http://spr.ly/predict-and-me - Uncover new business advantages with predictive analytics. Learn best practices to accelerate business growth and maximize your operations.

1. UNCOVERING
NEW BUSINESS
ADVANTAGES
WITH PREDICTIVE
ANALYTICS
Overview of top initiatives, challenges,
and lessons learned from users

2. MAKE THE
MOST OUT OF
YOUR DATA
Better anticipate change, act quickly, and outperform the
competition – all businesses want to accomplish these critical goals,
but few have the data insights they need to drive real-time results.
Predictive analytics solutions have evolved to empower the entire
organization with actionable insights. In fact, businesses can identify
the critical insights for maximized operational efficiency and returns
faster and more cost-effectively than ever before.
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3. THE EVOLUTION
OF PREDICTIVE
ANALYTICS
Did you know that the average smartphone in 2012 had more
computing power than Apollo 11 did when it went to the moon
in 1969?1
It’s hard to keep up with all the technological
advancements and new players, so you might be surprised
by the state of predictive analytics today.
What’s driving predictive analytics mainstream:
• Power increase: The modern business user needs the computer
to crunch a lot more, because so much more data exists. The
price per CPU has drastically dropped, which makes predictive
analytics much more practical from a cost perspective.
• Data age: Nearly 73% of businesses surveyed are using
predictive analytics for a Big Data initiative. Data is now seen as
the top strategic asset for improving company performance.2
1
TDWI, “Predictive Analytics for Business Advantage,” 2014
2
Ibid
3

4. MATURITY
OF TODAY’S
PREDICTIVE
PROGRAMS
Predictive analytics has been around for quite some time, but many
organizations are struggling to make the most of the solution on
an organization-wide scale. More than technology and processes,
ensuring the organizational culture can embrace this change is
critical for adoption.
The state of predictive analytics reported by surveyed businesses:3
3
TDWI, “Predictive Analytics for Business Advantage,” 2014
Where would your organization’s initiatives fall in this list?
20%
Experimental/
proof-of-concept
phase
34%
Active users of
predictive analytics
14%
Focused on
business intelligence,
not predictive
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5. TOP INITIATIVES FOR
PREDICTIVE ANALYSIS
Businesses are expecting to leverage predictive analytics across the enterprise to assist in a variety of strategic functions,
from customer management to operational optimization to risk management.
See where businesses ranked their current predictive analytics initiatives on a 5-point scale of importance
(with 1 being extremely unimportant and 5 being extremely important):4
4
TDWI “Predictive Analytics for Business Advantage,” 2014
Predict trends
Understand customers
Improve business performance
Drive strategic decision making
Predict behavior
Drive operational efficiency
Provide targeted products and services
Identify new business opportunities
Improve productivity
Identify risks
Faster response to business change
Competitive differentiator
Reduce fraud
3.95
3.93
3.89
3.85
3.85
3.78
3.74
3.73
3.62
3.61
3.5
3.48
3.14
1 2 3 4 5
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6. PLAYING THE
BIG DATA GAME
Technology should never hold back your business. The main advantage
of predictive analytics solutions is their ability to integrate various
types of data from various locations. You’ll see that organizations
are taking full advantage of diverse data capabilities.
Types of data businesses are using today:5
Only 21% of businesses are using
social media text data,6
which could
be a critical advantage for businesses
wanting to act and react in real time.
5
TDWI, “Predictive Analytics for Business Advantage,” 2014
6
Ibid
98%
Structured data
(from tables,
records)
77%
Demographic
data
65%
Time series
data
37%
Web log
data
35%
Geospatial
data
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7. Business
Users Benefit
the Most
The latest predictive technology is enabling people with the most
intimate knowledge of the business to be the beneficiaries of their
own curiosity. Gone are the days of predictive analysis being driven
by mathematicians and statisticians. Instead, business leaders and
critical thinkers will harness newfound power to give their businesses
the competitive edge.
Predictive analytics solutions that provide visual dashboards and
wizard assistance for pattern identification open the door for the
entire organization to get involved and draw insights from data.
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8. Discover
What Valuable
Secrets Lie
Hidden in
Your Data
Without the power of predictive analytics, Big Data is just noise.
Use today’s advanced predictive technology to discover untapped
opportunities before your competition does.
Read the TDWI best-practices report, “Predictive Analytics for
Business Advantages,” for the latest predictive analytics data
models and strategies that are accelerating business growth
and maximizing operations.
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