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A Third of Women are Looking for Brand Love
New research reveals that women across the country are looking for love online, and not in the way we’ve all become accustomed with. It seems that women are looking for love from companies and brands in return for sharing their positive experiences online – after all, it’s a two-way relationship. With two thirds of women keen to endorse companies, half of which also expect something in return - not just a short term fling.
The independent survey commissioned by SAP UK (Limited) of over 1,000 UK online shoppers, reveals how companies should be courting consumers online. 64% of women actually tell their social networks about a great experience purely for the feel good factor it gives them. However, 33% of women also agree that companies should reward people for making genuinely positive comments about them on social media.