• Share
  • Email
  • Embed
  • Like
  • Private Content
SAP Big Data Forum 2013 B2 Capgemini
 

SAP Big Data Forum 2013 B2 Capgemini

on

  • 504 views

 

Statistics

Views

Total Views
504
Views on SlideShare
504
Embed Views
0

Actions

Likes
0
Downloads
9
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    SAP Big Data Forum 2013 B2 Capgemini SAP Big Data Forum 2013 B2 Capgemini Presentation Transcript

    • 100? 1,000?
    • 1,400,000? 1,344,000,000 1,021,440,000,000,000 429,004,800,000,000,000?
    • Extreme apps for retail powered by SAP HANA October 10, 2013 – ‘s-Hertogenbosch, NL Erik de Veer Executive Consultant Retail Solutions
    • AGENDA  Background and Introductions  Retail Business Challenges  What are Extreme Applications for Retail?  Examples: • Market Basket Analysis, Affinity Algorithm • Next Best Action, Targeted Promotions  Q&A Extreme apps for retail powered by SAP HANA – Erik de Veer | 10th October, 2013 Copyright © Capgemini 2013 – Internal use only. All Rights Reserved 4
    • Retail Business Challenges
    • The challenge of combining customer demand, product availability, and margin…to remain competitive Extreme apps for retail powered by SAP HANA – Erik de Veer | 10th October, 2013 Copyright © Capgemini 2013 – Internal use only. All Rights Reserved 6
    • Mega Trends driving Transformation in the Retail Industry… Increased Urbanization Growing Consumer Concern about Sustainability Aging Population Increasing Spread of Wealth Increased Impact of Consumer Technology Adoption Shifting of Economic Power Scarcity of Natural Resources Increase in Regulatory Pressure Increase in Consumer Service Demands Rapid Adoption of Supply Chain Technology Capabilities Increased Importance of Health and Wellbeing Impact of NextGeneration Information Technologies Extreme apps for retail powered by SAP HANA – Erik de Veer | 10th October, 2013 Copyright © Capgemini 2013 – Internal use only. All Rights Reserved 7
    • New customer behaviors require real-time insight Customers are ‘competitor savvy’ and other offers are just a click away New heartbeat in category management and merchandising Personalized offers require dynamic promotions Retail is always on, 24/7 Social and mobile commerce are the new norm Maintaining margin and profitability Omni-channel requirements and capabilities (i.e. click/collect) Digital Data growth and the combination of structured/unstructured data BYOD Marketing paves the way for IT Extreme apps for retail powered by SAP HANA – Erik de Veer | 10th October, 2013 Copyright © Capgemini 2013 – Internal use only. All Rights Reserved 8
    • What are Extreme Applications for Retail?
    • Point of Sale data analysis on steroids Cash receipts Multi Channels Customers Datamodel + Algorithms Categories Articles Stock Extreme apps for retail powered by SAP HANA – Erik de Veer | 10th October, 2013 Copyright © Capgemini 2013 – Internal use only. All Rights Reserved 10
    • General product overview Market Basket Analysis Markdown Management Next Best Action Extreme Applications for Retail Powered by SAP HANA Real Time Sales Analysis / Extreme POS Analysis Extreme apps for retail powered by SAP HANA – Erik de Veer | 10th October, 2013 Copyright © Capgemini 2013 – Internal use only. All Rights Reserved 11
    • How it all comes together: Extreme Applications module interactions Articles in current Articles Prices Inventory Tim/Season POS Buying patterns Article affinity analysis MARKET BASKET ANALYSIS Promotion rules Current and past sales trends Optimize combined sales and promotions to increase profitability MARKDOWN MGMT Forecasted stock end of season Improve markdown strategy to optimize stock and profitability NEXT BEST ACTION Articles Margin Time POS EXTREME POS basket/ loyalty ID of customer Mr. X Next best promotion for customer Mr X Next Best Article for customer Mr X Improve sales, profitability, and customer loyalty …in Real-Time! Extreme apps for retail powered by SAP HANA – Erik de Veer | 10th October, 2013 Copyright © Capgemini 2013 – Internal use only. All Rights Reserved 12
    • Extreme Retail Applications - Examples Extreme apps for retail powered by SAP HANA – Erik de Veer | 10th October, 2013 Copyright © Capgemini 2013 – Internal use only. All Rights Reserved 13
    • Market Basket Analysis Extreme apps for retail powered by SAP HANA – Erik de Veer | 10th October, 2013 Copyright © Capgemini 2013 – Internal use only. All Rights Reserved 14
    • Example of Market Basket Analysis Extreme apps for retail powered by SAP HANA – Erik de Veer | 10th October, 2013 Copyright © Capgemini 2013 – Internal use only. All Rights Reserved 15
    • Next Best Action, Customer-targeted promotion Extreme apps for retail powered by SAP HANA – Erik de Veer | 10th October, 2013 Copyright © Capgemini 2013 – Internal use only. All Rights Reserved 16
    • Next Best Action, Customer-targeted promotion Extreme apps for retail powered by SAP HANA – Erik de Veer | 10th October, 2013 Copyright © Capgemini 2013 – Internal use only. All Rights Reserved 17
    • Make Impactful Real-Time Decisions… To Better Engage with Technology-Enabled Consumers - The Consumer in the Driver’s Seat To Help Optimize a Shared Supply Chain - Collaborate Differently, Compete Differently Extreme apps for retail powered by SAP HANA – Erik de Veer | 10th October, 2013 Copyright © Capgemini 2013 – Internal use only. All Rights Reserved 18
    • 429,004,800,000,000,000? 16,777,216?
    • Q&A
    • THANK YOU! Erik de Veer Capgemini, Global Sector Consumer Products & Retail Global Leader, SAP Retail and Fashion Solutions e. erik.de.veer@capgemini.com m. +31 6 1502 7845 @erikdeveer Extreme apps for retail powered by SAP HANA – Erik de Veer | 10th October, 2013 Copyright © Capgemini 2013 – Internal use only. All Rights Reserved 21
    • About Capgemini With more than 125,000 people in 44 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2012 global revenues of EUR 10.3 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business Experience™, and draws on Rightshore®, its worldwide delivery model. Learn more about us at www.capgemini.com. www.capgemini.com The information contained in this presentation is proprietary. © 2013 Capgemini – Internal use only. All rights reserved. Rightshore® is a trademark belonging to Capgemini.