Hungama Digital Services (HDS) - Finding Value in Social Media Data with SAP Social Media Analytics by NetBase

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A leading digital advertising and promotion marketing agency,
Hungama Digital Services (HDS) offers a wide a range of digital and mobile solutions for several well-known brands in India and worldwide.

To effectively leverage social media data from numerous sources, HDS deployed the SAP® Social Media Analytics application by NetBase.

With actionable customer insights in real time, it has been able to streamline online reputation management and help drive success for its clients.

for more information see: http://www.sap.com/pc/tech/cloud/software/social-media-analytics/index.html

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Hungama Digital Services (HDS) - Finding Value in Social Media Data with SAP Social Media Analytics by NetBase

  1. 1. SAP Customer Success Profile | Professional Services | Hungama Digital Services © 2014 SAP AG or an SAP affiliate company. All rights reserved. Picture Credit | SAP AG, Walldorf, Germany. Used with permission. Hungama Digital Services: Finding Value in Social Media Data with SAP® Social Media Analytics by NetBase A leading digital advertising and promotion marketing agency, Hungama Digital Services (HDS) offers a wide a range of digital and mobile solutions for several well-known brands in India and worldwide. To effectively leverage social media data from numerous sources, HDS deployed the SAP® Social Media Analytics application by NetBase. With actionable customer insights in real time, it has been able to streamline online reputation management and help drive success for its clients.
  2. 2. SAP Customer Success Profile | Professional Services | Hungama Digital Services HDS dives deep in the data for client brand success Leveraging the conversation with SAP® Social Media Analytics Objectives • Effectively handle online reputation management (ORM) for clients and protect their brand image • Track and analyze social media conversations to derive valuable insights Why SAP® Social Media Analytics • Instant on-demand access to social media data using the SAP® Social Media Analytics application by NetBase • User-friendly interface • Sentiment analysis across multiple topics on major social media sites • Interactive dashboards to track customer needs, preferences, behavior, and buying habits Benefits • Low total cost of ownership with no IT overhead • Actionable, real-time insights into key trends and topics from terabytes of social media data • Efficient ORM for clients, resulting in a 35% time savings as well as better team collaboration and control • Ability to research and quantify opinions expressed by customers, potential customers, and influential players in social media on products, services, brands, and competitors • Quicker response to negative sentiments to drive continuous improvements Future plans • Extend ORM to more clients with the help of the SAP® Social Media Analytics • Help clients devise effective online marketing strategies in sync with customer opinion “SAP Social Media Analytics has made ORM for our clients more streamlined and efficient, helping us gain powerful insights and saving a significant amount of time.” Sahaj Khunteta, Manager of Social Media and Strategy, Hungama Digital Services 29419 (14/01) 2014 SAP AG or an SAP affiliate company. All rights reserved. © Company Hungama Digital Services Pvt. Ltd., part of the WPP Group Headquarters Mumbai, India Industry Professional services Products and Services Digital marketing and social media solutions across platforms and mediums Employees 125 Web Site hungamadigitalservices.com
  3. 3. © 2014 SAP AG or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG (or an SAP affiliate company) in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP AG or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP AG or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP AG or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP AG’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP AG or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

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