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SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
SAP Supply Chain Day - Markus Rosemann SAP
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SAP Supply Chain Day - Markus Rosemann SAP

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SAP Supply Chain Day 2013

SAP Supply Chain Day 2013

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  • 1. Time to Rethink your Supply Chain Patrick Crampton-Thomas, Head of Center of Excellence SCM EMEA, SAP Markus Rosemann, Solution Management Director Supply Chain Execution, SAP
  • 2. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 2 Values are Changing • Awareness – health, wellness, safety, • Accesibility (Mobile, Home, Store…) • Demand Value, Quality & Service Channels are Evolving • Local brands trusted by consumers • Rapidly evolving channel complexity (B2C, C2C, Direct, Indirect…) Segments are Emerging • Urban elite, middle class, upwardly mobile, rural poor • Radical different GTM by segment Energy • Energy spiraling costs • Biofuels pressuring commodity availability & pricing Volatility • Climate affecting food and commodity availability and price • Increasingly scarce Resources • Dynamic markets and competition Industry Challenges driving Supply Chain: Understanding the customer
  • 3. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 3 Industry Challenges Driving Supply Chain: Changing Supply Dynamics Boeing 70% work done by 50 partners Innovation to Co-Innovation Supply Chains to Global Supply Networks Automotive Industry 80% of Value Creation will come from Suppliers Consumer Products P&G has declared that half of all new products should originate outside of P&G Pharmaceuticals Bristol Myers Squib to reward managers equally for innovation that comes from the “outside”
  • 4. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 4 An Analyst View: Common themes from 23/25 SAP Supply Chain customers ranked leaders Performance: • Rolling Out Best Practices Advanced Supply Chain lnnovation in: • Segmentation; End to End & Multi Tier Network & Cost Visibility; Supply Network Optimisation Growth: • Supply Chain as driver for new smarter growth
  • 5. © 2013 SAP AG. All rights reserved. 5Internal Control the Supply Chain in Real Time Only 20% of Supply Chain Professionals have information available within a day to manage their supply chain* Orchestrate the Global Supply Network Less than ~10% of suppliers are directly connected to their customer’s supply chain Execute the Supply Chain efficiently About 10% of world-wide GDP is related to logistics spending Volatile Markets & Growing Logistics Complexity Constant Challenges for Supply Chain Professionals *Aberdeen Group, January 2011
  • 6. © 2013 SAP AG. All rights reserved. 6Internal Rethink your Supply Chain Treat “Exceptions” as “Standard” Frequently build and adjust profitable business plans across departments and companies Rethink Collaboration Introduce fast and lean demand & supply planning processes Rethink Operations Know the demand for all products in all markets at any time Rethink Responsiveness Rethink Supply Chain Monitoring Transition to “on-demand” shipment in combination with local, small distribution centres Rethink Distribution
  • 7. © 2013 SAP AG. All rights reserved. 7Internal SAP is Rethinking the Supply Chain SAP Supply Chain Management Solution Requirements Provide highly collaborative processes in the Cloud ORCHESTRATE Provide industry specific planning and logistics capabilities EXECUTE Provide enticing User Experience, including Mobile USABILITY Provide analytics and simulation to control the supply chain CONTROL Introduce the Real-Time Supply Chain with SAP HANA REAL-TIME
  • 8. © 2013 SAP AG. All rights reserved. 8Internal SAP’s Strategy for Supply Chain Customer Centric, Real-Time Supply Chain Orchestration Logistics & Order Fulfillment Powered by SAP HANA Sales & Operations Control Tower Powered by SAP HANA Demand Management Powered by SAP HANA Manufacturing & Supply Planning Powered by SAP HANA CONTROL ORCHESTRATE EXECUTE
  • 9. © 2013 SAP AG. All rights reserved. 9Internal SAP Supply Chain Management Solutions End-to-End Business Process Coverage SALES & OPERATIONS BUSINESS PLANNING Sales & Operations Planning, Inventory & Service Level Optimization, Scenario Planning DEMAND DRIVEN SUPPLY CHAIN Demand Management, Collaborative Response Management, Manufacturing & Supply Planning LOGISTICS & ORDER FULFILLMENT Transportation Management, Warehouse Management, Track & Trace SUPPLYCHAINMONITORING SERVICESUPPLYCHAIN SUPPLYCHAINVALUEMAP
  • 10. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 10 SAP Innovations 80% Of decision makers think access to the right information at the right time is critical to their business Source: SAP Performance Benchmarking Applications SAP HANA Mobile Analytics Cloud
  • 11. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 11 SAP Leadership in Supply Chain Innovation Q2 2012 Q4 •SCM on Hana -APO -SNC MRP on Hana New Foundation on Hana S&OP on Hana Demand Signal Mgt Global Batch Traceability Supply Chain Info Center Landed Costs Analysis Inventory Visibility
