Sven Denecken, SAP VP Cloud Strategy, SAP AG follow @SDenecken
SAP Innovation Forum
Making Change Your Advantage
Disclaimer
This presentation outlines our general product direction and should not be relied on in making a
purchase decis...
Unprecedented Pace of Change
5Bmiddle class
growing to 5 billion
will strain resources
15Bweb-enabled devices
by 2013 will...
Rapid State of Change
More Informed
57% Of buying process is completed before a
first interaction with sales
CUSTOMERS ACT
DIFFERENT
Socially Ne...
EMPLOYEES ARE
DIFFERENT (TOTALLY)
Mobility Big Data
Social and
Business
Networks
Apps
THE WORLD INTERACTS
DIFFERENTLY
…all powered by
the CLOUD
NEW WORLD
CREATES NEW
PRESSURES
FIGHT FOR SCARCE RESOURCES
CONTEND WITH DISRUPTIVE
BUSINESS MODELS
IN DIGITAL TRANSFORMATI...
…or did we simply digitize?
But was this digital transformation?
…why does the average
worker still spend
28% of their time
managing e-mail and
20% looking for internal
information/collea...
If we have digitally transformed
how we sell….
…why is it that
65% of a sales
rep’s
time is still not
spent selling?
…why do only 7%
of consumers say
that customer
service experiences
exceed
expectations?
If we have digitally transformed
h...
…why does it still cost
$1,398 to create one
learning hour of
content?
If we have digitally transformed
how we learn.…
…then why do 43%
of companies still not
have complete
information on
suppliers?
If we have digitally transformed
how we pr...
Processes are ad hoc
Systems are fragmented
Data creates chaos
Companies are struggling to find their patterns
because….
…...
This...
is not
Transformation nor Innovation.
The critical questions
we must ask to find
patterns that
accelerate
performance and
innovation.
To truly transform we need...
Data and
Apps
Best
Actions
Templates
ContentExpertise
Problem-
Solving
Best
Practices
Is it repeatable? Is it innovating? ...
…IS NOT ENOUGH
REAL TIME…
FUTURE OF
BUSINESS IS
THE PREDICTIVE
BUSINESS
“TECHNOLOGY IS
A RESOURCE
LIBERATING FORCE!”
PETER DIAMANDIS, ABUNDANCE IS
OUR FUTURE
MORE BUSINESSES
TAPPING INTO THE
CLOUD…
75%+ New IT expenditures will be for Cloud or
hybrid systems by 2016
80% Of new IT...
…BUT FOR NEW
REASONS
“The primary driver for cloud adoption will
shift from economics to innovation as
leading-edge compan...
SALES
Marries historic buying signals with social
interactions to proactively trigger sales with
likely buyers – boosts sa...
Influence buying
behavior
Deliver a 360 view of
the customer
Improve overall
engagement
Grow lifetime value
Align people w...
Success Formula with Cloud:
Combining LoB and IT to succeed
CIOCPO, CMO, CHRO
EVP Sales
SAFE, SECURE and SUSTAINABLESIMPLE...
The right mix
HR CUSTOMER
Sales, Service &
Marketing
PROCUREMENT FINANCE
LEADING
CLOUD
APPS
AND
SUITE
Our Strategy Positions Us To Take
...
your cloud. your way.
Feel free to connect with me at :
sven.denecken@sap.com
@SDenecken
http://www.linkedin.com/in/sdenecken/en
©
THANK YOU!
Sven Denecken, SAP VP Cloud Strategy, SAP AG @SDenecken
SAP Innovation Forum
Making Change Your Advantage
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitt...
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#SAPForum on Innovation and #SAPCloud - presentation by @SDenecken

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- see trends that change your business
- see how business are making change their advantage
- see how #cloud can help to transform and innovate

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#SAPForum on Innovation and #SAPCloud - presentation by @SDenecken

