage their most important assetsCustomers, People, Money, Suppliers and cloud suites (SMB´s + large enterprise subsidiaries)Offer access to leading business network, enabling networked enterprise through Ariba CloudDesign and deliver solutions as a loosely coupled SuiteStandard integration with SAP Business Suite (on-premise) to support hybrid landscapesCustomers can adopt LOB solutions their own pace and in their own wayWhen used together these solutions offer the value proposition of a suiteEngage customers with Virtualization to move your on premise solutions to the cloudOffer a unified and open platform for our customers and partners to create and run new Apps in the cloud (and/or extend SAP cloud solutions) – SAP HANA Cloud

Transcript

  • 1. TEC105 Update on SAP´s Cloud Strategy – The Cloud is Business Sven Denecken, VP Cloud Strategy, SAP AG TechED 2013
  • 2. Disclaimer This presentation outlines our general product direction and should not be relied on in making a purchase decision. This presentation is not subject to your license agreement or any other agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to develop or release any functionality mentioned in this presentation. This presentation and SAP's strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly negligent. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 2
  • 3. Agenda Update Cloud Strategy - Why Cloud? Cloud Portfolio - How does it fit to your business Cloud Integration - Hybrid is the new norm Cloud Security - Still #1 concern Summary - Where to start © 2013 SAP AG or an SAP affiliate company. All rights reserved. 3
  • 4. Update Cloud Strategy Why Cloud? Blog: http://scn.sap.com/community/cloud/blog/2013/07/11/is-cloud-about-technology-no-it-is-aboutbusiness-technology-is-simply-an-enabler
  • 5. SAP Cloud - Definition Software as a Service Applications Public cloud Platform as a Service O/S, Runtime, Middleware, Development Infrastructure as a Service Server, Storage, Network Enabling on-premise for the cloud © 2013 SAP AG or an SAP affiliate company. All rights reserved. Virtualization Hosted on-premise SaaS applications designed for endusers, delivered over the web PaaS brings the benefits that SaaS brought for applications, but over to the development world. PaaS delivers the set of Tools and Services designed to enhancing, integrating and deploying SaaS applications quick and efficient IaaS is the hardware and software that powers it all - servers, storage and networks 5
  • 6. SAP Cloud: Built for Business Sven Denecken, VP Cloud Strategy, SAP AG TechED 2013 @SDenecken
  • 7. millennial mindset mobile consumerization of IT Companies must adapt to a new set of rules Big Data and insights everything connected
  • 8. Engage to execute Customers Strategy Partners Processes Employees Transactions ...for every strategic function in your enterprise
  • 9. The right mix
  • 10. …to solve your business problems Up and running quickly for new businesses Hire and nurture the right talents Delivering value this quarter Execute M&A faster Shorten Product cycles Reduce cost Manage cash flow Secure environment crossing technology layers Adapt and grow fast in every region Deliver value to your customers Automate business with trading partners Acquire new customers Find new sources of supply Benchmark inside and against your peers
  • 11. Cloud Portfolio How does it fit to your business VideoBlog: http://de.slideshare.net/SAPcloud/sap-cloud-strategy-update-q2-2013-sapcloud-with-sdenecken
  • 12. SAP Cloud Strategy: Cloud Built for Business PEOPLE Best-in-Class Integration MONEY © 2013 SAP AG or an SAP affiliate company. All rights reserved. CUSTOMER LEADING CLOUD APPS Flexible Deployment SUPPLIER 12
  • 13. Dynamic adoption … your choice
  • 14. SAP in the Cloud one common cloud architecture for all SAP solutions SOCIAL PEOPLE TO PEOPLE COLLABORATION MANAGED CLOUD SUITE ON HANA BW ON HANA LINE OF BUSINESS CLOUD APPLICATIONS PEOPLE CUSTOMER MONEY SUPPLIER SUITE BUSINESS MARKETPLACE CUSTOMER PARTNER/ ISV APPS APPS BUSINESS NETWORK BUSINESS TO BUSINESS COLLABORATION SAP HANA CLOUD PLATFORM APP DEV & INTEGRATION SERVICES | DATABASE SERVICES | INFRASTRUCTURE SERVICES | INTEGRATION
