SAP Cloud Overview @ Industry Analyst Bootcamp July 2012
 

SAP Cloud Overview @ Industry Analyst Bootcamp July 2012

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Presentation on SAP´s Cloud Strategy by Sven Denecken at the 3rd Industry Analyst Bootcamp in Newtown Square, July 2012

Presentation on SAP´s Cloud Strategy by Sven Denecken at the 3rd Industry Analyst Bootcamp in Newtown Square, July 2012

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SAP Cloud Overview @ Industry Analyst Bootcamp July 2012 SAP Cloud Overview @ Industry Analyst Bootcamp July 2012 Presentation Transcript

  • SAP Industry Analyst Base Camp 2012CloudSven Denecken – VP Cloud Strategy and Head of Co-Innovation @SDeneckenJuly 11, 2012 INTE RNA L
  • Cloud – not only hype, but reality 59% of large enterprises Further growth expected: 79% of the respondents indicate that Cloud 21% of the remaining consider Cloud Computing to solutions are already respondents say that their be important for the used in their companies* companies plan to use business success of their Cloud solutions in the companies. future Source: TNS Infratest Online Survey Q1 2012 on behalf of SAP with 601 respondents of large enterprises from US, UK, Germany and Brazil„61% see mobile devices significantly improve value andusefulness of Social Cloud solutions” „65% agree, that the most important long-term benefits of Cloud are greater business flexibility and agility vs. cost savings” „46% agree to the statement, that embedding “social” capabilities into important business workflows is critical to their company’s success” Source: Saugatuck Technology, 2012 Cloud Business Solution Survey, Global, N-228 (Feb 2012)
  • What is the essence of Cloud? VELOCITY
  • Meeting the CloudSAP will deliver the next generation Cloud§ Consumer-like user experience with “mobile first” development approach§ Rapid innovation cycles and customer co-innovation to support greater businessflexibility and agility§ Social collaboration as an embedded , integral part of our product designAdditionally§ Real-time data and content, B2B exchanges, and analytics§ Open integration for heterogeneous IT environments, in addition to native point-to-pointintegration with SAP solutions§ Harmonized user experience, data models and processes across solutions without losingflexibility and speed©  2012 SAP AG. All rights reserved. 4
  • Cloud Computing – big market potential20% of companies expect 50% or more of their IT budget to be spent for cloud software solutions within thenext 36 monthsExpectation: What % of the IT budget in the company will be spent for Cloud software solutions within the next 36months? > 75% 50% - 75% 25% - 50% 10% - 25% <10% Don’t know 20% expect to spend 50% or more on Cloud software solutions Source: TNS Infratest Online Survey Q1 2012 on behalf of SAP with 601 respondents of large enterprises from US, UK, Germany and Brazil
  • The market expects flexible routes to the Cloud There is no single way of adopting the Cloud, but the way seems to lead via Hybrid Clouds (currently lowest share of users, but highest potential) Cloud Type Usage Public Cloud* Already in use Plan to use < 12 months Don’t plan but consider Private Cloud* Don’t consider at all Don’t know Hybrid Cloud* Potential: 62% Source: TNS Infratest Online Survey Q1 2012 on behalf of SAP with 601 respondents of large enterprises from US, UK, Germany and Brazil
  • After the storm – the shift to the Cloud accelerates Saugatuck Technology: “Through 2016, Hybrid-Cloud becomes the enterprise platform of choice – a transitional platform, however, en route to a future dominated by public and private clouds.” “By 2016, 75 percent or more of NEW enterprise IT spend will be Cloud-based or Hybrid.” Source: Saugatuck Technology, 2012 Cloud Business Solution Survey, Global, N-228 (Feb 2012)©  2012 SAP AG. All rights reserved. 7
  • Adjusting the Cloud StrategyCIOs need to build their cloud strategy based on business agility and innovation.While cost considerations remain to be an important element of any cloud business plan, CIOs need tobuild their strategy around existing assets and complement these assets with new, innovative businessfunctions from cloud service providers that can be quickly implemented to increase business agility.CIOs should discuss collaborative cloud opportunities with their peers.Together with their business partners, CIOs should identify B2B processes that could benefit fromcloud collaboration services and build an ecosystem of industry and IT partners that are able to buildand operate such a collaborative business platform.Source: Forrester Research, The Changing Cloud Agenda, Holger Kisker, Ph.d., April 24, 2012©  2012 SAP AG. All rights reserved. 8
