Join the New Decision Revolution

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Companies face make-or-break decisions daily – about which products to launch, how to meet regulatory requirements, when to schedule projects, and so on. You have vast amounts of data to base......

Companies face make-or-break decisions daily – about which products to launch, how to meet regulatory requirements, when to schedule projects, and so on. You have vast amounts of data to base decisions on, but you need insight – meaningful, real-time information accessible through the latest mobile technology. Join SAP in the decision revolution!

View this session at SAPPHIRE NOW Online: http://www.sapvirtualevents.com/sapphirenow/sessiondetails.aspx?sId=2247

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  • 1. Join the New Decision RevolutionJohn SchweitzerSenior Vice President and General Manager, Analytics
  • 2. In Detail: Predictive Customer Segmentation & Targeting CRPM ? SEGMENTATION ALERTS SIMULATE FEED SEARCH PERSONALIZE ADMINISTRATOR What: OVERVIEW SEGMENT All customers with revenue greater than 55 milions Explore Segmentation on a wider and more granular set of data not ATTRIBUTES Sales Group Attribute 1 Product Group Customer (0/6) (0/7) ProductArea (1/8) Sales (1/8) Save Query requiring SAP CRM Country Attribute 2 PGroup Class 1 Group 1 Distribution Chain Type (2/5) Distribution Chain (2/5) Quarter Attribute 3 Product Group Customer PGroup Status PGroup Label 1 2 3 Group 2 Area Group 3 Area Type 1 Org Sales Type 2 DChain 2 Type 2 (0/15) DChain 2 (0/15) Subtype 2.1 DChain 2.1 Type 3 (1/45) DChain 3 (1/45) Subtype 3.1 DChain 3.1 Tracking of successful implementation of initiatives out of Sales Area Product DChain 3.2 (4) PGroup Label 2 4 Type 4 Area segmentation Subtype3.2 (4) Type 3 DChain 3 Subtype 2. 22 DChain 2. Subtype 3.2 DChain 3.2 Sales Group Attribute 4 PGroup Label 3 5 Group 4 Area 5 Type 4 DChain 4 Customer Attribute 5 Subtype 2.3 DChain 2.3 Subtype 3.3 DChain 3.3 PGroup Label 4 6 Group 5 Area 6 Type 5 DChain5 Attribute 6 Subtype 2.4 DChain 2.4 Subtype 3.4 DChain 3.4 PGroup Label 5 7 Group 6 Area 7 Type 6 DChain6 Subtype 2.5 DChain 2.5 Subtype 3.5 DChain 3.5 Attribute 7 1.503 Search Results: „All customers with revenue greater than 55 milions“ All levels of sales can use segmentation features to define Customer Class A Customer Class Revenue Margin Purchasing Bu... Country Region All Manufacture Customers own target customers to improve sales Customer N... A $ 25.534... 20 % $ 555.555.999... USA Wash... Customer N... A $ 25.534... 20 % $ 555.555.999... USA Wash... 30 % Predictive segmentation by identifying common Some Meaningful Label Customer N... Customer N... A A $ 25.534... $ 25.534... 20 % 20 % $ 555.555.999... $ 555.555.999... USA USA Wash... Wash... 20% characteristics within a given group Customer N... A $ 25.534... 20 % $ 555.555.999... USA Wash... 10% Customer N... A $ 25.534... 20 % $ 555.555.999... USA Wash... Customer N... A $ 25.534... 20 % $ 555.555.999... USA Wash... 0 Customer N... A $ 25.534... 20 % $ 555.555.999... USA Wash... 50,000 M Customer N... A $ 25.534... 20 % $ 555.555.999... USA Wash... Class A Class B Class CReal-time simulation and segment building More granular targeting leveraging predictive analytics Improved alignment amongst Sales, Marketing and Product Development to focus on target Customers© 2012 SAP AG. All rights reserved. 2
  • 3. Decision revolution© 2012 SAP AG. All rights reserved. 3
  • 4. Decision revolution Inform Align Adapt© 2012 SAP AG. All rights reserved. 4
  • 5. Decision revolution  Query and reporting  Dashboards  Data discovery  Predictive analysis BI Inform Align Adapt© 2012 SAP AG. All rights reserved. 5
  • 6. Decision revolution  Budgeting, planning, and forecasting  Financial consolidation and disclosure management BI  Strategy management  Profitability and cost management Inform Align EPM Adapt© 2012 SAP AG. All rights reserved. 6
  • 7. Decision revolution BI Inform Align  Access controls EPM  Process controls GRC  Risk management  Global trade Adapt© 2012 SAP AG. All rights reserved. 7
