SAP Mobility strategy and Portfolio - SAP
 

SAP Mobility strategy and Portfolio - SAP

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SAP Mobility Forum

SAP Mobility Forum
22 mrt 2012, ’s-Hertogenbosch

Keynote

Spreker: Chris McClain, Executive Vice President Global Mobility Solutions at SAP

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    SAP Mobility strategy and Portfolio - SAP SAP Mobility strategy and Portfolio - SAP Presentation Transcript

    • SAP MobileMarch 2012
    • Legal disclaimerThe information in this document is confidential and proprietary to SAP and may not be disclosedwithout the permission of SAP. This document is not subject to your license agreement or any otherservice or subscription agreement with SAP. SAP has no obligation to pursue any course ofbusiness outlined in this document or any related presentation, or to develop or release anyfunctionality mentioned therein. This document, or any related presentation and SAPs strategy andpossible future developments, products and or platforms directions and functionality are all subjectto change and may be changed by SAP at any time for any reason without notice. The information onthis document is not a commitment, promise or legal obligation to deliver any material, code orfunctionality. This document is provided without a warranty of any kind, either express or implied,including but not limited to, the implied warranties of merchantability, fitness for a particularpurpose, or non-infringement. This document is for informational purposes and may not beincorporated into a contract. SAP assumes no responsibility for errors or omissions in thisdocument, except if such damages were caused by SAP intentionally or grossly negligent.All forward-looking statements are subject to various risks and uncertainties that could cause actualresults to differ materially from expectations. Readers are cautioned not to place undue reliance onthese forward-looking statements, which speak only as of their dates, and they should not be reliedupon in making purchasing decisions.© 2011 SAP AG. All rights reserved. 2
    • SAP’s Five Market Categories 11 Lines of Business Cloud 24 Industries Mobile 11 Lines of Business Analytics Go to Market Applications Database and Technology Powered by SAP HANA PRODUCT SOLUTION VALUE© 2011 SAP AG. All rights reserved. 3
    • The Demand for Mobility is Tremendous! SAP/Sybase Enterprise Mobility Market € Billion Achievements #1 in Mobile Device Management 26 In the Mobile Enterprise Applications #1 Platforms market 200 mobile applications 60 users sold on SUP and Afaria Million 4 1.8B+ messages delivered per day via Sybase 365 5.2B mobile subscribers reached via Sybase 2010 2015 365© 2011 SAP AG. All rights reserved. 4
    • SAP Mobile is €500M in 2012Revenue Customers €500M 2500+ 250 €281M 112 250 169 1000+ 2011 2012 2011 2012 Platform & Apps Sybase 365© 2011 SAP AG. All rights reserved. 5
    • SAP Mobile is €500M in 2012Revenue Total Apps €500M 1000 250 €281M 112 250 169 200 2011 2012 2011 2012 Platform & Apps Sybase 365© 2011 SAP AG. All rights reserved. 6
    • Mobile StrategyMobile Apps Business to Employee Business to Partner Business to ConsumerApplication PlatformSecurity & MessagingDevice Security Data Security Identity Mgmt. B2B / B2C Messaging© 2011 SAP AG. All rights reserved. 7
    • Mobile Strategy – Build, Buy, Partner Build Ecosystem PartnerMobile Apps Mobile Asset Mgt CDP Mobile App Mobile OD Apps Mobile Biz Suite Travel & Hosp. Other Industry Other Industry, Partner Apps Partner Apps Partner Apps Media & Ent. Partner Apps Partner Apps LoB, Analytic Automotive Direct Store / Field Svc Banking Delivery RetailApplication Platform Mobility Development Tools/SDK SAP Mobility Platform SUP MEAP + MCAP specific services + AFARIA MDM - Mobile Device ManagementSecurity & Messaging mCommerce Mobile Services Cloud Services mBanking Authentication Enterprise On Board mRemittance Push Service Provider mPayments Device Management Cockpit Coupons/Loyalty App Management Security© 2011 SAP AG. All rights reserved. 8
    • SAP - A Complete Mobile Solution cloud Leading Devices Mobilize Business RDS Processes One Platform MEAP MDM MCAP Backend Agnostic consulting Scalable & Cost Effective© 2011 SAP AG. All rights reserved. 9
    • SAP Mobile Applications INDUSTRY / PROCESS CONSUMERLOB / PRODUCTIVITY BI, ANALYTICS & EPM CUSTOM
    • B2E – LOB / PRODUCTIVITY Human Capital Finance and Risk Management • SAP Access Approver • SAP Employee Lookup • SAP Payment Approvals • SAP Interview Assistant • SAP Travel Expense • SAP Manager Insight Approval • SAP HR Approvals • SAP Travel Receipt • SAP Leave Request Capture • SAP Timesheet Sales and Service SCM and • SAP CRM Sales • SAP Customer Briefing Manufacturing • SAP Customers and • SAP Cart Approval Contacts • SAP ERP Quality Issue • SAP Customer Financial SAP Employees Factsheet • SAP Now • SAP ERP Order Status • SAP Box • SAP Material Availability • SAP ValueVu • SAP Sales OnDemand • SAP Streamwork • SAP Sales Order • CRM@SAP Notification • Sybase Mobile Sales and Workflow© 2011 SAP AG. All rights reserved. 11
    • Mobile Apps Showcase© 2011 SAP AG. All rights reserved. 12
    • INDUSTRY/PROCESS Banking • Executive dashboard SAP Retail • Retail banking Healthcare Execution Mobile App SAP CRM Sales Mobile App • Vital signs capturing • Computerized physician order entry Insurance • Insurance agent Manufacturing and Consumer • Plant manager cockpit • Warehouse management Oil and Gas • Equipment fact sheet • SAP EAM Work Order (execution add- on) Retail • In-store merchandise and inventory management • On-shelf availability Telecommunications • Customer analysis and retention for telcos • Convergent charging Utilities • Platform for utilities • SAP EAM Work Order for utilities© 2011 SAP AG. All rights reserved. 13
