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Customer Analytics Infographic (Simplified Chinese)
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Customer Analytics Infographic (Simplified Chinese)

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http://spr.ly/SAP_Analytics - The constant growth of information on numerous products and services empower customers with crucial intelligence that influences their purchase decisions. Achieving …

http://spr.ly/SAP_Analytics - The constant growth of information on numerous products and services empower customers with crucial intelligence that influences their purchase decisions. Achieving success in keeping in-tune with customers’ rapidly changing needs requires businesses to streamline their customer data management activities to personalize each customer interaction.

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  • 1. 识别高价值顾客,并向他们发送定向营销信息优化产品组合,并根据顾客的历次和近期行为提供额外服务在使用客户资料时未遵循最佳实践,因此无法按相关方式与客户互动。成功管理买方旅程的最佳步骤对于现如今的公司来说,取悦客户并非易事。大量产品和服务信息的不断增多使客户可获得诸多重要信息,从而左右着他们的购买决定。要想成功满足客户不断变化的需求,公司必须精简自身的客户数据管理活动,为每一次客户互动量身定制相关事宜。用来积极管理买方旅程的活动,就好比在汹涌的河里领航。能否成功在这条河里完成航行需要公司对买方旅程的每一阶段作出正确决定,协调他们的活动、共享信息,协同合作,以求开发长期客户。公司可使用以下不同重要因素来成功进行客户资料收集:61%的“同类最佳”公司57%的“同类最佳”公司61%的“同类最佳”公司客户资料采集将内部数据同外部数据整合跟踪、测量和报告社会媒体平台将与客户/潜在客户相关的内部数据与外部数据(如网络上、社交媒体上的数据)整合,形成一个更全面的客户互动视角识别社会媒体平台中最具影响力的客户跟踪、测量和报告每一份数位内容对驱动客户行为产生的影响当今企业的最大挑战48% 32%日益激烈的竞争瞬息万变的客户期望利用客户分析学最佳实践来管理/引导买方旅程客户挽留“同类最佳”的公司比其他公司高出 158%客户满意度“同类最佳”的公司比其他公司高出 16.4 倍每位客户的平均利润率“同类最佳”的公司比其他公司高出 8.14 倍营销投资回报率“同类最佳”的公司比其他公司高出 844%我们了解我们的客户!360 度全方位了解客户:将客户资料完全整合至整个企业系统(如,ERP、CRM)52%按角色报告客户参与度业绩结果73%的“同类最佳”公司70%的“同类最佳”公司48%其他所有行业: 55%其他所有行业: 31%

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