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Cloud @ SAP-Forum -  Zell am See (AT) ~ Bert Schulze
 

Cloud @ SAP-Forum - Zell am See (AT) ~ Bert Schulze

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SAP Forum (AT) Zell am See, Hybride und endnutzerorientierte Cloudloesungen sind das Erfoldgmodell

SAP Forum (AT) Zell am See, Hybride und endnutzerorientierte Cloudloesungen sind das Erfoldgmodell
http://www.sapcloudapps.com/

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  • 70% of CIOs will embrace a “cloud first” strategy in 2016 Prediction   Today, only 23% of enterprises have a “cloud first” strategy on all new IT purchases   As CIOs establish cloud architecture standards, update service mgmt processes for cloud and develop a cloud migration path, this will grow   Experience in cloud initiatives will address the current “skills gap” identified by many CIOs   PaaS solutions will be the Next Gen platform for CIOs   IaaS will radically drive down costs for early adopters 75% of all IT spendinds will go into cloud or hybrid systems by 2016. This strongly indicates the market in on the move…And what is SAP doing?The cloud happens now and SAP is already among the biggest cloud players in the market.$1B cloud run rate (We reached, calculated based on Q3 billings a revenue run rate of $1B, which is already 40% of our way towards a €2B business in 2015 in the cloud)20m+ paying business user in the SAP business cloud (this is by far the largest number of paying business user in the cloud which makes us #1 cloud player in this categorie)6000+ customers5000+ people in the company work in the context of cloudThis should give an idea that 1) Cloud is there today 2) SAP takes it serious. This is not a hype, this is a strategic piece of our business 3) We are prepared for scale in the large Enterprise segment
  • Globally 3 mega trends shape the way how Enterprise consumes IT.Business DynamikUnsichere und sichschnellveränderndeMarktstrukturenfordernminimaleExperimentierkostenJoint Ventures, Fusionen, Verkäufe & AkquisitionenzurErschließung und KonsolidierungneuerMärkteerforderneineganzeneueGeschwindigkeitHierkann die cloud massiv die Stärkenausspielen. Schnelles Onboarding, schnellenutzbarkeit, intuitive UI´s; aberauch OPEXvs CAPEX; keineAbschreibungfür Subscriptions. Pay/use minimiertAnfangsinvestitionenConsumerization of ITWe see Apple, Google, Webservices, Webmail, social networks, mobility shaping the daily experience of individuals. The way how IT is consumed in the private live today is shaping the enterprise IT at the same time.The Power goes to the individual; BYOD (Bring your own device) as another example, where IT is not happy but companies doSozialeKomponenten, Mobilität und die private Nutzung von CloudlösungenhabenunsereArbeitswelt und Erwartungen an IT verändertIT decisionsIDC reported that by 2016, LOB executives will be directly involved in 80% of new IT investments, 2013 already 58%There is a significant paradigm shift of budgets and the way how decisions are made; driven more from LOB than ever beforeFachbereichsentscheidersindstärker in IT Entscheidungeninvolviertalsjemalszuvor. Die Erwartung an IT sindklar - SignifikanteVerbesserung der Produktivität und BereitstellungentscheidungsrelevanterInformationen
  • SAP’s cloud strategy rest on a fourfold strategy: Cloud Applications, Cloud Platform, Business Network, and Infrastructure & Lifecycle Management. This four-part strategy delivers the next generation in cloud computing to help customers unlock the new possibilities and benefits of the Cloud:Cloud Applications: We have over 30 applications and suites in the SAP cloud, which are designed to optimize your most critical assets— your people, customers, suppliers, and money. Each of our applications is built to empower people through beautiful and relevant experiences that are mobile, social and “glocal” – enabling global business processes that account for local requirements.  