SAP Supply Chain Day - Pierre Erasmus SAP

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SAP Supply Chain Day 2013

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SAP Supply Chain Day - Pierre Erasmus SAP

  1. 1. Pierre Erasmus September 2013 SAP Demand Signal Management
  2. 2. © 2013 SAP AG. All rights reserved. 2 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement Agenda ■ Introduction ■ SAP Demand Signal Management Overview ■ Summary
  3. 3. © 2013 SAP AG. All rights reserved. 3 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement Challenges of Today’s Consumer Goods Companies
  4. 4. © 2013 SAP AG. All rights reserved. 4 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement Challenges of Today’s Consumer Goods Companies 20% -19% 20% 75% Source: Accenture (1), Capgemini (2), GS1 (3), IHL/RIS (4), AMR (5) Revenue spent for sales & marketing  ROI is priority #1 Average ROI of trade promotions (1) (2) Average out of stock rate (3), (4) Product launch failures  average time to market is 27.5 months (5)
  5. 5. © 2013 SAP AG. All rights reserved. 5 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement SAP Demand Signal Management:  Enterprise platform  Integrate & consolidate demand signals  Provide a single source of truth Retailer POS Social Media Market Research data (e.g. Nielsen) Distributor/ Wholesaler SAP Business Suite SAP Demand Signal Management Linking additional external information (e.g., weather) SHARE DATA WITH OTHER ENTPRISE SOLUTIONS DELIVERED ANALYTICS SAP Demand Signal Management (DSiM) on HANA Positioning CUSTOM ANALYTICS
  6. 6. © 2013 SAP AG. All rights reserved. 6 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement Point-Of-Sale Data POS data takes too long to upload. Its too late to take action Before SAP DSiM After SAP DSiM Consumer insight propagated & consumed immediately
  7. 7. © 2013 SAP AG. All rights reserved. 7 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement Market Research Data Data Collection (Nielsen, IRI, GfK, e.g) Consolidated Market Research Data
  8. 8. © 2013 SAP AG. All rights reserved. 8 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement Unstructured data Meaningful information ■ Brand / Product ■ Location / Region ■ Time ■ Sentiment (positive / negative / neutral) ■ Gender ■ … Demand Signals from Social Media Turning unstructured data into meaningful information
  9. 9. © 2013 SAP AG. All rights reserved. 9 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement Selected Demand Signal Management Use Cases Use Cases for LoB: Sales, Marketing, and Supply Chain Promotion Effectiveness Market Share Analysis Forecast Accuracy Out of Stock Reduction Product Launch Success Sales Analysis Marketing SCM Sales
  10. 10. © 2013 SAP AG. All rights reserved. 10 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement Agenda ■ SAP Demand Signal Management Overview
  11. 11. © 2013 SAP AG. All rights reserved. 11 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement Data Harmonization & Enrichment Data Sources Data Consumption Data Upload & Validation Core SAP HANA Repository Integration to the SAP Business Suite (e.g., ERP, SCM, TPO) Analytics (Desktop & Mobile) Sales Performance, Promotion Insight, New Product Launch, On-Shelf Availability, Out-of-stock Analysis, Market Share Reporting, … SAP Demand Signal Management (DSiM) Architecture Retailer POS Social Media Market research data Distributor/ wholesaler data Additional information (e.g., weather) SAP Business Suite Company external data (POS, market research data etc.) Company internal data (shipments, stock, promotions etc.)
  12. 12. © 2013 SAP AG. All rights reserved. 12 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement Analytics & Reporting Different User Interfaces ABAP Web-Dynpro (Standard UI) BusinessObjects Dashboards (Customers) Mobile (HTML 5 Prototype) BusinessObjects Analysis (Excel) Access of data via SAP BW Queries
  13. 13. © 2013 SAP AG. All rights reserved. 13 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement SAP Demand Signal Management on HANA Analytics for Different LoBs LoBs Roles Report Sales Key Account Manager / Sales Director ■ Sales Analysis ■ Promotion Analysis ■ On shelf Availability Marketing Marketing Director / Product Manager ■ Market Share Analysis ■ Product Launch SCM Head of Logistics / Supply Planner / Demand planner ■ Out of stock Analysis ■ Inventory Analysis SAP DSIM Pre-defined analytics
  14. 14. © 2013 SAP AG. All rights reserved. 15 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
