Innovations in Business Intelligence

Innovations inBusiness IntelligenceAdam BinnieGM & GVP Business Intelligence

“It’s all about the data this year and _______ has that. When a competition Obamais as close as this one promises to be, any small advantage could absolutelymake the difference,” says Andrew Rasiej, a technology strategist. “Moreand more accurate data means more insight, more money, more messagedistribution, and more ______.” votes

Analytics is about people I need the latest I need to collaborate business with my partners information on my and suppliers. mobile device I need to be more Executives responsive to Channel future business trends. Operations I need to put I need to know the together a quick impact of the latest data view for my campaign on our management team. brand via social media? Marketing Analyst©2011 SAP AG. All rights reserved. 5

Analytics is about people I need the latest I need to collaborate business with my partners information on my Employees needingand suppliers. ANALYTICS mobile device I need to be more Executives 2014 responsive to future business trends. Channel 50% Operations 2020 75% I need to put I need to know the together a quick impact of the latest data view for my campaign on our management team. brand via social media? Marketing Analyst Gartner Inc.©2011 SAP AG. All rights reserved. 6

SAP Driving Innovation: BIG DATA Mobility “Data In” “Info Out” Business Business Process Analytics Sybase ASE DB2 BW Data Mart OLAP Oracle SAP HANA Teradata Data Mart Unstructured Operational Data Stores Warehouses Data Marts Analytical Stores Data©2011 SAP AG. All rights reserved. 11

75% BIG USER PROLIFERATIONEmployeesX2 / Sybase ASE DB2 BW SAP HANA Data Mart OL AP BIG DATA EXPLOSION Oracle Teradata Data Mart18 Months Unstructured Operational Data Stores Warehouses Data Marts Analytical Stores Data

75% BIG USER PROLIFERATIONEmployees INFORMINTELLIGENTDATA ALIGN ADAPTX2 / Sybase ASE DB2 BW SAP HANA Data Mart OL AP BIG DATA EXPLOSION Oracle Teradata Data Mart18 Months Unstructured Operational Data Stores Warehouses Data Marts Analytical Stores Data

Big Data → Intelligent Data → Everyone• Analytics NA Missions Statement• 4 Market Trends• How they Drive Revenue• GTM by Industry• Executing in NA• Building for the Future ©2011 SAP AG. All rights reserved. 14

Analytics Provide Proven Return on Investment “Organizations earn an average of $10.66 for every dollar spent on deployments of >1000% analytics.” “With such high returns, management teams should consider these technologies to be one of the most attractive investment opportunities available to the CFO”Source: Nucleus Research, “Analytics pays back $10.66 for every dollar spent”, December 2011©2011 SAP AG. All rights reserved. 15

75% BIG USER PROLIFERATIONEmployees INFORMINTELLIGENT $10.66DATA ALIGN Return ADAPTX2 / Sybase ASE DB2 BW SAP HANA Data Mart OL AP BIG DATA EXPLOSION Oracle Teradata Data Mart18 Months Unstructured Operational Data Stores Warehouses Data Marts Analytical Stores Data

SAP BusinessObjects Business IntelligenceStrategic FocusBI Core Creative Mobile Extreme Social Core for For IT and First experience Big data Capture the innovation Department for BI Real-time decision Complete BI Fast time-to- Content to point Predictive Opinion and Suite value of impact Facts Continued Connected to Expand to Leverage the Leadership the Enterprise untapped users network Innovation without Disruption©2011 SAP AG. All rights reserved. 18

SAP BusinessObjects Business IntelligenceStrategic FocusBI Core Creative BI Mobile BI Extreme Analytics Social Core for For IT and First experience Big data Capture the innovation Department for BI Real-time decision Complete BI Fast time-to- Content to point Predictive Opinion and Suite value of impact Facts Continued Connected to Expand to Leverage the Leadership the Enterprise untapped users network©2011 SAP AG. All rights reserved. 19

Business Intelligence 4.0 Analysis Dashboards Predictive Reports Explorer Analysts Administrators nd-Users Common query design experience New abstraction layer for multi- across all data sources dimensional data sourcesodern styling and unified look and New BI Workspace for combining New information design tool forfeel all information and analytics native multi-source support over all sourcesefined interactivity with sharedcharting, alerting, and searchoptions

BI 4.0 Feature Pack 3 Is Here SUB POINT SAP APPLICATION MOBILE INTEGRATION BI 4.0 Feature Pack 3 BIG DATA Methods and Templates Ad-hoc Teams SOCIAL Structure to Teamwork RICHER INSIGHT©2011 SAP AG. All rights reserved. 21

The Explorer Story Continues PoleStar is born On the iPad Simplicity and speed of “On-the-fly" and search with the power and regardless of where trust of BI you are May 2007 2009 2010 2012 Explorer Accelerated SAP Massive amounts of data at Visual the speed of thought… Intelligence©2011 SAP AG. All rights reserved. 23

Vision for SAP Visual Intelligence and Explorer: Desktop,Mobile, CloudExplore and Explorer Explorer Share MobileManipulate Visual and Intelligence Visualize HANA BW UNX SQL©2011 SAP AG. All rights reserved. 24

SAP Predictive Analytics- Investments across the portfolio Industry / LOB Applications HPA Customer Analytics, HPA Instant Compliance, Unified Demand Forecast for BI clients Retail, Smart Meter Analytics, Operational Risk Management, Energy & Environmental Resource Management, Life Sciences, Manufacturing, Project Bingo, Project AHEAD… SAP BusinessObjects Predictive Analysis HANA - Predictive HANA & IQ – Visual „BI‟ SAF / Analysis Library R Integration Numerics algorithms Khimetrics IMSL HANA, IQ, BW, Universes, RDBMS, XLS…©2011 SAP AG. All rights reserved. 30

75% BIG USER PROLIFERATIONEmployees INFORMINTELLIGENT $10.66DATA ALIGN Return ADAPTX2 / Sybase ASE DB2 BW SAP HANA Data Mart OL AP BIG DATA EXPLOSION Oracle Teradata Data Mart18 Months Unstructured Operational Data Stores Warehouses Data Marts Analytical Stores Data

Innovations in Business Intelligence

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