Because these applications are in the Cloud, they are fast to deploy, easy to adopt, and seamlessly updated with innovations. And, rather than forcing a “rip and replace” approach to the cloud, we’re focused on letting you adopt “your cloud, your way”. Whether you want a full Cloud suite or a selective Cloud strategy, our broad portfolio of applications and loosely coupled design approach enables you to move to the cloud in the way that best suits your business priorities. CLOUD APPLICATIONS KEY BENEFITS TO STRESSCloud meansvelocity – INNOVATION FAST at customer, FAST Onboarding, FAST Roll Out, FAST and HIGH Adoption (fast, intuitive, ease of use)Mobility first - instead of small mobile extensions, the way people work todayLess cost risk in uncertain times– pay per use, OPEX vs. CAPEX, consume your way, nearly NO cost of experimentsHigher standardization - Share Best Practice, less financial and resource risk; Adoption of cloud in commodity processesIncreased data quality  - based on higher LOB adoption – people will use moreFast innovation cycles – run always on latest release,get new capabilities every 90 daysCloud Platform: SAP HANA Cloud is a platform-as-a-service designed to help customers, ISV's and partners rapidly create innovative software applications to succeed in a world increasingly characterized by mobility and always-on social and collaborative business networks.  SAP HANA Cloud is based on SAP HANA, which means it is the only cloud platform that can help customers analyze data at the speed necessary to sense and respond to changes in their business networks.  SAP HANA Cloud is characterized by an open approach, a focus on enabling business processes with seamless integration to on premise, and providing the key services required to create mobile, social, and analytical applications.Business Network: The Ariba Business Network is the preferred network for buying, selling, and/or managing cash. Over 730,000 businesses, doing business in 186 countries around the world, are connected in the cloud through industry-leading technology, proven process expertise, and community-shared best practices. As customers look to extend and automate inter-company business processes, the Ariba Business Network gives companies the transparency and capabilities they need to execute as efficiently and cost-effectively as possible across their entire value chain; from finding and serving new customers to organizing and managing supply to optimizing cash flow. Infrastructure & Lifecycle Management: Intended specifically for customers who have invested significantly in on-premise SAP landscapes to run their mission critical applications, SAP Virtualization and Cloud Management solutions are designed to protect existing investments and minimize disruptions, while providing a staged journey into the cloud.  These solutions enable customers to unlock the direct cost savings and management efficiencies possible through virtualization and private clouds.  Additionally, customers will have the option to deploy complete, traditional on-premise, SAP test environments directly into public clouds, such as Amazon – providing speed and savings in updating SAP landscapes, while fully protecting production systems.For customers that want to deploy their internal HANA-based applications in the cloud, SAP and our partners offer a wide choice of hosting capabilities that provide highly secure environments with the advantage of cloud economics
  • SAP’s cloud strategy focuses on four areas: Cloud Applications, Cloud Platform, Business Network, and Infrastructure & Lifecycle Management. This four-part strategy delivers the next generation in cloud computing to help customers unlock the new possibilities and benefits of the Cloud:Cloud Applications: We have over 30 applications and suites in the SAP cloud, which are designed to optimize your most critical assets— your people, customers, suppliers, and money. Each of our applications is built to empower people through beautiful and relevant experiences that are mobile, social and “glocal” – enabling global business processes that account for local requirements.  Because these applications are in the Cloud, they are fast to deploy, easy to adopt, and seamlessly updated with innovations. And, rather than forcing a “rip and replace” approach to the cloud, we’re focused on letting you adopt “your cloud, your way”. Whether you want a full Cloud suite or a selective Cloud strategy, our broad portfolio of applications and loosely coupled design approach enables you to move to the cloud in the way that best suits your business priorities. CLOUD APPLICATIONS KEY BENEFITS TO STRESSCloud meansvelocity – INNOVATION FAST at customer, FAST Onboarding, FAST Roll Out, FAST and HIGH Adoption (fast, intuitive, ease of use)Mobility first - instead of small mobile extensions, the way people work todayLess cost risk in uncertain times– pay per use, OPEX vs. CAPEX, consume your way, nearly NO cost of experimentsHigher standardization - Share Best Practice, less financial and resource risk; Adoption of cloud in commodity processesIncreased data quality  - based on higher LOB adoption – people will use moreFast innovation cycles – run always on latest release,get new capabilities every 90 days