  • 12. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 12 SAP’s Strategy for Supply Chain Customer Centric, Real-Time Supply Chain Orchestration Logistics & Order Fulfillment Powered by SAP HANA Sales & Operations Control Tower Powered by SAP HANA Demand Management Powered by SAP HANA Manufacturing & Supply Planning Powered by SAP HANA CONTROL ORCHESTRATE EXECUTE
  • 13. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 13 Providing a collaboration hub across the organisation Strategic Planning Sales and Marketing Operational Planning Opportunities, Promotions Constrained Qty Plan Short Term Plans Constrained Revenue Margin Projections Strategic Plans Sales Forecast Financial Planning Scenario Plans Constrained Rev & Margin Projections Strategic Tactical/Execution AOP, Finance Plan S&OP on HANA Sourcing R&D Portfolio Spend & Capacities Profit Mix & NPDI
  • 14. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 14 Benefits of Advancing on the S&OP Maturity Curve Inventory write-off as % of revenue Metric Improvement % of Revenue Loss due to stockouts Note: KPI performance improves with increasing best practice adoption from Low to High Source: SAP Benchmarking 2012 On Time Delivery (as %) Forecast Accuracy (as %) Order Fulfillment Lead Time (in days) Aberdeen 2011  Experienced 81.9% forecast accuracy level for three months out into the future  97.2% of orders delivered to customers complete and on time  Decreased cash-to-cash cycle time by -.3% year over year Best-in-Class Companies: 0.29 0.25 -14% 1.0 0.8 -19% 86.3 90.9 +5% 76.8 83.3 +8% 6.24 4.06 -35%
  • 15. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 15 Social Collaboration Transparent communication, record decisions Real-Time What-if Scenario Planning Real-time scenarios and simulation on entire model Complete Scalable Model Demand, supply chain, and financial model at aggregate & detailed levels SAP’s Approach to S&OP/IBP Executive Review & Real-Time Analytics Sales and Marketing Forecasting Consensus Demand Planning Revenue & Profit Impact Inventory Target Setting & Projections Material & Capacity- Constrained Planning Supply FinanceDemand
  • 16. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 16 S&OP Analytics, Simulation & Planning in Real- time with a Unified Data Model Capabilities:  Plan in real-time, using a unified model of your demand, supply and financial  Analyze complex data instantly at any level of granularity, aggregation, and dimension  Import detailed data directly from SAP and non-SAP sources Benefits:  Optimize product & customer profitability considering supply and financial constraints  Adjust inventory levels to reduce cost, while meeting target service  Manage capacity utilization to avoid capacity and material shortages
  • 17. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 17 S&OP Process and Workflow Management with Role and Context-aware Social Tools / Collaboration See action items relevant for your role and current stage in the process Easily track progress of the S&OP process Enable Collaboration with all stakeholders
  • 18. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 18 Ease of Use: Familiar, User-Friendly Interfaces Set favorite views for quick access Purpose-built S&OP toolbar Save data and key assumptions Post updates to the social feed Enter data directly to the database in Excel
  • 19. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 19 Optimizing Inventory and Service Levels with SAP Enterprise Inventory Optimization as part of S&OP process Capabilities: • Model inventory and service levels across multiple echelons of the supply chain • Optimise across FG, Intermediate and Raw Materials • Optimise for detailed Channel / Customer segmentation Benefits: • Deliver 10-30% inventory reductions whilst increasing service levels • Orchestrate Inventory Investment to support business priorities and goals (Revenue, Profit & Growth)
  • 20. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 20 Customer Feedback “Today, our Sales & Operations Planning process is largely manual, managed over disconnected spreadsheets, spans multiple internal teams and contract manufacturers, and it takes too much time and effort to respond to demand and supply variations. We were able to assess the impact of fluctuations in capacity positions at contract manufacturers on our sales forecasts in real-time, model alternative scenarios and cut our planning cycle time in half.” James Smith Director, McKesson “S&OP powered by HANA makes demand and supply balancing with large sums of data simple, fast, and actionable. It integrates, aligns, and synchronizes Sales, Operations, and Finance in real time, allowing collaborative decisions with the help of analytics and simulations on a demand-driven supply chain. S&OP with HANA can do in hours what takes the business weeks to do.” John Flebut Vice President, Atmel Corporation “Cascades is aiming to cut inventory costs, as well as generate tens of millions of dollars in additional