  • 15. Achieve velocity in your lines of business … SOCIAL COLLABORATION Drive effective people collaboration by natively integrating social capabilities into business processes PEOPLE CUSTOMER • Drive workforce strategies and insights with confidence • Empower employees to take charge of their performance and career • Optimize HR operations across geographies, organizations, an d employee types MONEY SUPPLIER • Engage your customers in a whole new way, from prospect to promoter • Drive real-time, intuitive financial insights to everyone across the business • Realize sustainable savings and reduced supply chain risk driving sourcing optimization • Guide your customers in the right direction with predictive and industry insights, while delivering a seamless experience • Ensure compliant accounting and financial reporting for global enterprises • Increase visibility and compliance across your procurement processes • Optimize finance operations to improve efficiency, working capital, and mitigate risk • Inform your business with spend analytics and supplier performance insights • Grow business with your existing customers and find new customers BUSINESS NETWORK Improve the way you buy, sell, and manage cash by connecting, collaborating, and transacting with all your global trading partners
  • 16. … with our cloud portfolio SOCIAL COLLABORATION with SAP Jam LINE-OF-BUSINESS CLOUD APPLICATIONS PEOPLE Core HR • SuccessFactors Employee Central • SuccessFactors Employee Central Payroll Performance • SuccessFactors Performance and Goals • SuccessFactors Compensation • SuccessFactors Succession and Development Learning Recruiting HR Analytics • SuccessFactors Workforce Analytics • SAP Strategic Workforce Planning CUSTOMER Customer SUPPLIER MONEY Money Sourcing • SAP Cloud for Customer • SAP Cloud for Financials • Ariba Sourcing • SAP Cloud for Sales • SAP Cloud for Travel and Expense • Ariba Discovery • SAP Cloud for Service • Ariba Invoice Pro • Ariba Contract Management • SAP Cloud for Social Engagement • SAP Business ByDesign • Ariba Supplier Management • SAP Social Media Analytics by Netbase • SAP Business One Cloud • SAP Sales and Operations Planning Procurement • Ariba Procure-to-Pay Pro • Ariba Services Procurement • Ariba Procurement Content Spend Analytics • BUSINESS COLLABORATION with Ariba Network Ariba Spend Visibility
  • 17. Business Network Applications SOCIAL COLLABORATION with SAP Jam BUSINESS COLLABORATION with the Ariba Network SALES AND MARKETING COLLABORATIVE COMMERCE COLLABORATIVE FINANCE PARTNER ECOSYSTEM Discovery Buyer Membership Buyer Membership Invoice Conversion Services Marketing Profile Pitch Discovery Invoice Automation Receivables Financing Catalog Management Purchase Order Automation Payment Automation Integration as a Service Order Management Catalog Automation Payment Pro E-Archive Service Procurement Content Discount Pro Open Invoice Conversion Service Open Invoice Conversion Service Supplier Enablement Supplier Enablement SAP HANA Cloud Platform Application Development | Integration | Database and Analytics | Foundation
  • 18. SAP HANA Enterprise Cloud (Managed Cloud) REAL-TIME BUSINESS COMBINED WITH CLOUD SIMPLICITY SAP HANA Enterprise Cloud SAP Business Suite powered by SAP HANA SAP NetWeaver BW powered by SAP HANA MANAGED SERVICES PARTNER ECOSYSTEM Smarter Business Innovations Smarter Business Decisions Assessment Advisory Invoice Conversion Open + 1 Faster Business Processes Faster Business Intelligence Onboarding and Migration SAP Reference Architecture Simpler Business Interactions Simpler Analytics Modeling Application Management Portability Infrastructure Hosting and Cloud Services Custom Services SAP HANA Cloud Platform Application Development | Integration | Database and Analytics | Foundation
  • 19. Not Just For The LOB “Power Users” … Designed For Everyone Our solutions offer a consumer-grade user experience and are people-centric. Executive Manager Administrator Employee
  • 20. Demo www.sapcloudapps.com
  • 21. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 21
  • 22. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 22
  • 23. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 23
  • 24. Cloud Integration Hybrid is the new norm Also see TEC108 Blogs: http://scn.sap.com/community/cloud/blog/2013/07/17/cloud-and-interoperability-are-two-sides-of-the-same-coin http://scn.sap.com/community/cloud/blog/2013/08/01/public-private-or-hybrid-what-are-your-cloud-choices
  • 25. SAP Offers Choice of Deployments – you choose cloud, on premise or hybrid e.g. Lead-to-Cash All on premise e.g. Source-to-Pay e.g. Recruit-to-Retire All cloud Modern Enterprise architecture: on premise and cloud © 2013 SAP AG or an SAP affiliate company. All rights reserved. 25
