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July 2013
Delivering Real-Time Business Value for
Media
SAP Business Suite Powered by SAP HANA
Public
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 2Public
Consumers depend on individually customizable
deli...
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 3Public
The audience-centric media enterprise
Align busine...
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 4Public
SAP Business Suite powered by SAP HANA
The next-ge...
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 5Public
Industry value map for media
Transforming to the n...
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 6Public
Compelling Content Creation
Media Planning
Acquire...
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 7Public
Today
With SAP Business Suite on
SAP HANA
KPI impr...
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 8Public
Today
With SAP Business Suite on
SAP HANA
KPI impr...
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 9Public
Today
With SAP Business Suite on
SAP HANA
KPI impr...
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 10Public
Today
With SAP Business Suite on
SAP HANA
KPI imp...
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 11Public
Today
With SAP Business Suite on
SAP HANA
KPI imp...
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 12Public
Today
With SAP Business Suite on
SAP HANA
KPI imp...
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 13Public
Today
With SAP Business Suite on
SAP HANA
KPI imp...
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 14Public
Today
With SAP Business Suite on
SAP HANA
KPI imp...
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 15Public
Today
With SAP Business Suite on
SAP HANA
KPI imp...
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 16Public
Today
With SAP Business Suite on
SAP HANA
KPI imp...
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 17Public
Today
With SAP Business Suite on
SAP HANA
KPI imp...
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 18Public
Next step
Business scenario recommendation and va...
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 19Public
Customer case: HSE24
HSE24, as live sales channel...
© 2013 SAP AG or an SAP affiliate company. All rights reserved.
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Delivering Real-Time Business Value for Media

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This deck is a SoH Executive positioning document in 3 parts for Media

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Transcript of "Delivering Real-Time Business Value for Media"