  • The pieces need to fit together. In the center of our strategy we delibver 20+ Apps in the cloud as SaaS.Social is the new key in Enterprise productivity, therefore we deliver SAP Jam for internal collaboration to increase productivity. Jam is an corss layer which today applies for the cloud solutions and will continue to grow alos into our onPremsieBusienss Suite to ensure collaboration in context of business objects.This context also applies to the external supply chain. People need to talk and exchange information. Mail is not the preferred option anymore as it relies on indviduals. Information is not available to the collective who needs have that information. And email is not related to the contextual business object. Jam allows to connect to the whole supply chain members (customers/Suppliers).The cloud foundation is our HANA Cloud platform; aTfansformative Platform for Continuous InnovationSAP’s platform - SAP HANA Cloud, is designed to help customers, ISVs and Partners rapidly create innovative software applications at the pace required to succeed in a world increasingly characterized by mobility and always on, social, and collaborative business networks SAP HANA Cloud is differentiated by being the only cloud platform built on HANA, which means it is the only platform that can help customers rapidly, sense, analyze and respond at the speed required to changes in their business networks. SAP HANA Cloud is characterized by an open approach, a focus on enabling business processes with seamless integration to on premise, and providing the key services required to create mobile, social, and analytical applications.•Some of the applications offered in SAP Cloud are not built on SHC.•SAP has no plans to refactor existing applications that are not built on the above platform.•SAP has chosen to embrace industry standard web-interfaces, such as REST, in our portfolio of cloud applications, this in-turn enables us to utilize this platform new platform as the preferred platform to extend ALL non-SHC based applications.Another important benefit of the platform is the integration architecture, because SAP does not follow a “rip and replace” strategy. We give our customers choice and allow to adopt at own pace and following customers´own business proirities. This makes a robust integration foundation a must have to ensure process and data integrity.This applies to SAP´s cloud offering as well as On Premise integration. In addition the world is heterogenous and we use this technology to integrate with 3rd party cloud and NON-cloud solutions.
  • SAP’s cloud strategy focuses on four areas: Cloud Applications, Cloud Platform, Business Network, and Infrastructure & Lifecycle Management. This four-part strategy delivers the next generation in cloud computing to help customers unlock the new possibilities and benefits of the Cloud:Cloud Applications: We have over 30 applications and suites in the SAP cloud, which are designed to optimize your most critical assets— your people, customers, suppliers, and money. Each of our applications is built to empower people through beautiful and relevant experiences that are mobile, social and “glocal” – enabling global business processes that account for local requirements.  Because these applications are in the Cloud, they are fast to deploy, easy to adopt, and seamlessly updated with innovations. And, rather than forcing a “rip and replace” approach to the cloud, we’re focused on letting you adopt “your cloud, your way”. Whether you want a full Cloud suite or a selective Cloud strategy, our broad portfolio of applications and loosely coupled design approach enables you to move to the cloud in the way that best suits your business priorities. CLOUD APPLICATIONS KEY BENEFITS TO STRESSCloud meansvelocity – INNOVATION FAST at customer, FAST Onboarding, FAST Roll Out, FAST and HIGH Adoption (fast, intuitive, ease of use)Mobility first - instead of small mobile extensions, the way people work todayLess cost risk in uncertain times– pay per use, OPEX vs. CAPEX, consume your way, nearly NO cost of experimentsHigher standardization - Share Best Practice, less financial and resource risk; Adoption of cloud in commodity processesIncreased data quality  - based on higher LOB adoption – people will use moreFast innovation cycles – run always on latest release,get new capabilities every 90 daysCloud Platform: SAP HANA Cloud is a platform-as-a-service designed to help customers, ISV's and partners rapidly create innovative software applications to succeed in a world increasingly characterized by mobility and always-on social and collaborative business networks.  