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Generating Real Results from Big Data: Paramount Pictures

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Paramount Pictures promoted early screenings of the movie ‘Super 8’ on Twitter to create buzz. The exclusive sneak previews generated $1million in box office receipts. SAP is a proud sponsor of "The …

Paramount Pictures promoted early screenings of the movie ‘Super 8’ on Twitter to create buzz. The exclusive sneak previews generated $1million in box office receipts. SAP is a proud sponsor of "The Human Face of Big Data", a fascinating look at the affect that Big Data has on humanity. To learn more about this and other stories in the book: http://amzn.to/UhubvR

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