savings. S&OP as a process looks very promising as a means to help achieve these objectives. We were impressed with the level of engagement from the SAP team. S&OP on HANA, with its robust simulation capabilities, is a solution that looks like it has great potential to accelerate our achievement of these objectives.” Dominic Dore CIO, Cascades “S&OP on HANA combines the real-time simulation and analysis capabilities of HANA with contextual social collaboration capabilities to provide a truly unique solution in the marketplace. It offers the opportunity to significantly increase the speed of decision making throughout the process and streamline collaboration across distributed teams. What can take days of preparation, with meetings and information exchange, now has the possibility to be done all in one tool and in real-time enabling seamless synchronization across the business functions.” Chris Walker Director, Global S&OP Unilever
  • 21. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 21 SAP’s Strategy for Supply Chain Customer Centric, Real-Time Supply Chain Orchestration Logistics & Order Fulfillment Powered by SAP HANA Sales & Operations Control Tower Powered by SAP HANA Demand Management Powered by SAP HANA Manufacturing & Supply Planning Powered by SAP HANA CONTROL ORCHESTRATE EXECUTE
  • 22. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 22 End-to-End Demand Management Demand Signal Management (SAP HANA) Sentiments, Web Data Detailed Demand Signals: POS, Consumption, Orders Market Research Syndicated Data Demand Signal Capture Analysis, Mkt Research, Social Insight Demand Sensing Competition, Pricing Planning, Replenishment, VMI, Execution Supply Chain Planning Strategy: Most Innovative Demand Management Methodology Demand Response SCM
  • 23. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 23 Challenges in todays environment Business Pain Points from lack of Demand Signal Visibility and Response ■ Promotion Profitability ■ Average ROI from Trade Promotions is negative ranging from -12% to -19% (2) ■ Avg. 8-20% out of stock rate depending on category (3) ■ Lost Sales ■ Loss of sales because of OOS for the top 100 retailers is estimated at $69 billion (3) ■ The average retailer in Americas loses the equivalent of $3.19 for every customer that walks through the doors due to Out-of-Stock, resulting in either lost sales of specific items or a substitute product in that category (4) ■ New Product Launch Failures ■ Median time to market for a new product in consumer packaged goods: 27.5 months (5) ■ 75% of new product launches fail (5)  Consumer Goods and High Tech companies face an enormous spend in Sales & Marketing which averages 15 - 20 percent of sales and can fast approach a $200 billion (1)  #1 priority among consumer products companies: Increase the return on trade investments (2) Source: Accenture (1), Capgemini (2), GS1 (3), IHL/RIS (4), AMR (5)
  • 24. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 24 SAP Demand Management Information Latency and Lack of Granularity New Approach Direct access to Consumer Demand Wholesale Level Retail Level Consumer Level Distribution Network Finished Goods Manufacturer Existing Approach Multiple Layers to Consumer Demand Multiple layers leads to latency in data Multiple aggregations leads to loss of granularity SAP Demand Signal Management, powered by SAP HANA
  • 25. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 25 Example: On Shelf Availability Analysis
  • 26. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 2626 Customer • Beiersdorf AG (BDF), 18.000 Employee, 5.6 b€ Revenue Business Objectives • SAP DSiM as high performance solution for third- party data integration and harmonization • High degree of process automisation & improvement of data quality • Combines the BDF internal Business-Intelligence with external data for Market- and Competitor- Intelligence Status • First 17 Market Research Databases connected • First productive use on time (End of May) • Project Status: On Schedule, Green status 1st SAP Demand Signal Management in CP Industry
  • 27. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 27 Managing Variability with Predictive Analytics : Improving Forecasting and Respnse with Enterprise Demand Sensing Adjustments Disaggregation Forecast patterns Shipment patterns Open order patterns Optimal blend by lag patterns Open order correction Predicted future bias correction • Daily outputs for execution systems • Detailed short term forecast for ‘mid cycle’ response management • Pattern Prediction • Back-feed for improved Supply and Inventory Planning Output Algorithm determines optimal weighting with pattern recognition of each input to determine sensed demand
  • 28. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 28 Typical use cases for SmartOps Enterprise Demand Sensing As a planner, I want…
  • 29. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 29 SAP’s Strategy for Supply Chain Customer Centric, Real-Time Supply Chain Orchestration Logistics & Order Fulfillment Powered by SAP HANA Sales & Operations Control Tower Powered by SAP HANA Demand Management Powered by SAP HANA Manufacturing & Supply Planning Powered by SAP HANA CONTROL ORCHESTRATE EXECUTE