  • 26. Cloud Integration Leadership in shortest time-to-value and lowest total cost of ownership Application Program Interface Integration Platform Generic Connectors & Templates Pre packaged Integrations Open technology platform with PRE-delivered API’s Flexible for creating and customizing your integrations Reusable delivered integrations; significant portion of the work done for you Predefined iFlows: fully supported, certified and tested © 2013 SAP AG or an SAP affiliate company. All rights reserved. 26
  • 27. SAP Cloud Integration Services SAP On-Premise Option SAP HANA Cloud Integration Services SAP HANA Cloud Integration Direct Integration SAP NW PI 3 rd party On-Premise © 2013 SAP AG or an SAP affiliate company. All rights reserved. Preferred Option Option 3rd party Integration platform Option SAP Cloud solutions Real-Time Process Integration Data Integration iFlows (Prepackaged Integrations) Community und Marketplace 3 rd party Cloud 27
  • 28. How Customers Can Move to SuccessFactors / Cloud Establish end-to-end processes with delivered and maintained integrations Cloud Solutions Talent Hybrid Two-tier HCM Cloud Core HR Talent Solutions, Workforce Planning, Workforce Analytics Talent Solutions, Workforce Planning, Workforce Analytics Cloud Core HR Subsidiaries Full Cloud HCM Cloud HR Core HR (Employee Central) Talent Solutions Workforce Planning and Workforce Analytics On-premise Solutions Delivered and Maintained Integration Headquarters Core HR Core HR SAP ERP SAP ERP © 2013 SAP AG or an SAP affiliate company. All rights reserved. SAP ERP 28
  • 29. How Customers Can Move to Cloud for Customer Leverage end-to-end processes with pre-built and maintained integrations Cloud Solutions Hybrid CRM Two-tier CRM Full Cloud CRM Cloud for Sales, Service, So cial Engagment Cloud for Sales, Cloud for Service, Cloud for Social Engagement, Social Media Analytics by NetBase* Cloud for Sales Mobile Cloud for Sales, Service, Soci al Engagment Subsidiaries Cloud for Sales, Cloud for Service, Cloud for Social Engagement, Social Media Analytics by NetBase* On-premise Solutions Pre-Built and Maintained Integration Headquarters SAP CRM SAP CRM SAP ERP SAP ERP SAP ERP *Social Media Analytics by NetBase does not integrate with SAP ERP or SAP CRM but can be positioned to existing CRM and ERP customers © 2013 SAP AG or an SAP affiliate company. All rights reserved. 29
  • 30. A Two-Tier ERP strategy with Pre-Packaged Integration Add subsidiaries, joint ventures or acquisitions 3rd Party Suppliers low Acquisitions Agencies Customers Emerging Businesses SAP Business One Cloud Joint Subsidiaries Ventures SAP Business One Cloud high Complexity of Processes SAP Business One Cloud Etabliert Established Corporate “Tier One” © 2013 SAP AG or an SAP affiliate company. All rights reserved. Subsidiaries Subsidiaries “Tier Two” 3rd Party Ecosystem 30
  • 31. A Real Life Scenario of Hybrid Deployment 3-tier-CS Architecture on-premise & HANA Enterprise cloud Hybrid LoB Cloud Solutions connect both with onpremise & Cloud apps Cloud only SaaS Architecture SAP Business ByDesign SAP Cloud for Financials SRM/Ariba/Supplier cloud Order Mgmt. CRM/Customer Cloud Fulfillment SAP Business Suite Cloud for Travel Financials HCM/People Cloud © 2013 SAP AG or an SAP affiliate company. All rights reserved. 31
  • 32. The SAP difference Best of both worlds: SAP Cloud and SAP on-premise Use it on any device Access it anywhere Always latest release Opportunity to reduce TCO Order-to-cash Source-to-pay Cloud solutions from SAP Recruit-to-retire SuccessFactors | SAP Business ByDesign | Ariba Money ERP People Customers CRM SRM Suppliers HCM On-premise / SAP Business Suite Best of both worlds Rapid deployment © 2013 SAP AG or an SAP affiliate company. All rights reserved. Real-time, end-to-end business process integration Seamless delivery and support 32
  • 33. Cloud Platform / Portal Extending the Cloud Blogs: http://scn.sap.com/community/cloud/blog/2013/09/16/demystifying-cloud-concerns-integration-and-interoperability-of-cloudsolutions http://scn.sap.com/community/cloud/blog/2013/09/03/saas-and-paas-need-to-be-symbiotic-and-deliver-jointly-on-expectation-forenterprise-scale
