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More Personalized Banking Through Big Data and Analytics

by on Nov 12, 2013

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http://spr.ly/AA_banking - Commonwealth Bank of Australia (CBA) knows a lot about its customers. That is partly because it has a huge footprint in the country—it processes nine million transactions ...

http://spr.ly/AA_banking - Commonwealth Bank of Australia (CBA) knows a lot about its customers. That is partly because it has a huge footprint in the country—it processes nine million transactions per day, handles 40 percent of the card transactions in Australia and maintains 12 million account profiles. With new data sources and tools, Commonwealth Bank of Australia is providing more personalized service to customers and building loyalty within the community.
-Bloomberg Businessweek Research

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More Personalized Banking Through Big Data and Analytics More Personalized Banking Through Big Data and Analytics Document Transcript