  • 30. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 30 • Decision support based on near real time planning and execution information (e.g. forecast accuracy, stock coverage, supply projection)  Highly attractive UIs for operational reporting on APO data  Supporting key Metrics and KPI’s for Demand planning, Supply Planning and Production Scheduling Real time analytics on APO planning data Decision Support innovations for Supply Chain Orchestration: Supply Chain Info Center powered by HANA
  • 31. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 31  Gain insight into landed cost components, optimize margins and reduce non- profitable customers and channels • Implement a rationalized and flexible sourcing strategy based on minimized total landed cost and not just purchasing price • Negotiate better terms through visibility into carrier and supplier price and performance • Benefit from a flexible and extensible data model that support non-SAP and SAP source systems • Quick deployment with SAP rapid deployment offering • Intuitive user experience based on Business Objects Enterprise platform NEED SCREEN SHOT Decision Support innovations for Supply Chain Orchestration : Landed Cost Analysis Solution to analyse and automate the capture of all landed cost data
  • 32. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 32 SAP Customers managing Complex Global Networks with SAP Collaboration Solutions
  • 33. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 33 Enabling the Best Business Network SAP Information Interchange Content Engine Item Locati on Party Busine ss Partne r Profile s SAP Supply Network Collaboration SAP ARIBA Business Network Connect Once On Cloud On premise Mobile
  • 34. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 34 Effective Short-Term Planning Throughout the Supply Network – Colgate Story for Customer Collaboration
  • 35. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 35 SNC: Work Order Collaboration at Lockheed Martin OneAero Contract Manufacturer: • Receive Work Order • Negotiate Dates • Send Interim WIP Updates  Create PO and issue Work Order to Contract Manufacturer  Ability for Procurement to select which items to track via SNC Work Order  Milestone tracking at PO Line Item of Supplier WIP  Ability to interface Work Order information to other SAP Objects  Delivery Date updates can be passed back to Customer systemically Visibility to Progress at Supplier Locations Provides Insight to Changes that Affect the Final Delivery Date and Quantity Contract Manufacturer Lockheed Martin Contract Manufacturer
  • 36. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 36 SAP’s Strategy for Supply Chain Customer Centric, Real-Time Supply Chain Orchestration Logistics & Order Fulfillment Powered by SAP HANA Sales & Operations Control Tower Powered by SAP HANA Demand Management Powered by SAP HANA Manufacturing & Supply Planning Powered by SAP HANA CONTROL ORCHESTRATE EXECUTE
  • 37. Markus Rosemann, Vice President Logistics & Order Fulfillment SAP AG, September 11th, 2013 World Class Logistics with SAP Supply Chain Execution Customer
  • 38. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 38 Why Logistics & Order Fulfillment? SUPPLY CHAIN EXECUTION Massive Market Spend = SOLID OPPORTUNITY 10 % of GDP ca. 5 % +100 % YOYStrategic Play Solid Logistics Savings Major SAP Investment Strong SAP Growth
  • 39. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 40 Supply Chain Execution… …A complex process and challenging environment Shipper Consignee Planning, orchestration, and execution of the physical movement of goods Logistics Costs Customer Service Efficiency Visibility Asset UtilizationRevenue Goals TraceabilityGlobal Sourcing Multi-Mode Shipping Global Trade Compliance SustainabilityCompetition Productivity Returns Management
  • 40. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 41 Warehousing & Transportation are Evolving • Holistic transportation management • Integrated order management • Domestic, international, in/outbound shipment • Multi-mode, multi-stage freight mgmt. • Global rate & charge management • High performance warehouse execution • Built-in optimization & automation • Industry-specific process support • World-class analytics • Deep SAP Business Suite integration Transportation Management Warehouse Management
  • 41. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 42 Yet in Business the Silos often Remain Order Mgmt. & Freight Planning Capacity & Demand Planning Freight Execution & Monitoring Freight Settlement TRANSPORTATION MANAGEMENT WAREHOUSE MANAGEMENT Storage & Operations Inbound Processing Outbound Processing Actual load / goods issue ? Accurate shipment visibility & invoicing ! ?Warehouse loading point capacity Optimal delivery / pick-up planning ! Planned delivery / pick-up times ? Efficient dock appointment scheduling ! ?Transp. plan / delivery consolidation Optimal Wave & Load Planning !