  • 34. SAP HANA Cloud platform SAP HANA App Services Native HANA | Java (HANA Cloud) | Portal | Mobile | Collaboration | Integration | HTML5 SAP HANA DB Services In-Memory | Transactions | Analytics | Text | Predictive | Planning SAP HANA Cloud SAP HANA Cloud Infrastructure Layer SAP Cloud | Public Cloud – SAP HANA One on AWS | Telco / Hosting Partners Cloud © 2013 SAP AG or an SAP affiliate company. All rights reserved. 34
  • 35. SAP HANA Cloud platform Open, standards-based, modular services accelerate software development in the cloud Standards-based development and run-time environment Federated identity management via the SAP Identity Management service Persistency service leveraging the speed of HANA Remotely monitored and managed apps via a web-based account page Scalable Document Service for managing unstructured data Mash-up SAP apps and 3rd party content with the Cloud Portal Connectivity service enabling seamless integration with SAP and other systems Built around the SAP Store along with SAP Store Partner Program © 2013 SAP AG or an SAP affiliate company. All rights reserved. 35
  • 36. The SAP Portal Customers Thousands of successful customers - globally and across industries Include Testimonial videos 7,400+ Customers 12,000+ Productive Systems 30,000,000+ Portal users 2,000+ EP 7.3 Systems 25 Industries © 2013 SAP AG or an SAP affiliate company. All rights reserved. 36
  • 37. Product portfolio for SAP Portal Innovations for on premise, cloud, mobile and in-memory on any device SAP NetWeaver Portal SAP HANA Cloud Portal Secure, proven on premise user experience platform for analytics, applications and content Portal Platform as a Service (pPaas) based lean portal, mashing and extending on premise and cloud scenarios next generation, contextual aggregation hub powered by SAP HANA Platform (UI Integration Services) SAP NetWeaver Portal has become a central element of the vendor's broad and ambitious strategy to improve user engagement while exploiting social, mobile, cloud and big data trends. Gartner, Horizontal Portal Magic Quadrant 2012 © 2013 SAP AG or an SAP affiliate company. All rights reserved. 37
  • 38. SAP Cloud for Service, Support and Service Sites        Prepackaged service site Ticket and Incident Reporting Knowledge Management to reduce support cost Pixel perfect unique layout Multi channel ticket/incident (Service OD) Social collaboration (SAP JAM) Real time message handling Issue JAM Issue Issue Users Cloud Portal Service OD SAP Cloud © 2013 SAP AG or an SAP affiliate company. All rights reserved. Support Rep Service Center Commercially available Watch support sites solution video 38
  • 39. HANA Cloud Platform for Success Factors       Success Factors platform extensibility Harmonized user and admin experience End-to-end extension lifecycle Embedded extension marketplace Business opportunities for partner ecosystem OOTB connectivity to SuccessFactors platform Side-by-side scenarios: SFSF-HCM; Details on Marketplace Planned availability: Q4, 2013 © 2013 SAP AG or an SAP affiliate company. All rights reserved. 39
  • 40. SAP HANA Cloud Platform for SuccessFactors Extensions Executive Summary This solution enables you to extend your SuccessFactors implementation with Extension Apps running on SAP’s Platform as a Service (PaaS) in order to meet today’s and future growing business needs. Key Components of the Platform Extensions:  User Experience for the Next Generation – Intuitive and harmonized end-user experience across the standard SuccessFactors modules and Platform Extensions – Admin and end-user ability to discover, trial, and author new Extensions to solve new personal and departmental needs  App Development for a Future-proof Investment – Out-of-the-box services for building and deploying Extensions that reduce the time-to-develop apps – Connectivity to SuccessFactors and On-premise to reduce integration efforts & costs  Partners & SAP Store for Rich Content & Relevant Apps – Growing number of Partners and Extension Apps, marketed through the SAP Store © 2013 SAP AG or an SAP affiliate company. All rights reserved. 40
  • 41. Platform Extensions at a Glance Feature Highlights Cool, intuitive experience of E-Learning and Extension Apps Extensions Apps easily created by Partners based on SAP’s out-of-thebox development services Discover, trial, and tweak Extension Apps from Partners and SAP available from the SAP Store lab preview © 2013 SAP AG or an SAP affiliate company. All rights reserved. 41