  • 8. Decision revolution BI Inform Align GRC EPM Powered by SAP HANA: Adapt  Predictive analysis  Business intelligence  Planning and consolidation SAP HANA© 2012 SAP AG. All rights reserved. 8
  • 9. Decision revolution BI Inform Align GRC EPM Adapt SAP HANA© 2012 SAP AG. All rights reserved. 9
  • 10. Decision revolution BI Inform Align GRC EPM Adapt SAP HANA© 2012 SAP AG. All rights reserved. 10
  • 11. Decision revolution BI Inform Align GRC EPM Adapt SAP HANA© 2012 SAP AG. All rights reserved. 11
  • 12. Decision revolution $10.66 BI Inform Align GRC EPM Adapt SAP HANA© 2012 SAP AG. All rights reserved. 12
  • 13. © 2012 SAP AG. All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any purpose without the express Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps, Google Mobile Ads,permission of SAP AG. The information contained herein may be changed without prior notice. Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik and Android are trademarks or registered trademarks of Google Inc.Some software products marketed by SAP AG and its distributors contain proprietary software components ofother software vendors. INTERMEC is a registered trademark of Intermec Technologies Corporation.Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are registered trademarks of Wi-Fi is a registered trademark of Wi-Fi Alliance.Microsoft Corporation. Bluetooth is a registered trademark of Bluetooth SIG Inc.IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System Motorola is a registered trademark of Motorola Trademark Holdings LLC.z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power Architecture, Power Systems, POWER7,POWER6+, POWER6, POWER, PowerHA, pureScale, PowerPC, BladeCenter, System Storage, Storwize, Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH.XIV, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere,Tivoli, Informix, and Smarter Planet are trademarks or registered trademarks of IBM Corporation. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, SAP HANA, and other SAP products and services mentioned herein as well as their respective logos areLinux is the registered trademark of Linus Torvalds in the United States and other countries. trademarks or registered trademarks of SAP AG in Germany and other countries.Adobe, the Adobe logo, Acrobat, PostScript, and Reader are trademarks or registered trademarks of Adobe Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, WebSystems Incorporated in the United States and other countries. Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business ObjectsOracle and Java are registered trademarks of Oracle and its affiliates. is an SAP company.UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and servicesCitrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase Inc.registered trademarks of Citrix Systems Inc. Sybase is an SAP company.HTML, XML, XHTML, and W3C are trademarks or registered trademarks of W3C®, World Wide Web Crossgate, m@gic EDDY, B2B 360°, and B2B 360° Services are registered trademarks of Crossgate AGConsortium, Massachusetts Institute of Technology. in Germany and other countries. Crossgate is an SAP company.Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C, Retina, Safari, Siri, All other product and service names mentioned are the trademarks of their respective companies. Dataand Xcode are trademarks or registered trademarks of Apple Inc. contained in this document serves informational purposes only. National product specifications may vary.IOS is a registered trademark of Cisco Systems Inc. The information in this document is proprietary to SAP. No part of this document may be reproduced, copied, or transmitted in any form or for any purpose without the express prior written permission of SAP AG.RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry Torch, BlackBerryStorm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry App World are trademarks or registeredtrademarks of Research in Motion Limited. © 2012 SAP AG. All rights reserved. 14