    • B2E – Analytics SAP BusinessObjects Experience SAP BusinessObjects Explorer SAP BusinessObjects Mobile© 2011 SAP AG. All rights reserved. 15
    • Sybase 365 mCommerce Retail Corporate Payments, Wallet , Loyalty Branchless Banking Adaptable Mobile Apps Industry Solutions ...... Banking Telco Utilities Retail Business Consulting Customer Support for all Mobile Channels Integrated Mobile Marketing Success Embedded Business Intelligence Interoperability Global Global Messaging Reach Global Data Roaming© 2011 SAP AG. All rights reserved. 16
    • B2C – mCommerce - Sybase 365 Sybase mBanking 365 Sybase mPayments 365 Sybase mRemittance 365 Sybase mCRM© 2011 SAP AG. All rights reserved. 17
    • B2C Case Study: mBanking – Royal Bank of Canada RBC Mobile Banking Devices: iPhone, iPod, iPad Blackberry, Android Services •Transfer money between RBC accounts •Check account balances •View account activity •Review transaction history •Send Interac‡ e- transfers •Pay bills •Find RBC Branches and ATMs using devices GPS© 2011 SAP AG. All rights reserved. 18
    • B2C Case Study: mPayments - Paybox Austria Services – 6000 merchants • Vending • Books • Eating / Drinking • Send Money •Train/Bus Ticketing •Parking •Prepaid Recharge •Cinema/Event Ticketing •Lotto/Betting •Donations •Online Merchants •Payments •Pay with phone •Pay securely on the web •Billed to operator bill or bank account or prepaid cardsNational payment system across A1, Orange, T-Mobile and tele.ring. Postpaid customers, direct billed to bank accounts or carrier bill: Early2010 700,000 active users, 5.5 M Mobile Payments© 2011 SAP AG. All rights reserved. 19
    • B2C Case Study: mCRM - Facebook facebook • Messaging to 200 countries • Indonesia, Mexico, Turkey among top 5 worldwide supported destinations • 25m mobile messages delivered daily worldwide • Primary services – New User Activations, User Status Updates Notifications, and Security Challenges© 2011 SAP AG. All rights reserved. 21
    • B2C Case Study: mCRM – P&G Consumer Loyalty Campaign : reduce erosion of 100% market share for newborns as child ages  SMS based Mobile enrollment, balance inquiries, and redemption  Integrated into packaging Learn, Win and More with the  Redemption for next size Pampers Club  8% increase in market share 2009© 2011 SAP AG. All rights reserved. 22
    • CUSTOM© 2011 SAP AG. All rights reserved. 23
    • © 2011 SAP AG. All rights reserved. 24
    • 1000APPS IN 2012© 2011 SAP AG. All rights reserved. 25
    • © 2010 SAP AG. All Rights Reserved No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. Microsoft, Windows, Excel, Outlook, and PowerPoint are registered trademarks of Microsoft Corporation. IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System z10, System z9, z10, z9, iSeries, pSeries, xSeries, zSeries, eServer, z/VM, z/OS, i5/OS, S/390, OS/390, OS/400, AS/400, S/390 Parallel Enterprise Server, PowerVM, Power Architecture, POW ER6+, POWER6, POWER5+, POWER5, POWER, OpenPower, PowerPC, BatchPipes, BladeCenter, System Storage, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, Parallel Sysplex, MVS/ESA, AIX, Intelligent Miner, WebSphere, Netfinity, Tivoli and Informix are trademarks or registered trademarks of IBM Corporation. Linux is the registered trademark of Linus Torvalds in the U.S. and other countries. Adobe, the Adobe logo, Acrobat, PostScript, and Reader are either trademarks or registered trademarks of Adobe Systems Incorporated in the United States and/or other countries. Oracle is a registered trademark of Oracle Corporation. UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or registered trademarks of Citrix Systems, Inc. HTML, XML, XHTML and W3C are trademarks or registered trademarks of W3C®, World Wide Web Consortium, Massachusetts Institute of Technology. Java is a registered trademark of Sun Microsystems, Inc. JavaScript is a registered trademark of Sun Microsystems, Inc., used under license for technology invented and implemented by Netscape. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, Clear Enterprise, SAP BusinessObjects Explorer and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP France in the United States and in other countries. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary. The information in this document is proprietary to SAP. No part of this document may be reproduced, copied, or transmitted in any form or for any purpose without the express prior written permission of SAP AG. This document is a preliminary version and not subject to your license agreement or any other agreement with SAP. This document contains only intended strategies, developments, and functionalities of the SAP® product and is not intended to be binding upon SAP to any particular course of business, product strategy, and/or development. Please note that this document is subject to change and may be changed by SAP at any time without notice. SAP assumes no responsibility for errors or omissions in this document. SAP does not warrant the accuracy or completeness of the information, text, graphics, links, or other items contained within this material. This document is provided without a warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials. This limitation shall not apply in cases of intent or gross negligence. The statutory liability for personal injury and defective products is not affected. SAP has no control over the information that you may access through the use of hot links contained in these materials and does not endorse your use of third-party Web pages nor provide any warranty whatsoever relating to third-party Web pages.© 2010 SAP AG. All rights reserved. / Page 26