  • 42. SAP HANA Cloud Platform for SuccessFactors High Level Architecture Home Web Page Theming API SF Application BizX Software as a Service BizX Entities Extension Entities (MDF) SSO Lifecycle mgmt’ Integration UI Theming & Navigation Extension Application SAP and 3rd Party apps Integration API UI Theming & Navigation OData API Shared Services OAuth HANA Cloud Platform as a Service Extension Application Web Pages Portal Services © 2013 SAP AG or an SAP affiliate company. All rights reserved. Extension Entities and Files Etc. Platform Services 42
  • 43. Infos on SAP Portal/HANA Cloud Portal on: Check here: YouTube Slideshare Cloud Portal Sessions @TechEd SID Lecture and Hands-on Sessions POP105 SAP Portal Portfolio - Overview & Roadmap for Mobile and Cloud Scenarios Guy Bavly POP106 SAP HANA Cloud Portal Overview Amir Blich Yariv Zur Segev Lev Yariv Zur POP265 SAP HANA Cloud portal - in Action Asi Messica Vitaly Vainer Ifat Shwartz Ohad Yassin POP207 SAP HANA Cloud portal - Deep dive CD265 End-2-End Developer Experience with SAP HANA Cloud and SAPUI5 Matthias Steiner © 2013 SAP AG or an SAP affiliate company. All rights reserved. Speaker US Speaker US Speaker EU Speaker EU Guy Bavly Asi Messica Segev Lev Yariv Zur 43
  • 44. Leveraging On-Premise Investments using Cloud Portal  Access on premise by establishing a secured tunnel using SAP Cloud Connector (SCC)  Delegation to a central service (IdP) enables Single Sign-On (SSO) between multiple Cloud applications  Mature and proven security standards for integration with IdP  Enable federated authentication supporting the following methods:  SAP ID Service – “out-of-the-box” IdP in the Cloud  Your own IdP (e.g. in the corporate network)  Consume data services based on rest API’s or gateway services (oDATA) Non-SAP System © 2013 SAP AG or an SAP affiliate company. All rights reserved. ERP SAP NetWeaver Gateway 44
  • 45. Cloud Security Still #1 concern Blogs: http://scn.sap.com/community/cloud/blog/2013/08/07/the-1-2-3-of-cloud-security-at-sap
  • 46. Along the IT service isobars Security remains an important topic Data center- data security Data Privacy (Where is my data) Portability of data Business Continuity BS10012 Privacy Standard used internationally SOC2 Privacy Trust Criteria © 2013 SAP AG or an SAP affiliate company. All rights reserved. 46
  • 47. SAP Cloud Security – Standards and Certificates Overview High Availability BS25999 CERTIFIED Quality Management ISO 9001 CERTIFIED Physical Security Network Security Backup & Recovery Energy Efficiency Compliance GREEN IT CERTIFIED Confidentiality & Integrity IT Operations ISO 27001 CERTIFIED International Accounting Regulations ISAE3402 TESTIFIED* SSAE16 TESTIFIED © 2013 SAP AG or an SAP affiliate company. All rights reserved. *formerly SAS 70 Type II 47
  • 48. Security goes beyond Data Center Operations SaaS Multi-tenant Architecture - example SAP Cloud for People Service Tier 3rd party Application Personal credentials Optional Single Sign On Application Tier WebServices Interface Graphical User Interface Core Tenant manager Instance A Instance B Instance C Instance D Distinct application instance per customer enforces Memory segregation XML Abstraction Layer Database Tier Instance A Instance B Instance C Schema Schema Schema • Data • Configurations • Data • Configurations • Data • Configurations © 2013 SAP AG or an SAP affiliate company. All rights reserved. Instance D Schema Data Configurations Distinct database schema per customer enforces data segregation 48
  • 49. SAP Cloud Security – Physical Security BUILDING FIRE + FLOOD Redundant power sources Hundreds of UPS units with additional capabilities of 20 min Auxiliary, expandable diesel power supply, online within minutes Diesel fuel storage sufficient for 48-hours of operations without refueling Contracts with external diesel suppliers to guarantee continuous operation Fire and flood protection Redundant, environmentally friendly, Inergen fire extinguisher System Thousands Fire and Flood Surveillance Sensors COOL ING Reinforced concrete construction Hundreds of surveillance cameras with digital recording Fully monitored doors Tens of thousands of environmental sensors Security guards and facility support team onsite 24x7x365 Biometric sensors + card readers to access secured areas Multiple redundant internet connections from multiple carriers POWER Details 100% redundant air conditioning Auxiliary cooling capacity © 2013 SAP AG or an SAP affiliate company. All rights reserved. 49
