Turning Customer and Consumer Data into Actionable Insight Infographic

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http://spr.ly/AA_CP - Big Data is a hot topic. And with the rise of innovative analytics solutions, consumer products organizations can finally make real what was once too visionary or too costly to achieve. So what's keeping consumer products organizations from taking demand-driven insight to a bold new level?

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Turning Customer and Consumer Data into Actionable Insight Infographic

  1. 1. Turning Customer and Consumer Data into Actionable Insight Big Data is a hot topic. And with the rise of innovative analytics solutions, consumer products organizations can finally make real what was once too visionary or too costly to achieve. They can answer questions like “What’s our data telling us about customers and consumers?” or “Which campaigns are gaining the most traction?” So what's keeping consumer products organizations from taking demand-driven insight to a bold new level? Most consumer products organizations lack data standardization. 60% With data from multiple sources – chances are that each system’s data is not defined the same way or not measuring the same thing. of consumer products organizations believe that integrating demand signals from different sources is a major issue.1 But only Only37% 67% 25% of consumer products organizations have a business intelligence system that supports historic, current, and predictive analysis.2 Given the huge volumes of data that consumer products organizations accumulate every day, not putting that data to work is no longer an option.5 Consumer products organizations that are using information to identify strategic and competitive advantages enjoy an average higher availability of real-time and predictive insights into business processes.7 50% of consumer products organizations who plan to execute a Big Data project in the future plan to do so within the next two years.9 We are constantly refreshing our local, regional, and global perspective to get a holistic view of the enterprise on trade spend, effective utilization, and finished goods. And with the help of business intelligence solutions from SAP, we are truly a global company that thinks and acts globally. Ed Toben, Former Global CIO, Colgate-Palmoliveexpect to increase budgets for demand-signal management processes in the coming year (such as data harmonization, storage, and quality management).10 higher business intelligence utilization occurs when consumer products organizations have systems that support historic, current, and predictive analysis.6 84%of consumer products organizations are aware of Big Data as a concept.3 5%are sharing and analyzing internal and external quantitative data with unstructured qualitative data throughout the enterprise.4 Even with the buzz regarding Big Data and analytics, organizations are still not taking advantage of their huge data volumes. Only 1 in 4consumer products organizations are turning that data into competitive advantage. However, consumer products organizations that have a robust analytics platform tend to use it. Real-time analysis is a key differentiator. The time to act is now. Organizations often overlook the wide variability in their data and what it really takes to transform it into actionable insight. 0 0 0 a a 1 64% “ ” Turn your vision into action with SAP solutions and technology to: Discover new sources of customer and consumer insight, including social media Improve ROI on trade spend with targeted, granular campaigns and promotions Transform volumes of structured and unstructured data into actionable insight Incorporate real-time demand planning across sales, supply chain, and production teams Empower mobile business users with the latest business intelligence tools and data Find out more at www.sap.com/analytics-cp. Sources 1. Consumer Goods Technology (CGT),“Demand Signal Data Management,”April 2013. 2. SAP Performance Benchmarking. 3. “State of the Industry Research Series: Big Data in Consumer Goods,” Edgell Knowledge Network, 2012. 4. Consumer Goods Technology (CGT),“Demand Signal Data Management,”April 2013. 5. SAP Performance Benchmarking. 6. Ibid. 7. Ibid. 8. “State of the Industry Research Series: Big Data in Consumer Goods,” Edgell Knowledge Network, 2012. 9. Ibid. 10. Consumer Goods Technology (CGT),“Demand Signal Data Management,”April 2013. 16% A growing number are recognizing the big potential of Big Data. have executed a Big Data project. 24%are currently implementing one. 28%have a Big Data strategy in place.8 Consumer products organizations are now waking up to the challenge. © 2013 SAP AG. All rights reserved. The Best-Run Businesses Run SAP™

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