  1. 1. Sven Denecken, SAP VP Cloud Strategy, SAP AG follow @SDenecken SAP Innovation Forum Making Change Your Advantage
  2. 2. Disclaimer This presentation outlines our general product direction and should not be relied on in making a purchase decision. This presentation is not subject to your license agreement or any other agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to develop or release any functionality mentioned in this presentation. This presentation and SAP's strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly negligent.
  3. 3. Unprecedented Pace of Change 5Bmiddle class growing to 5 billion will strain resources 15Bweb-enabled devices by 2013 will create intelligent universe Data Doubling every 18 months create opportunities and risks for value creation 75%New enterprise IT spend will be cloud-based or hybrid by 2016 Millennials will transform customer demands and the workplace 1Bpeople in social network will rewire business and personal boundaries New + Disruptive business models will accelerate change and innovation
  4. 4. Rapid State of Change
  5. 5. More Informed 57% Of buying process is completed before a first interaction with sales CUSTOMERS ACT DIFFERENT Socially Networked 53% of customers abandoned an in-store purchase due to negative online sentiment. Less Loyal 59% of customers are willing to try a new brand to get better customer service.
  6. 6. EMPLOYEES ARE DIFFERENT (TOTALLY)
  7. 7. Mobility Big Data Social and Business Networks Apps THE WORLD INTERACTS DIFFERENTLY …all powered by the CLOUD
  8. 8. NEW WORLD CREATES NEW PRESSURES FIGHT FOR SCARCE RESOURCES CONTEND WITH DISRUPTIVE BUSINESS MODELS IN DIGITAL TRANSFORMATION AGE
  9. 9. …or did we simply digitize? But was this digital transformation?
  10. 10. …why does the average worker still spend 28% of their time managing e-mail and 20% looking for internal information/colleagues? If we have digitally transformed how we work.…
  11. 11. If we have digitally transformed how we sell…. …why is it that 65% of a sales rep’s time is still not spent selling?
  12. 12. …why do only 7% of consumers say that customer service experiences exceed expectations? If we have digitally transformed how we serve customers… Source: Echo 2012 Global Customer Service Barometer
  13. 13. …why does it still cost $1,398 to create one learning hour of content? If we have digitally transformed how we learn.…
  14. 14. …then why do 43% of companies still not have complete information on suppliers? If we have digitally transformed how we procure…. Source: Aberdeen group “Measuring Performance While Mitigating Risk”
  15. 15. Processes are ad hoc Systems are fragmented Data creates chaos Companies are struggling to find their patterns because…. ….we simply copied the analog world Expertise networks are disconnected
  16. 16. This... is not Transformation nor Innovation.
  17. 17. The critical questions we must ask to find patterns that accelerate performance and innovation. To truly transform we need to look for repeatable patterns and fast innovation. Designed for Me Network- aware Flexible Repeatable Work Patterns. Speed.
  18. 18. Data and Apps Best Actions Templates ContentExpertise Problem- Solving Best Practices Is it repeatable? Is it innovating? Is it fast? Connect the dots between people, processes, data, and applications Get the full picture
  19. 19. …IS NOT ENOUGH REAL TIME…
  20. 20. FUTURE OF BUSINESS IS THE PREDICTIVE BUSINESS
  21. 21. “TECHNOLOGY IS A RESOURCE LIBERATING FORCE!” PETER DIAMANDIS, ABUNDANCE IS OUR FUTURE
  22. 22. MORE BUSINESSES TAPPING INTO THE CLOUD… 75%+ New IT expenditures will be for Cloud or hybrid systems by 2016 80% Of new IT decisions will involve LoB execs 53% of IT decisions will be led by LoB execs 70%+ CIOs will embrace a “cloud first” strategy by 2016 Sources: Saugatuck, IDC
  23. 23. …BUT FOR NEW REASONS “The primary driver for cloud adoption will shift from economics to innovation as leading-edge companies invest in cloud services as the foundation for new competitive offerings.” INNOVATION AND AGILITY
  24. 24. SALES Marries historic buying signals with social interactions to proactively trigger sales with likely buyers – boosts sales $4B+ CUSTOMER CARE Uses social analytics and engagement with CRM to improve customer experience, cut costs, boost first-time fix rate to 94%. OPERATIONS Leverages historical patient data to drive optimal care optimal patient care and improve bed utilization. SUPPLY CHAIN AND FINANCE Taps Cloud, business networks for predictive risk ; dynamic working capital management POWERING THE FUTURE OF BUSINESS…TODAY
  25. 25. Influence buying behavior Deliver a 360 view of the customer Improve overall engagement Grow lifetime value Align people with goals and objectives Increase customer satisfaction Increase operational efficiency Deliver 360° view of spend and vendor relationships Discover new business opportunities Customers Seek Outcomes Not Products Enable employees to develop themselves Accelerate time to productivity Reduce COGS
  26. 26. Success Formula with Cloud: Combining LoB and IT to succeed CIOCPO, CMO, CHRO EVP Sales SAFE, SECURE and SUSTAINABLESIMPLE, SEXY and SCALABLE SUCCESSFUL Outcome
  27. 27. The right mix
  28. 28. HR CUSTOMER Sales, Service & Marketing PROCUREMENT FINANCE LEADING CLOUD APPS AND SUITE Our Strategy Positions Us To Take Advantage Of These Trends FLEXIBLE DEPLOYMENT BEST-IN-CLASS INTEGRATION PUBLIC OR PRIVATE CLOUD ECO-SYSTEM PARTNERS
  29. 29. your cloud. your way.
  30. 30. Feel free to connect with me at : sven.denecken@sap.com @SDenecken http://www.linkedin.com/in/sdenecken/en © THANK YOU!
  31. 31. Sven Denecken, SAP VP Cloud Strategy, SAP AG @SDenecken SAP Innovation Forum Making Change Your Advantage
  32. 32. © 2014 SAP AG or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.
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