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CeBIT 2014 Social Business Keynote: Digital Transformation, Finding Patterns that Accelerate Business Performance

CeBIT 2014 Social Business Keynote: Digital Transformation, Finding Patterns that Accelerate Business Performance
- by Sameer Patel

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  • 1972: Five former IBM employees start SAP to develop a standard application software for real-time data processing with its ERP system. Business applications for Finance, manufacturing, HR, Procurement, and CRM follow.1981: School of Management and Strategic Studies at the Western Behavioral Sciences Institute in La Jolla, California starts an online program1990: Written by Tim Berners-Lee and named “WorldWideWeb”
  • Companies have 3x higher operating margins than the ones with poor employee engagement
  • Source: Echo 2012 Global Customer Service BarometerAccording to Forrester, 67% of US organizations say that improving customer experiences is one of their top three priorities.According to Lee Resources, 80% of companies say that they deliver “superior” customer service. But only 8% of people say that those same companies deliver “superior” customer service.
  • Source: Aberdeen group “Measuring Performance While Mitigating Risk”
  • We only copied the analog world. For example, online learning management makes you learn in the same way, but in front of a computer. It was not improved upon.
  • Flexible = Extensible
  • Business example: Collaborative opportunity management.
  • We might have over-digitized in the cloud, and now need a cloud that lets you customize and “cheat” (i.e., HANA cloud concept)Extensible point can also be mentioned here.
  • “Me Web” = Work Patterns. For example, the five items that I care about come to me.
  • According to Ardent Partners, process automation can reduce procurement transaction costs by up to 75% and that benefit alone can justify the business case for network adoption.

Transcript

  • 1. Sameer Patel, Senior Vice President & GM, Enterprise Social Collaboration Software, SAP CeBIT 2014 Social Business Keynote: Digital Transformation Finding Patterns that Accelerate Business Performance
  • 2. We’re at a pivotal moment. SAP invents the ERP business application 1972 2013 Number of connected devices reaches 15 billion Today Social inside and outside the business 1981 First online university course offered 50 years of digital transformation completed. First web browser created 1990
  • 3. * IDC, Aberdeen ** Mary Meeker’s Internet Trends, 2013 Mobile traffic as a percentage of Internet traffic is growing 1.5x per year ** Amount of data stored is doubling every 18 months * 1.3 billion people on business and social networks today This was real.
  • 4. …or did we simply digitize? But was this digital transformation?
  • 5. …why does the average worker still spend 28% of their time managing e-mail and 20% looking for internal information/colleagues? If we have digitally transformed how we work.…
  • 6. If we have digitally transformed how we sell…. …why is it that 65% of a sales rep’s time is still not spent selling?
  • 7. …why do only 7% of consumers say that customer service experiences exceed expectations? If we have digitally transformed how we serve customers… Source: Echo 2012 Global Customer Service Barometer
  • 8. …why does it still cost $1,398 to create one learning hour of content? If we have digitally transformed how we learn.…
  • 9. …then why do 43% of companies still not have complete information on suppliers? If we have digitally transformed how we procure…. Source: Aberdeen group “Measuring Performance While Mitigating Risk”
  • 10. * Repeatability, Chris and James Allen, 2012 ** What’s the Future of Business, Brian Solis, 2013 Digitizing was comprehensive but transformation was spotty. New growth initiatives – organic or by acquisition – have success rates of only about 20-25%* And over 40% of companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010 ** Just 9% of global companies have been able to achieve more than a modest level of sustained and profitable growth over the last decade * Repeatability was missing.
  • 11. Processes are ad hoc Systems are fragmented Data creates chaos Companies are struggling to find their patterns because…. ….we simply copied the analog world Expertise networks are disconnected
  • 12. This...Is… not Transformation
  • 13. The critical questions we must ask to find patterns that accelerate performance. To truly transform we need to look for and institutionalize repeatable patterns. Designed for Me Network- aware Flexible Repeatable Work Patterns
  • 14. Data and Apps Best Actions Templates ContentExpertise Problem- Solving Best Practices Is it repeatable? Connect the dots between people, processes, data, and applications Get the full picture
  • 15. Is it flexible? Speed of the cloud but with the flexibility to differentiate and win Real time adaptable platform to conform to your needs
  • 16. Is it designed for me? Move from the “systems web” to the “me web” Is the Experience Simple
  • 17. Instantly wrap your network of employee, customer and partner experts around the problem or opportunity. Is it network aware? Extend your reach
  • 18. This…is Transformation
  • 19. Work Patterns is here. Today. From SAP. 12M+ SAP Jam subscribers + Real time HANA Cloud Platform Designed for adoption - Function-first, Social- second Centered around you – in your apps, devices and networks Industry focused - to drive competitive advantage You digitized data, process, and access to experts for 50 years. Work Patterns now helps you transform. Start.
  • 20. Thank You sap.com/jam