SAP HANA Cloud is based on SAP HANA, which means it is the only cloud platform that can help customers analyze data at the speed necessary to sense and respond to changes in their business networks.  SAP HANA Cloud is characterized by an open approach, a focus on enabling business processes with seamless integration to on premise, and providing the key services required to create mobile, social, and analytical applications.Business Network: The Ariba Business Network is the preferred network for buying, selling, and/or managing cash. Over 730,000 businesses, doing business in 186 countries around the world, are connected in the cloud through industry-leading technology, proven process expertise, and community-shared best practices. As customers look to extend and automate inter-company business processes, the Ariba Business Network gives companies the transparency and capabilities they need to execute as efficiently and cost-effectively as possible across their entire value chain; from finding and serving new customers to organizing and managing supply to optimizing cash flow. Infrastructure & Lifecycle Management: Intended specifically for customers who have invested significantly in on-premise SAP landscapes to run their mission critical applications, SAP Virtualization and Cloud Management solutions are designed to protect existing investments and minimize disruptions, while providing a staged journey into the cloud.  These solutions enable customers to unlock the direct cost savings and management efficiencies possible through virtualization and private clouds.  Additionally, customers will have the option to deploy complete, traditional on-premise, SAP test environments directly into public clouds, such as Amazon – providing speed and savings in updating SAP landscapes, while fully protecting production systems.For customers that want to deploy their internal HANA-based applications in the cloud, SAP and our partners offer a wide choice of hosting capabilities that provide highly secure environments with the advantage of cloud economics
  • Some examples of customers, who have reached fast ROI based on integration between SAP cloud and OnPremise.We call it a “side-by-side approach” and ensure sustainable architecture with data and processes in synch.
  • Key message: cloud is driven by Viral AdoptionFirst of all SAP provides a consumer-grade user experience. Simply put, customers are now experiencing a kind of people-centricity they had never experienced before. End-user oriented design thinking goes hand-in-hand with social capabilities, allowing for easy and effective collaboration in business. The end user design approach in mind is the paradigm shift we are performing for exponential adoption rates.We at SAP do see viral adoption as key to success. There are several aspects of viral adoption, we made it foundation and design principles: Every application in the SAP cloud will leverage a SMART Foundation:S=Social: to make the right people aware of things that matter, when they matter (relevant expertise, new content, recent updates/activities/notifications, new insights derived from analytics, etc); Imagine. This is not just to transfer communication from individual mailboxes to collaboration in contextM=Mobile: Every SAP cloud application extends to mobile devices – iPhone, iPad, Android, and more. In fact, we even design mobile user interfaces first before extending to browser UIs. We understand that immediate access leads to maximum business agility and much better adoption in business. Think of further trends like BYOD (Bring Your Own Device). The cloud´s central processing and thin client technology enables BYOD instantly. This ensure people are able to take action where and when they need to…anytime, anywhere. In fact, for many of our applications we’re