  • 42. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 43 Order Mgmt. & Freight Planning Capacity & Demand Planning Freight Execution & Monitoring Freight Settlement Warehouse Execution The Market is Looking to a New Paradigm Integrated planning, orchestration, execution, & tracking of the physical movement of goods Integrated Supply Chain Execution Tracking ……
  • 43. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 44 SAP Supply Chain Execution Shipper Consignee Freight Forwarder Carriers WAREHOUSE MGMT TRANSPORTATION MGMT TRACK & TRACE
  • 44. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 45 SAP Supply Chain Execution Mission and Strategy The World's Best Supply Chain Execution Platform Mission Freight Forwarder Carriers Shipper Consignee Integrated ConnectedBest-in-class Verticalized Communication & Collaboration Capacity Procurement & Network Planning Order Management Warehouse Execution Freight Execution & Monitoring Customer Billing & Freight Settlement
  • 45. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 46 Analyst Validation SAP is the leader in 13 categories of TMS market* SAP is #1 in the overall TMS market SAP is #1 in the TMS software category SAP is #1 in the Fleet Management sector SAP is #1 TMS vendor in EMEA SAP is #1 TMS vendor in Asia Pacific SAP is #1 TMS vendor to Tier 1 Customers *based on 2012 revenues “Transportation Management Systems Global Market Research Study 2013” report by ARC, August 2013 SAP is #1 in the WMS software market segment SAP is #3 in market share in the overall WMS market SAP is #1 in overall market share in Latin America and #2 in Asia SAP is #1 WMS vendor to the Automotive industry SAP is #1 WMS vendor to the Machinery Manufacturing industry1 SAP is either #2 or #3 in many other industries based on 2012 revenues “Warehouse Management Systems: Global Market Research Study:” report by ARC, August 2013
  • 46. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 47 Transportation Management
  • 47. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 48 SAP Transportation Management Overview Tracking & Reporting Order Mgmt. & Freight Planning Capacity & Demand Planning Freight Execution & Monitoring Freight Settlement TRANSPORTATION MANAGEMENT Holistic Transportation Mgmt. • Shipper & freight forwarder industries • Large & midmarket enterprises • Simple & complex, high volume operations • Multi-mode, domestic & international transportation • Inbound & outbound freight management
  • 48. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 50 Strong SAP TM Momentum and Success  Over 100 customers  Across all regions  In all transportation-relevant industries  Over 50 implementation projects  Productive use of SAP TM in multiple industries and sites around the globe  Consumer Products, Chemicals, Automotive, High Tech, Wholesale Distribution, Logistics Service Providers, Utilities, Defence,,…  Strong and growing SAP and Partner Service Portfolio
  • 49. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 51 Warehouse Management
  • 50. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 52 SAP Extended Warehouse Management EXTENDED WAREHOUSE MANAGEMENT Inbound Processing Outbound ProcessingStorage & Operations Tracking & Reporting Best-in-class Warehouse Mgmt.  All industries  Distribution centers & production warehouses  Simple & complex, high volume operations  Built-in optimization & automation  Industry-specific process support
  • 51. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 55 Overview SAP EWM Customer & Market Status Strong customer growth and implementation momentum Facts and figures  Over 200 active customers added in 2012  More than 500 distinct live/active customers  Productive use of SAP EWM in more than 20 countries and 24 industries Sample customers Live customers and live sites Customer geographical coverage Coca-Cola Enterprises 0 100 200 300 400 500 600 12-31-07 12-31-08 12-31-09 12-31-10 12-31-11 12-31-12 Live Sites Live Customers
  • 52. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 56 SAP is Building the Platform for the SCE Network  Strategic & Major SAP Investment  Strong SAP-Customer Innovation  Solid, growing market momentum Freight Forwarder Carriers Vendor Consignee Import / Export Customs
  • 53. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 57 Track & Trace