  • After the storm – the shift to the Cloud accelerates A cornerstone of SAP’s cloud strategy is to enable our customers to adopt the cloud in an incremental, hybrid solution model § Protect and leverage existing investments § Support change without disruption § Provide customers with the best of both worlds We are focused on delivering four high-value Line of Business solutions (and cloud suites) § All solutions can be consumed at a company’s pace – “Loosely Coupled” § All solutions connect and integrate through open, Cloud-based integration for SAP and 3rd party Cloud solutions as well as existing on premise systems § All solutions can be tailored to customer’s needs, with industry-specific capabilities to be added via extension frameworks without losing the virtues of the Cloud § Provisioning of out-of-the box, extensible content and tools to simplify and accelerate Cloud integration § Fully enabled ecosystem to support our customers in their adoption of the Cloud § We will continue to deliver full suites in the cloud©  2012 SAP AG. All rights reserved. 9
  • SAP Innovating With Speed mobile applications cloud database & technology analytics
  • The SAP product strategy embraces the Cloud Cloud 24 Industries 11 Lines of Business Mobile Analytics Go to Market Applications Database and Technology Powered by SAP HANA©  2012 SAP AG. All rights reserved. 11
  • SAP is strongly focused on Cloud Computing SAP Cloud Solutions Choose from a leading portfolio of cloud-based solutions designed to work the way people do: collaborative, mobile and insightful. Built with one consistent Cloud architecture, social and 24 Industries 11 Lines of Business scalable – leveraging Mobile the full power of SAP HANA Analytics Go to Market Applications Database and Technology Powered by SAP HANA©  2012 SAP AG. All rights reserved. 12
  • The SAP Cloud helps our customers to run better, faster Designed Increased context aware the way people work decision making More fluid Greater team collaboration SAP Cloud business agility Benefits New Access to cloud economics partner innovations More closely Speed up align IT with business needs customer development©  2012 SAP AG. All rights reserved. 13
  • SAP’s cloud strategy - where do we play today? Software as a Service focus cloud Platform as a Service areas Infrastructure as a Service enabling virtualization on premise for the cloud hosted on premise P Active participation No participation P Partner
  • Transition – Enabling Customers to move theirSAP On-Premise Solutions into the CloudThat means SAP supports customersthe way they want to run their business public cloud virtual servers private cloudphysical servers physical servers
  • SAP Cloud Focus Areas $€¥Customers People Money Suppliers Loosely Coupled, End-to-End Integration Open Cloud Platform, Social, Mobile, Big Data
  • SAP’s focus in the Cloud – Design Principles People Open Centric Integration Customers People Money On-Premise SAP & Ecosystem Apps Suppliers Open Cloud Platform, Social, Mobile, Big Data©  2012 SAP AG. All rights reserved. 17
  • The SAP Cloud Difference 1.  Our solutions are “loosely coupled” - they can be consumed as you require, at your own speed - to meet your specific business needs Suppliers Customers Financials People©  2012 SAP AG. All rights reserved. 18
  • SAP’s Strategic Cloud Themes – Key Value   Embracing social as   Aligning everyone with primary channel to the company objectives engage with customers   Empowering people to   Shiftingfocus from take charge of their sales efficiency to sales career effectiveness   Making financial impact   Tapping into networks transparent for any of suppliers to increase business decision efficiency, reach & access   Providingbusiness context for any financial   Leveraging real-time decision insight from global networks Open Cloud Platform, Social, Mobile, Big Data©  2012 SAP AG. All rights reserved. 19
  • “Social” baked in Ÿ  Cohesive:Connect people, process, analytics, and content Ÿ  Results-driven: Improve business execution and accelerate performance Ÿ  Secure and Hybrid: Across cloud and on-premise Total JAM Users (in Millions) Integration . Q3’11 Q4’11 Q1’12 Current
  • CUSTOMER RELATIONSHIP IN THE CLOUD Sales OnDemand§  Full CRM – Sales, Service and Marketing§  Driving sales effectiveness, team- based collaborative selling§  Integration with ERP and CRM On Premise§  Analyze and manage customer sentiments through social media Social Customer like Facebook and Twitter Engagement OnDemand©  2012 SAP AG. All rights reserved. 21