now taking a “mobile first” approach, where we design new capabilities to first work on mobile devices (example: absence management in EC).A=Analytics-Driven: Powered by HANA in-memory computing and real-time analytics to deliver instant visibility and insight across your business; what might otherwise take weeks to understand, can now take minutes…R=Relevant: Designed for the ENTIRE workforce; we’re not looking at these as “Line of Business” applications designed for LOB power users…we’re designing these as Workforce applications that can (and should!) be used by everyone…this means that we’re putting things in a “business language” that people in a variety of roles can understand—managers, employees, line of business leaders, administrators, etc. Breaking down the “lines” in “lines of business” through experiences that are relevant to the entire workforce, empowering end users, etc.T=Toy Like: Intuitive, Fun, and easy to use…this is how applications are designed for the consumer world, and it’s how people expect them to work in the business world…
  • SecurityData securityWhere is my dataData portabilityCost and Reputation loss associated with security breachData privacyIT-SecurityBusiness continuity
  • The pieces need to fit together. In the center of our strategy we delibver 20+ Apps in the cloud as SaaS.Social is the new key in Enterprise productivity, therefore we deliver SAP Jam for internal collaboration to increase productivity. Jam is an corss layer which today applies for the cloud solutions and will continue to grow alos into our onPremsieBusienss Suite to ensure collaboration in context of business objects.This context also applies to the external supply chain. People need to talk and exchange information. Mail is not the preferred option anymore as it relies on indviduals. Information is not available to the collective who needs have that information. And email is not related to the contextual business object. Jam allows to connect to the whole supply chain members (customers/Suppliers).The cloud foundation is our HANA Cloud platform; aTfansformative Platform for Continuous InnovationSAP’s platform - SAP HANA Cloud, is designed to help customers, ISVs and Partners rapidly create innovative software applications at the pace required to succeed in a world increasingly characterized by mobility and always on, social, and collaborative business networks SAP HANA Cloud is differentiated by being the only cloud platform built on HANA, which means it is the only platform that can help customers rapidly, sense, analyze and respond at the speed required to changes in their business networks. SAP HANA Cloud is characterized by an open approach, a focus on enabling business processes with seamless integration to on premise, and providing the key services required to create mobile, social, and analytical applications.•Some of the applications offered in SAP Cloud are not built on SHC.•SAP has no plans to refactor existing applications that are not built on the above platform.•SAP has chosen to embrace industry standard web-interfaces, such as REST, in our portfolio of cloud applications, this in-turn enables us to utilize this platform new platform as the preferred platform to extend ALL non-SHC based applications.Another important benefit of the platform is the integration architecture, because SAP does not follow a “rip and replace” strategy. We give our customers choice and allow to adopt at own pace and following customers´own business proirities. This makes a robust integration foundation a must have to ensure process and data integrity.This applies to SAP´s cloud offering as well as On Premise integration. In addition the world is heterogenous and we use this technology to integrate with 3rd party cloud and NON-cloud solutions.

Cloud @ SAP-Forum -  Zell am See (AT) ~ Bert Schulze Cloud @ SAP-Forum - Zell am See (AT) ~ Bert Schulze Presentation Transcript

  • Dipl.-Wirt.-Ing. Bert Schulze, Senior Director Customer and Market Strategy,Cloud Business Unit, SAP AGSAP Forum, Zell am See, Mai 2013Hybride und endnutzerorientierte Cloudlösungen sind dasErfolgsmodell der Gegenwart
  • © 2013 SAP AG. All rights reserved. 2PublicDer Cloud-Markt wächst24m+SAP cloudNutzer6000+SAP cloudKunden20+cloudLösungen imPortfolio5000+Mitarbeiterim UmfeldCloud>€850mrevenuerun rate….und was macht SAP?70% erwarteneine Erhöhungder SaaSAusgaben85% glaubendas die Cloudihr Geschäfttransformiert70% aller CIO´splanen eineCloud 1ststrategy80% aller IT-Entscheidungenwerden primärvomFachbereichgetragen75% aller neuenIT Ausgabensind cloud oderhybridVeränderteErwartung derFachbereicheIn2JahrenHeuteGestern
