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Marketo Sanjay Dholakia Marketing Inspiration Day, 19 juni 2014

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De Marketing Inspiration Day van 19 juni stond volledig in het teken van waardevolle customer experiences. Hoe versterkt u de relatie met uw klanten wanneer u gebruik maakt van opgebouwde inzichten …

De Marketing Inspiration Day van 19 juni stond volledig in het teken van waardevolle customer experiences. Hoe versterkt u de relatie met uw klanten wanneer u gebruik maakt van opgebouwde inzichten over voorkeuren en gedrag? En hoe overtreffen organisaties -keer op keer- de hooggespannen verwachtingen van hun klanten? Dompel uzelf in een warm bad vol innovaties en ideeën om uw eigen customer experience aan te scherpen. Five New Rules for a New World. We leven in een nieuwe wereld. Met nieuwe regels. Sanjay Dholakai neemt u mee op reis langs vijf regels voor die nieuwe wereld. Bekijk de hele presentatie hier: https://www.youtube.com/watch?v=7Gi-i08yVL8

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  • 1. Page 1 © 2013 Marketo, Inc. Marketo Proprietary and Confidential The New Marketing Rules for a Digital World Sanjay Dholakia, Chief Marketing Officer, Marketo @sdholakia June 2014
  • 2. Page 2 © 2013 Marketo, Inc. Marketo Proprietary and ConfidentialSource: Adbusters, 2011
  • 3. Page 3 © 2013 Marketo, Inc. Marketo Proprietary and Confidential The Rules of Marketing are Being Rewritten
  • 4. Page 4 © 2013 Marketo, Inc. Marketo Proprietary and Confidential So, what are these new rules?
  • 5. Page 5 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Demographic Behavioral Segmentation THEN NOW New Marketing Rule #1
  • 6. Page 7 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Mass Advertising 1:1 Communication THEN NOW New Marketing Rule #2
  • 7. Panasonic Systems Communications Company Europe
  • 8. Page 9 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Point in time Blasts Continuous Relationships THEN NOW New Marketing Rule #3
  • 9. Page 11 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Few / isolated channels Exploding / integrated channels THEN NOW New Marketing Rule #4
  • 10. Page 13 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Intuitive decision making Data-driven automation THEN NOW New Marketing Rule #5
  • 11. © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 12. Page 15 © 2013 Marketo, Inc. Marketo Proprietary and Confidential THEN NOW It’s a new world, with new rules #1 #2 #3 #4 #5 Demographic Behavioral Segmentation Mass Advertising 1:1 Communication Point in time Blasts Continuous Relationships Few / isolated channels Exploding / integrated channels Intuitive decision making Data-driven automation
  • 13. Page 16 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Thank you! Sanjay Dholakia, Chief Marketing Officer, Marketo @sdholakia June 2014

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