  • # 1 in PEOPLE MANAGEMENT IN THE CLOUD BizX Insights Goals Performance Workforce Recruiting Compensation Learning Succession Jam Analytics Planning Employee Central©  2012 SAP AG. All rights reserved. 22
  • $€¥ FINANCIALS – INTEGRAL PART OF THE CLOUD§  Built by SAP R/3 domain experts Project Management§  Hundreds of live customers worldwide§  PS880 Financial Certificate issued by: Order to Procure Cash to Pay Core Finance©  2012 SAP AG. All rights reserved. 23
  • $€¥ FINANCIALS – INTEGRAL PART OF THE CLOUD§  Built by SAP R/3 domain experts Employee Central§  Hundreds of live customers worldwide§  PS880 Financial Certificate issued by: Sales Financials Sourcing OnDemand OnDemand OnDemand Travel OnDemand©  2012 SAP AG. All rights reserved. 24
  • Procurement and BUSINESS Network In the Cloud Headquarters Plants Regional Offices Regional Partner Headquarters Distributors Supplier Distribution§  Extend your business: Business Centers Joint Ventures Subsidiary partners join the network once, Manufacturing Site transact and collaborate Sales Office Regional Headquarters§  Easy to use: Intuitive, complete sourcing, contract and supplier management§  Insightful: Predictive supplier performance management to mitigate risk©  2012 SAP AG. All rights reserved. 25
  • The SAP Cloud Difference 2.  Our solutions offer consumer-grade user experience and are people centric©  2012 SAP AG. All rights reserved. 26
  • Demo
  • The SAP Cloud Difference 3.  All SAP cloud solutions will leverage and extend your existing on premise investments, with a focus on end to end process management Money People Customers Suppliers One Cloud Platform, Social, Mobile, Big Data On Premise Investments©  2012 SAP AG. All rights reserved. 28
  • SAP Cloud Openess Use your own in-house developers Custom App Partner App SAP Extension SAP NetWeaver Cloud (PaaS) 3rd Party PaaS $€¥ Customers People Money Suppliers SAP NetWeaver Cloud Integration 3rd Party 3rd Party Integration Platforms Clouds Your Business On Premise
  • Deploy with CONFIDENCEEnd-to-end BS10012 SOC2 Privacy True Multi- Privacy Standard used Trust Criteria Security internationally Tenant SaaS High 4availability, releases disaster per year recovery
  • SUMMARY - OUR CLOUD STRATEGY   Focus on solutions that help customers manage their most important assets: customers, people, money, and suppliers   Design and deliver solutions as a loosely coupled Suite Customers can adopt at their own pace and their own way When used together these solutions offer the value proposition of a suite   Offer standard integration with SAP Business Suite (on-premise) to support customers’ hybrid landscapes   Offer unified and open platform for our customers and partners to create and run new apps in the cloud (and/or extend SAP cloud solutions)   Continue to offer fully integrated suites for mid-market customers and subsidiaries of large enterprise (BYD) and small customers (B1 OnDemand)©  2012 SAP AG. All rights reserved. 31
  • Thank You!Contact information:Sven DeneckenVice PresidentCloud Strategy and Head of Co-Innovation, SAP AG @SDenecken
  • © 2012 SAP AG. All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any purpose without the express Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps, Google Mobile Ads,permission of SAP AG. The information contained herein may be changed without prior notice. Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik and Android are trademarks or registered trademarks of Google Inc.Some software products marketed by SAP AG and its distributors contain proprietary software components ofother software vendors. INTERMEC is a registered trademark of Intermec Technologies Corporation.Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are registered trademarks of Wi-Fi is a registered trademark of Wi-Fi Alliance.Microsoft Corporation. Bluetooth is a registered trademark of Bluetooth SIG Inc.IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System Motorola is a registered trademark of Motorola Trademark Holdings LLC.z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power Architecture, Power Systems, POWER7,POWER6+, POWER6, POWER, PowerHA, pureScale, PowerPC, BladeCenter, System Storage, Storwize, Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH.XIV, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere, Tivoli,Informix, and Smarter Planet are trademarks or registered trademarks of IBM Corporation. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, SAP HANA, and other SAP products and services mentioned herein as well as their respective logos areLinux is the registered trademark of Linus Torvalds in the United States and other countries. trademarks or registered trademarks of SAP AG in Germany and other countries.Adobe, the Adobe logo, Acrobat, PostScript, and Reader are trademarks or registered trademarks of Adobe Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, WebSystems Incorporated in the United States and other countries. Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business ObjectsOracle and Java are registered trademarks of Oracle and its affiliates. is an SAP company.UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and servicesCitrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase Inc.registered trademarks of Citrix Systems Inc. Sybase is an SAP company.HTML, XML, XHTML, and W3C are trademarks or registered trademarks of W3C®, World Wide Web Crossgate, m@gic EDDY, B2B 360°, and B2B 360° Services are registered trademarks of Crossgate AGConsortium, Massachusetts Institute of Technology. in Germany and other countries. Crossgate is an SAP company.Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C, Retina, Safari, Siri, All other product and service names mentioned are the trademarks of their respective companies. Dataand Xcode are trademarks or registered trademarks of Apple Inc. contained in this document serves informational purposes only. National product specifications may vary.IOS is a registered trademark of Cisco Systems Inc. The information in this document is proprietary to SAP. No part of this document may be reproduced, copied, or transmitted in any form or for any purpose without the express prior written permission of SAP AG.RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry Torch, BlackBerryStorm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry App World are trademarks or registeredtrademarks of Research in Motion Limited.
  • Appendix
  • Security concerns as a main reason against Cloud ComputingSecurity and “simply no need” are the show stoppersSecurity concerns are key – beside data security, also regulatory compliance / legal questions and risk ofloosing control also refer to the ‘security’ aspect. Doubts regarding maturity of Cloud Computing and longterm relevance (availability) only play a minor roleReasons for the companies’ decision against Cloud Solutions Insufficient data security No need (existing solutions meet the needs) Regulatory compliance / legal questions Risk of loss of control Source: TNS Infratest Online Survey Q1 2012 on behalf of SAP with 601 respondents of large enterprises from US, UK, Germany and Brazil
  • Reasons for selecting SAP as Cloud vendor SAP’s trustworthiness and the general product quality motivate the customers the most to decide for SAP as Cloud vendor Main reasons for choosing SAP as Cloud vendor IT LoB User 26%   16%   Trustworthy company   23%   18%   11%   29%   Base 21%   21%   High quality products in general   32%   16%   13%   20%   too 11%   20%   low Significantly Established market leader   13%   13%   22%   12%   16%   13%   above overall Superior technology / functionality   13%   24%   7%   16%   16%   12%   Good pricing   18%   11%   15%   13%   16%   13%   Good support   18%   16%   15%   10%   11%   11%   Higher Cloud competence than other vendors   7%   5%   13%   16%   9%   14%   Strong business partner network   8%   11%   22%   8%   9%   11%   Fast implementation   13%   13%   0%   13%   14%   6%   Easy implementation   12%   13%   20%   4%   8%   14%   Consistent system landscape (already SAP client)   12%   3%   15%   10%   11%   10%   Superior user experience   3%   16%   9%   12%   6%   11%   Most familiar with SAPs Cloud Solutions   5%   13%   7%   9%   9%   8%   Would always choose SAP   10%   5%   7%   9%   Source: TNS Infratest Online Survey Q1 2012 on behalf of SAP with 601 respondents of large enterprises from US, UK, Germany and Brazil
  • Top benefits companies see in Cloud Computing are changing over timeSource: Forrester Research, The Changing Cloud Agenda, Holger Kisker, Ph.d., April 24, 2012©  2012 SAP AG. All rights reserved. 37
  • Cloud deployments increasingly focus on business process innovationForrester identifies the following trends, valid for companies in more mature and industrialized ITmarkets in North America and Europe: 1.  Companies improve the core business processes with new SaaS functionality 2.  Companies are using cloud services for new, innovative technologies 3.  Companies subscribe to Cloud services to improve business user satisfactionSource: Forrester Research, The Changing Cloud Agenda, Holger Kisker, Ph.d., April 24, 2012©  2012 SAP AG. All rights reserved. 38