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Manufacturer Realizes Increased Sales of Surplus Inventory with SAP CRM
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Manufacturer Realizes Increased Sales of Surplus Inventory with SAP CRM

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YASH redesigned the architecture of the entire landscape to ensure that SAP transactions over the web provided maximum security, and to enable access to the underlying information and stock details in …

YASH redesigned the architecture of the entire landscape to ensure that SAP transactions over the web provided maximum security, and to enable access to the underlying information and stock details in the backend SAP ERP system. YASH unified and cleansed the data, resulting in a significant reduction of data duplication in the Web Sales application and SAP architecture.


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  • 1. TM SAP® CRM Success Story @ YASH Manufacturer Realizes Increased Sales of Surplus Inventory with Custom Web Sales SolutionIndustry The ClientManufacturing The client is a leading global producer of flat rolled steel. They are the only West Coast steel supplier to manufacture five different product lines: hot rolled, pickled and oiled, galvanized and cold rolled sheet, and electric resistance welded pipe. With 2007 revenues of $1.2 billion, their steel is used for thousands of private and commercial building products.GeographyUS
  • 2. External Web Sales Application Created Costly Integration and Maintenance Issues“YASH quickly and efficiently As a leading producer of flat-rolled steel, the majority of the clients sales came from custom orders.solved our most immediate If a completed order was not claimed, the product was published on an externally hosted Web Salesneeds, but also provided us application to be purchased by existing and potential customers.with a platform that has broad This web application could not be integrated with the clients existing SAP CRM system, whichcapabilities to scale for the created costly integration and maintenance issues. Additionally, the client was not satisfied withlong term. We now have the external application service provider and wanted a new, custom developed, in-houseincreased our market reach application in which customers could view the surplus inventory, pricing details, and order status inbecause of the ease in which real-time.we can communicate with ourcustomers.” YASH Technologies was chosen as the strategic partner to create a custom enhancement of the CRM system, based on their deep expertise of CRM solutions and web processes. —CIO, Steel Manufacturer YASH Deployed Innovative Solution With Minimal Business Disruption In order to fulfill the companys goals of improving productivity, enhancing its customers ease of doing business, and ensuring customer loyalty, YASH worked in collaboration with the clients IT department, business users, and management to design an innovative CRM enhancement via SAPs Business Server Pages (BSP) technology and to ensure minimal business disruption. YASH redesigned the architecture of the entire landscape to ensure that SAP transactions over the web provided maximum security, and to enable access to the underlying information and stock details in the backend SAP ERP system. YASH unified and cleansed the data, resulting in a significant reduction of data duplication in the Web Sales application and SAP architecture. This also allowed YASH to provide value-added features that enriched the final solution, creating an optimal system that was future-proof, user-friendly and robust.Technology Component Rapid User Adoption Provided Quick Time to Value• Business Server Pages The complete integration of sales, inventory and Web Sales resulted in a significant improvement in customer service levels. Both employees and customers were satisfied with the depth of• People Centric GUI functionality of the new system and the benefits that it provided. The automated processes• WAS 6.2; ABAP, HTMLB, XML increased employee productivity by 20%.• Single Sign-on Customer service greatly improved, as customers were now able to access information about products, execute order transactions, and view an order status at any time. The client was able to reduce IT maintenance costs with an in-house application and reduce sales cycle times. YASH was able to provide another avenue for the client to generate sales and revenue. Surplus inventory sales dramatically increased by 25%, due to the ease of purchasing. The client lowered manufacturing costs and realized a rapid return on investment. About YASH Technologies YASH Technologies focuses on customer success. As a leading enterprise business sand technology partner for medium and large global customers, we leverage technology and our flexible delivery models to drive performance and business value throughout a customers enterprise. YASHs comprehensive service approach incorporates a holistic view of our customers that extends beyond delivery. This approach integrates enterprise solutions and services, proprietary best practice offerings, strategic application and maintenance outsourcing, as well as consulting and integration services. YASH is a SEI CMMI (Level 3) and an ISO 9001:2000 certified company with US and India headquarters and regional sales and development offices spread across 3 continents. For more information, visit www.yash.com/sap or email sap@yash.com TMYASH Technologies www.yash.com/contactus SAP-CRM-Mfg36-0909Global Presence - USA | EU | MEA | APAC • California | Illinois | Massachusetts | Missouri | New YorkTexas | London | Bahrain | Hongkong | Singapore • Hyderabad | Pune | Mumbai | Bangalore | IndoreWorld HQ: 605-17th Avenue East Moline IL 61244 USA | Toll Free: 877-369-YASH | Tel: 309-755-0433 | Fax: 309-796-1242EU: The Mille-II Floor 1000-Great West Road Brentford London TW89HH UK | Tel: 44-20-8261-4408 | Fax: 44-20-8261-4418India: 201-205 Bansi Trade Center 581/5 MG Road Indore MP 452001 India | Tel: 91-731-426-1100 | Fax: 91-731-420-6593

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