Test Your Hypothesis Now:
Try SAP Customer Engagement Intelligence for Yourself
Download a free trial to find out how SAP C...
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SAP Customer Engagement Intelligence powered by SAP HANA

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See the problem of the elusive customer and test your hypothesis, and solve your case now with the SAP Customer Engagement Intelligence powered by SAP HANA.

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SAP Customer Engagement Intelligence powered by SAP HANA

  1. 1. Test Your Hypothesis Now: Try SAP Customer Engagement Intelligence for Yourself Download a free trial to find out how SAP Customer Engagement Intelligence can help solve your case of the elusive customer. Maximize purchase opportunities and sales conversion Segment and target effectively Identify cross-selling and up-selling opportunities Invest the right resources in the right customers, prospects, products, and channels Enhance customer engagement and loyalty Potential customers are leaving a new kind of data trail that reveals their needs and wants: Using your uncanny powers of deduction, you hit on the best possible solution: SAP Customer Engagement Intelligence powered by SAP HANA How can you help the Marketing team engage with prospects before they make their buying decisions? GATHER YOUR FACTSStep 2 +5% YOY -10% YOY * Source: Big Data for Marketing: Targeting Success, Aberdeen Group, January 2013 +31% YOY Companies that know how to engage using their data Companies with average use of customer data Companies that do not use customer data You need a solution that can tell your Marketing team – in real time – what your customers want so Marketing can increase the effectiveness of their campaigns. OBSERVE YOUR SURROUNDINGSStep 1 79% of online shoppers spend half their shopping time researching products Source: PowerReviews, Social Shopping Study, June 2011 53% have abandoned a purchase due to negative online reviews Source: Interactive Advertising Bureau, Mobile Phone Shopping Diaries, May 2012 59% are willing to try a new brand to get better customer service Source: American Express, Global Customer Service Barometer, 2011 DRAW YOUR CONCLUSIONSStep 3 WEBSITE INTERACTIONS SOCIAL MEDIA CHATTER EVENT ATTENDANCE PREVIOUS PURCHASES Buying decisions are often made before your company is even aware of the opportunity. The Problem of the Elusive Customer As an IT professional, you’re often called upon to solve the toughest mysteries. Like, how to help Marketing chase down elusive customers. How can you enable them to reach today’s empowered, internet-savvy people? Experience SAP Customer Engagement Intelligence. Start your Free Trial now: http://try.saphana.com/cei

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