  • © 2013 SAP AG. All rights reserved. 3PublicCloud SaaS wird getragen von drei globalen TrendsBusiness Dynamik Consumerization von IT IT EntscheidungenUnsichere und sich schnellverändernde Marktstrukturenfordern minimaleExperimentierkostenJoint Ventures, Fusionen,Verkäufe & Akquisitionen zurErschließung und Konsolidierungneuer Märkte erfordern eineganze neue Geschwindigkeit• Soziale und kollaborativeKomponenten• Anwendungen auf mobilenEndgeräten• Erwartungshaltung anBenutzeroberflächenhaben unsere Arbeitswelt undErwartungen an IT verändertFachbereichsentscheider sindstärker in IT Entscheidungeninvolviert als jemals zuvor.Die Erwartung an IT sindformuliert - SignifikanteVerbesserung der Produktivitätund BereitstellungentscheidungsrelevanterInformationen
  • © 2013 SAP AG. All rights reserved. 4PublicDie SAP Cloud Strategie ruht auf vier SäulenBusiness NetzwerkAribaNetzwerkCloud PlatformSAP HANA CloudPlatformInfrastruktur&LebenszyklusManagementVirtualization & CloudManagementCloud LösungenSAP eigeneLösungenPeople CustomersMoney SuppliersBusinessFachbereichslösungenSuiteLösungen Platform undIntegrationNetzwerk IT-Management
  • © 2013 SAP AG. All rights reserved. 6PublicWie passt die Architektur zusammen…People Customers Money Suppliers BusinessInterne Kollaboration: SAP JamKollaboration in der LieferketteExterne Kollaboration: SAP JamHandelskette ProzeßintegrationExterne Kollaboration: Ariba NetworkDrittlösungen CloudKundenAppsPartnerApps ISV AppsPlattform und IntegrationSAP und Drittlösungen OnPremise
  • © 2013 SAP AG. All rights reserved. 7PublicSAP bietet Wahlmöglichkeitencloud, on premise oder hybridz.B. Lead-to-Opportunity and Opportunity–to-Cashz.B. Source-to-Payz.B. Recruit-to-RetireKomplett on premiseKomplett cloudModerneUnternehmensArchitektur : onpremise und cloud
  • © 2013 SAP AG. All rights reserved. 8PublicSAP HANACloudIntegrationDrittlösungenIntegrationsPlattformSAPNW PIDirekteIntegrationOptionOptionOptionBevorzugteOptionSAP HANA Cloud Integration ServicesReal-TimeProcessIntegrationiFlows(PrepackagedIntegrations)Community undMarktplatzDatenIntegrationSAP Cloud LösungenSAPOn-PremiseDrittlösungenOn-PremiseCloud LösungenVon DrittanbieternSAP Cloud Integration Services
  • © 2013 SAP AG. All rights reserved. 9PublicKundenbeispiele mit hybriden Szenarien (OnPremise und Cloud)Schneller ROI durch den komplementären Einsatz integrierter cloud Lösungen Mehrere SAP und Drittsysteme waren anzubinden Eine zentrale SAP Customer OnDemand Instanz überalle Divisionen hinweg Integration zu Drittsystemen ist für Phase 2 geplantSAP CustomerOnDemandSAP ERP(Division 1)SAP ERP(Division 2)Legacy(Division 3)Legacy(Division 4) Das SAP HR system liefert die Mitarbeiterdaten Für gebuchte Reisen werden Reiseabrechnungenautomatisch vorab angelegt Abrechnungen werden direkt auf FI Konten verbucht Kreditkartenabrechnungen werden direkt eingespeist Automatisierter FreigabeprozeßSAP ERP(Finance)HRSAP TravelOnDemandSAP ERP Eine enorme Verbesserung für die Vertriebsteams Echtzeitsynchronisation mit dem SAP Erp-System(hier: Kundendaten und Materialstämme) SAP NetWeaver Business Warehouse (BW) Reportsfür Vertriebsvorgänge, Rechnungen und offeneBestellungen werden in der Cloud LösungenangezeigtSAP CustomerOnDemandSAP NetWeaverBW
  • © 2013 SAP AG. All rights reserved. 10Public(Cloud-)Lösungen werden von den Fachbereichenangenommen, wenn …Relevant für MICHBenutzerfreundlich Schnell Mobil
  • © 2013 SAP AG. All rights reserved. 11PublicSecurity bleibt ein wichtiges Thema in der cloud
  • © 2013 SAP AG. All rights reserved. 12PublicZusammenfassungPeople Customers Money Suppliers BusinessInterne Kollaboration: SAP JamIntregrationsszenarienals Bestandteil derLösungskonzepteExterne Kollaboration: SAP JamFokussierung aufFachbereichslösungenund eine Suite in derCloud. Kundenadaptieren nacheigenen Prioritäten Externe Kollaboration: Ariba NetworkVirtualisierung undIaaS-Technologie um“Private cloud” zuunterstützenKundenAppsPartnerApps ISV AppsPlattform und IntegrationMit der SAP HANACloud eine Cloud-Plattform mit zentralenServices
  • © 2013 SAP AG. All rights reserved. 13PublicVielen Dank!Zeit für Ihre Fragen…Bert O. SchulzeCloud StrategySAP AG@BeSchulzewww.sap.com/cloud