  • 50. SAP Cloud Security – Network Security Details Reverse Proxy Farms Hide network topology Multiple redundant Internet Connections Limit the effect of denial of service (DOS) attacks Data Encryption Highest level of protection with up to 256-Bit Data encryption protocols using Transport Layer Security* Intrusion Detection System Monitor web traffic 24 x 7 x 365 Multiple Firewalls Shield internal network from hackers Third Party Audits/Penetration Tests Early and independent detection of security issues (e.g. program backdoors, network vulnerabilities,…) © 2013 SAP AG or an SAP affiliate company. All rights reserved. * formerly known as Secure Sockets Layer 50
  • 51. SAP Cloud Security – Backup and Recovery Details Snapshots: Backups are created with snapshots from disk to disk. This ensures fast creation, backups, and, if required, fast restoration. Frequency: Daily full backup. Log files incrementally backed up every two hours: all changes in database since the last full backup are saved. Location: Database and log-file backups are stored in a geographically separated data center but stay in the designated region. Objective: Recovery up to the last transaction is supported within database recovery process. Maximum lost time for customer is two hours - if the primary data center is completely destroyed. Retention times: Information Security Management System ISO 27001 CERTIFIED Backups of the last 3 days are kept on primary and secondary storage. Previous backups are kept up to 14 days in the geographically separated backup data center. * formerly known as Secure Sockets Layer © 2013 SAP AG or an SAP affiliate company. All rights reserved. 51
  • 52. SAP Cloud Security – Compliance Details Compliance features Journal entries that allow tracing of business transactions to source documents Number ranges that distinguish journal entries Accounting-relevant data cannot be deleted from audit trails Supports IFRS accounting regulations Solution documentation included Segregation of duties supported ISAE3402 TESTIFIED* SSAE16 TESTIFIED* * formerly SAS 70 Type II © 2013 SAP AG or an SAP affiliate company. All rights reserved. 52
  • 53. SAP Cloud Security – Confidentiality & Integrity Details Role Based Access On-demand solutions support role based access with user profiles to allow segregation of duties Activity Logging On-demand solutions log all user activities Data Ownership Support for contract termination Customer Data extraction Customer Data handover in file format Extended read-only system access after contract termination Data deletion only after customer approval © 2013 SAP AG or an SAP affiliate company. All rights reserved. Customer and System Support One-time user with shortterm password (1-4 hour) Personalized log-traces 53
  • 54. Summary Where to start
  • 55. SAP cloud: Making your business run even better 80% reduction in implementation time and cost Integrating Your Business Minimized implementation risk Reliable upgrades Open APIs and deployment choice SAP HANA cloud integration technology iFlows (prepackaged integrations) ON-PREMISE to Cloud Cloud to Cloud + Cloud to 3rd Party + © 2013 SAP AG or an SAP affiliate company. All rights reserved. 55
  • 56. Summary Focus on solutions help customers manage their most important assets. Integration to adopt at own pace. VELOCITY. Availability Adaption Innovation SOCIAL PEOPLE TO PEOPLE COLLABORATION MANAGED CLOUD SUITE ON HANA BW ON HANA LINE OF BUSINESS CLOUD APPLICATIONS PEOPLE CUSTOMER MONEY SUPPLIER SUITE BUSINESS MARKETPLACE CUSTOMER PARTNER/ ISV APPS APPS BUSINESS NETWORK BUSINESS TO BUSINESS COLLABORATION SAP HANA CLOUD PLATFORM APP DEV & INTEGRATION SERVICES | DATABASE SERVICES | INFRASTRUCTURE SERVICES | INTEGRATION Offer a unified and open platform for our customers and partners HANA Enterprise cloud as “managed cloud” for ERP on HANA and BW on HANA
  • 57. Further Information SAP Public Web scn.sap.com/community/cloud scn.sap.com/people/sven.denecken/content www.sap.com/cloud www.sapcloudapps.com www.saphana.com www.sappartneredge.com -> cloud Watch SAP TechEd Online www.sapteched.com/online © 2013 SAP AG or an SAP affiliate company. All rights reserved. 57
  • 58. Feedback Please complete your session evaluation for TEC105. Sven Denecken VP Cloud Strategy, SAP AG @SDenecken Thanks for attending this SAP TechEd session.