Page 1
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
The New Marketing Rules for a
Digital World
Sanjay Dholak...
Page 2
© 2013 Marketo, Inc. Marketo Proprietary and ConfidentialSource: Adbusters, 2011
Page 3
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
The Rules of Marketing are Being Rewritten
Page 4
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
So, what are these new rules?
Page 5
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Demographic Behavioral Segmentation
THEN NOW
New Marketin...
Page 7
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Mass Advertising 1:1 Communication
THEN NOW
New Marketing...
Panasonic Systems
Communications Company
Europe
Page 9
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Point in time Blasts Continuous Relationships
THEN NOW
Ne...
Page 11
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Few / isolated channels Exploding / integrated channels
...
Page 13
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Intuitive decision making Data-driven automation
THEN NO...
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Page 15
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
THEN NOW
It’s a new world, with new rules
#1
#2
#3
#4
#5...
Page 16
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Thank you!
Sanjay Dholakia, Chief Marketing Officer, Mar...
Marketo Sanjay Dholakia Marketing Inspiration Day, 19 juni 2014
Marketo Sanjay Dholakia Marketing Inspiration Day, 19 juni 2014
Marketo Sanjay Dholakia Marketing Inspiration Day, 19 juni 2014
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Marketo Sanjay Dholakia Marketing Inspiration Day, 19 juni 2014

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De Marketing Inspiration Day van 19 juni stond volledig in het teken van waardevolle customer experiences. Hoe versterkt u de relatie met uw klanten wanneer u gebruik maakt van opgebouwde inzichten over voorkeuren en gedrag? En hoe overtreffen organisaties -keer op keer- de hooggespannen verwachtingen van hun klanten? Dompel uzelf in een warm bad vol innovaties en ideeën om uw eigen customer experience aan te scherpen. Five New Rules for a New World. We leven in een nieuwe wereld. Met nieuwe regels. Sanjay Dholakai neemt u mee op reis langs vijf regels voor die nieuwe wereld. Bekijk de hele presentatie hier: https://www.youtube.com/watch?v=7Gi-i08yVL8

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Marketo Sanjay Dholakia Marketing Inspiration Day, 19 juni 2014

  1. 1. Page 1 © 2013 Marketo, Inc. Marketo Proprietary and Confidential The New Marketing Rules for a Digital World Sanjay Dholakia, Chief Marketing Officer, Marketo @sdholakia June 2014
  2. 2. Page 2 © 2013 Marketo, Inc. Marketo Proprietary and ConfidentialSource: Adbusters, 2011
  3. 3. Page 3 © 2013 Marketo, Inc. Marketo Proprietary and Confidential The Rules of Marketing are Being Rewritten
  4. 4. Page 4 © 2013 Marketo, Inc. Marketo Proprietary and Confidential So, what are these new rules?
  5. 5. Page 5 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Demographic Behavioral Segmentation THEN NOW New Marketing Rule #1
  6. 6. Page 7 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Mass Advertising 1:1 Communication THEN NOW New Marketing Rule #2
  7. 7. Panasonic Systems Communications Company Europe
  8. 8. Page 9 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Point in time Blasts Continuous Relationships THEN NOW New Marketing Rule #3
  9. 9. Page 11 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Few / isolated channels Exploding / integrated channels THEN NOW New Marketing Rule #4
  10. 10. Page 13 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Intuitive decision making Data-driven automation THEN NOW New Marketing Rule #5
  11. 11. © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  12. 12. Page 15 © 2013 Marketo, Inc. Marketo Proprietary and Confidential THEN NOW It’s a new world, with new rules #1 #2 #3 #4 #5 Demographic Behavioral Segmentation Mass Advertising 1:1 Communication Point in time Blasts Continuous Relationships Few / isolated channels Exploding / integrated channels Intuitive decision making Data-driven automation
  13. 13. Page 16 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Thank you! Sanjay Dholakia, Chief Marketing Officer, Marketo @sdholakia June 2014

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