  • 54. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 58 Track & Trace From Raw Material to Point of Consumption Product Genealogy Item Serialization&Product Traceability Procurement Visibility Fulfillment Visibility Goods and Assets in-transit
  • 55. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 59 SAP Global Batch Traceability Efficient Corporate Batch Genealogy Search & Exploration • Corporate-level view on cross-system product genealogy and the distribution of the involved goods • Rapid investigation and -when required- reporting to guide precision withdrawal/recall SAP GBT „One Click“ reporting
  • 56. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 60 Supply Chain Convergence and Outlook
  • 57. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 61 SAP Supply Chain Execution A Solution View Increased visibility through Track & Trace  Compliance with directives  Improved operational efficiency  Reduced safety stocks Comprehensive Transportation Management  Multi-mode  Domestic, international, inbound & outbound transportation  Shipper, freight forwarder and carrier processes Best-in-class Warehouse Management  All industries  Distribution centers & production warehouses  Simple & complex, high volume warehouse operations Supply Chain Execution Platform Solution for Shippers and Freight Forwarders/Carriers
  • 58. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 62 Business challenges There is a solution  The SAP Landed Cost Analysis rapid-deployment solution helps you extract cost data across multiple source systems to get a holistic view of landed costs for products.  Identify cost trends, discover hidden costs, and optimize sourcing decisions to drive down product costs and improve overall margin. Total Landed Cost Analysis  Lack of insight into the actual, often hidden costs  Inability to accurately assess the best vendors to source the product  Lack of visibility to the risks and costs associated with sourcing from different locations  Impact of changes in global parameters, such as fuel prices on product costs  Inability to monitor cost performance and results over time  Manual processes for analyzing, reporting, and updating landed cost data  Inability to aggregate data from multiple data sources  Lack of confidence in the completeness and accuracy of data and analysis
  • 59. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 63 Business benefits SAP Landed Cost Analysis rapid-deployment solution Business benefits  Get a comprehensive picture and detailed insights into landed cost analysis  Reduce landed costs and improve competitiveness  Increase agility to meet customer demand  Reduce supply chain risk while increasing overall margins  Help ensure data accuracy and consistency  Eliminate manual processes and reduce maintenance costs
  • 60. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 64 SAP Supply Chain Execution Innovation Roadmap Shippers Rail & Truck Carriers Freight Forwarders 2011 2012 2013 2014 … Warehousing, Transportation & Event Management TCO / TCI HANA, Mobile Integration, Connectivity Analytics Retail Other Carriers Contract Logistics
  • 61. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 65 Strategy for Supporting Areas SAP HANA  SAP HANA-powered SCE analytics  SAP HANA-powered SCE solutions Mobile  Ecosystem enablement  Standard SAP mobile solutions Integration/Connectivity  End-to-end process integration  Out-of-the-box connectivity TCI / TCO  Supply Chain Execution Platform  Rapid Deployment Solutions SAPHANA SAP in-memory computing Track & Trace SAP Transportation Management SAP Extended Warehouse Mgmt. SAP Supply Chain Execution Platform
  • 62. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 66 Supply Chain Value Map Sales & Operations Business Planning Demand Driven Supply Chain Logistics & Order Fulfillment Service Supply Chain Supply Chain Monitoring Sales & Operations Planning Inventory & Service Level Optimization Demand Management Collaborative Response Management Manufacturing & Supply Planning Transportation Management Warehouse Management Track & Trace Service Parts Management Supply Chain GPS
  • 63. © 2013 SAP AG or an SAP affiliate company. All rights reserved. Thank you Contact information: Markus Rosemann Vice President, Logistics & Order Fulfillment, Industry Business Solutions Supply Chain SAP AG, Walldorf Markus.Rosemann@SAP.com

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