Five Business Functions Expect to Reap the Biggest Benefit from Big Data at Consumer Products Companies Infographic

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http://spr.ly/SAP_360_Customer - In a world grown accustomed to moving at Internet speed, consumer products (CP) companies must be particularly swift and nimble. Consumer tastes shift with the wind, and the pressure to be first with innovative products or services is relentless. Analytics drives the future at CP companies.

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Five Business Functions Expect to Reap the Biggest Benefit from Big Data at Consumer Products Companies Infographic

  1. 1. Big Data Gold Five business functions expect to reap the biggest benefit from big data: (respondents ranked the potential benefit on a scale of 1-5, with 5 being highest) 1 Identifying prospective high-value customers 4.05 2 Monitoring product quality 4.02 3 Monitoring product shipments 4.00 4 Identifying customer needs 3.95 5 Identifying flight risk customers 3.94 # # # # # 4.00 3.95 3.94 EXIT Base: 643 companies from 12 industries in nine countries Source: “The Emerging Big Returns From Big Data,” Tata Consultancy Services, 2013 For more information and to read the full report, “Analytics Drives the Future at Consumer Products Companies,” visit www.sap.com/360customer

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