  15. 15. © 2013 SAP AG. All rights reserved. 16 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement SAP Social Media sentiments within SAP DSiM
  16. 16. © 2013 SAP AG. All rights reserved. 18 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement Own Reports (e.g. using Business Objects Dashboards) Sell-In / Sell-Out comparison
  17. 17. © 2013 SAP AG. All rights reserved. 19 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement Own Reports (e.g. using Business Objects Dashboards) Linking Sell-Out data with weather data & predict short term sales
  18. 18. © 2013 SAP AG. All rights reserved. 20 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement Ad-hoc Data Browsing with Business Objects Analysis Sales & Stock Analysis Easily create your own reports on-the-fly with live DSiM data
  19. 19. © 2013 SAP AG. All rights reserved. 22 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement Data Harmonization & Enrichment Data Sources Data Consumption Data Upload & Validation Core SAP HANA Repository Integration to the SAP Business Suite (e.g., ERP, SCM, TPO) Analytics (Desktop & Mobile) Sales Performance, Promotion Insight, New Product Launch, On-Shelf Availability, Out-of-stock Analysis, Market Share Reporting, … SAP Demand Signal Management Integration Retailer POS Social Media Market research data Distributor/ wholesaler data Additional information (e.g., weather) SAP Business Suite Company external data (POS, market research data etc.) Company internal data (shipments, stock, promotions etc.)
  20. 20. © 2013 SAP AG. All rights reserved. 24 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement SAP Components for Demand Management SCM360 ERP Demand Signal Mgt Advanced Planner & Optimizer (APO) Sales & Operations Planning (S&OP) Enterprise Demand Sensing Master Data, Delivered orders Downstream demand signals Forecast adjustments Master Data, Delivered orders Open orders Forecast Short-Term Forecast S&OP ForecastForecast Downstream demand signals Social Media Downstream demand signals Long Term Medium Term Short Term
  21. 21. © 2013 SAP AG. All rights reserved. 25 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement Data Harmonization & Enrichment Data Sources Data Consumption Data Upload & Validation Core SAP HANA Repository Integration to the SAP Business Suite (e.g., ERP, SCM, TPO) Analytics (Desktop & Mobile) Sales Performance, Promotion Insight, New Product Launch, On-Shelf Availability, Out-of-stock Analysis, Market Share Reporting, … SAP Demand Signal Management Data Upload, Validation, Harmonization and Enrichment Retailer POS Social Media Market research data Distributor/ wholesaler data Additional information (e.g., weather) SAP Business Suite Company external data (POS, market research data etc.) Company internal data (shipments, stock, promotions etc.)
  22. 22. © 2013 SAP AG. All rights reserved. 26 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement Control, Cleanse, Harmonize & Enrich Built for Flexibility Check Quality ■ Usage of rules to check ■ data quality ■ completeness Control & Monitor ■ Automated data uploads ■ Upload task monitoring Harmonize ■ Harmonization of external data with internal data ■ Automated harmonization process using rules. Enrich ■ Create Key Figures ■ Examples: Out-of Shelf / Out-of Stock Open and extensible framework
  23. 23. © 2013 SAP AG. All rights reserved. 27 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement The Data Harmonization Solution Retailer POS 1 … Market Research Data Bottlers/Distributor / Wholesaler Retailer POS 2 … Retailer POS 3 ExternaldataInternaldata SU7885956 SU987762 K1882829 IT1882875 RD778872 SAP APO DP SAP CRM SAP ERP SAP DSiM SAP TPO 6916660PH
  24. 24. © 2013 SAP AG. All rights reserved. 29 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement Benefits of SAP DSiM Harmonization Concept ■ Easy & automated extraction, linking internal & external data ■ Enable 360° view of your business ■ One concept , One repository and One single point of truth
  25. 25. © 2013 SAP AG. All rights reserved. 30 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement Agenda ■ Summary
  26. 26. © 2013 SAP AG. All rights reserved. 31 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement Respond faster to demand fluctuations Integrate your downstream business processes Share consumer demand insights Optimize inventory & reduce costsReduce lost sales & out-of-stock situations Improve Product launch and Promotion effectiveness
  27. 27. Thank You! Contact information: Pierre Erasmus Pierre.erasmus@sap.com

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