  1. 1. July 2013 Delivering Real-Time Business Value for Media SAP Business Suite Powered by SAP HANA Public
  2. 2. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 2Public Consumers depend on individually customizable delivery channels for information and entertainment. Own the relationship with your audience ‒ understand and predict their requirements and respond with relevant content to instantly meet their needs.  Optimize the digital supply chain  Create new revenue streams with innovative offerings  Deliver rich experiences across platforms, meeting consumers where they want to be served
  3. 3. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 3Public The audience-centric media enterprise Align business operations with consumer needs Create compelling content  Forecast costs to develop, produce, and distribute content with real-time simulations of planning and costing scenarios  Maximize production capacity, reduce schedule slippage, and allocate resources optimally Monetize content  Use a central repository for data from applications and Web sources like social media, delivering a true 360-degree view of each audience member’s behavior  Leverage real-time analysis of consumer context for precise targeting of personalized products and offers Accelerate and optimize financial processes  Speed up financial reconciliation  Minimize days sales outstanding
  4. 4. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 4Public SAP Business Suite powered by SAP HANA The next-generation business platform Real-time business In-memory Business transactions Digital connections Collaborative business CloudSocial Big DataMobile One platform bringing it all together Advanced analytics
  5. 5. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 5Public Industry value map for media Transforming to the new digital market Compelling Content Creation Media Planning Acquire and Manage Content Production Management and Accounting Audience Monetization Customer and Service Usage Analysis Social Media Analysis and Audience Engagement Cross Platform Advertising Sales Media Content Monetization Marketing and Brand Management Rights Management and License Sales Newspaper and Magazine Subscription Premium Content Subscription People and Talent Core Human Resources and Payroll Talent Management Time and Attendance Management Workforce Planning and Analytics Finance Financial Performance Management Accounting and Financial Close Treasury and Financial Risk Management Collaborative Finance Operations Enterprise Risk and Compliance Management Procurement Supplier Discovery and Lifecycle Management Strategic Sourcing and Contracting Procurement and Order Collaboration Collaborative Invoice to Pay Commodity Management IT Management Application Lifecycle Management IT Infrastructure Management IT Portfolio and Project Management IT Service Management IT Strategy and Governance Press Distribution Content to Cash Technology Solutions Analytics Consumer ExperienceData Management Enterprise Mobility SAP HANA platform Application Development and Integration
  6. 6. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 6Public Compelling Content Creation Media Planning Acquire and Manage Content Production Management and Accounting Audience Monetization Customer and Service Usage Analysis Social Media Analysis and Audience Engagement Cross Platform Advertising Sales Media Content Monetization Marketing and Brand Management Rights Management and License Sales Newspaper and Magazine Subscription Premium Content Subscription People and Talent Core Human Resources and Payroll Talent Management Time and Attendance Management Workforce Planning and Analytics Finance Financial Performance Management Accounting and Financial Close Treasury and Financial Risk Management Collaborative Finance Operations Enterprise Risk and Compliance Management Procurement Supplier Discovery and Lifecycle Management Strategic Sourcing and Contracting Procurement and Order Collaboration Collaborative Invoice to Pay Commodity Management IT Management Application Lifecycle Management IT Infrastructure Management IT Portfolio and Project Management IT Service Management IT Strategy and Governance Press Distribution Content to Cash Technology Solutions Analytics Consumer ExperienceData Management Enterprise Mobility SAP HANA platform Application Development and Integration Industry value map for media Real-time value for key end-to-end processes Highest real-time business value for media 2 * = represents user allocation 1 4 4 4 2 33 5
  7. 7. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 7Public Today With SAP Business Suite on SAP HANA KPI improvements are high-level estimates and will have to be validated for each customer situation. Marketing and brand management Business value for marketing  Missed market opportunities due to lack of visibility and inefficient processes  Data explosion driven by new level of consumer connectivity via mobile devices and social networks  Data in disparate sources, which prevents true 360-degree view of the customer  Agile marketing to respond faster to changing market dynamics and opportunities  New analytical data-mining capabilities on Big Data (social media, predictive)  Near real-time monitoring and reporting on marketing performance  One central place for collecting all customer data, leading to 360-degree view of customers in real time  Precision marketing to personalize every interaction with the customer Improve profitability Optimize Increase return on marketing investments customer satisfaction
  8. 8. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 8Public Today With SAP Business Suite on SAP HANA KPI improvements are high-level estimates and will have to be validated for each customer situation. Financial performance management Business value for planning, budgeting, and forecasting  Planning performance limited to online analytical processing (OLAP), staged cubes for transactional and master data  Data load performance driven by the amount of data extracted from SAP Business Suite  Reporting, loading, and retraction performance that limits planning iterations  Drill-down within OLAP cubes and navigation to SAP Business Suite and online transaction processing (OLTP) data that occur within standard times  Seamless replication of master and transactional data from SAP Business Suite applications  Availability of more granular data to support planning  Big Data challenge negated, allowing faster extract and DataStore object (DSO) activation times  Iterative planning and real-time simulation supported through improved performance  Improved performance for drill-down (expand) and consolidation (collapse)  Fast drill-through and live view of transactional data in SAP Business Suite Improve service-level performance Reduce Minimize cycle times and manual effort operating costs
  9. 9. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 9Public Today With SAP Business Suite on SAP HANA KPI improvements are high-level estimates and will have to be validated for each customer situation. Financial performance management Business value for profitability and cost analysis  Data latencies and processes delays that impact the ability to react to issues and opportunities  Lack of data depth and user self- service that affect internal decision making  Long-running processes  Time-intensive data queries  Mostly manual data analysis  Substantial amount of effort and time spent not directly adding value  Suboptimal resource efficiency and effectiveness  Timely execution of critical business processes that supports decision making and increases the ability to swiftly act (insight to action) in dynamic market environments  Critical transactions and calculations that run quickly  Instant response times on queries  Prebuilt analytics automating the data analysis process  Leaner processes from data capture through data analysis  Increased productivity through process-optimized analytics and mobile support Improve service-level performance Reduce Minimize cycle times and manual effort operating costs
  10. 10. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 10Public Today With SAP Business Suite on SAP HANA KPI improvements are high-level estimates and will have to be validated for each customer situation. Financial performance management Business value for financial and managerial reporting  Risk of noncompliance due to unfulfilled audits  A lot of data; decision-relevant information not readily available  Data analysis not supported or automated  Long-running batch jobs/reports  Time-intensive data analysis  Large number of time-consuming, non-value-added processes required to provide (access) accurate, up-to- date information  Timely execution of compliance- relevant validation tasks  Increased end-user satisfaction (accurate, detailed, visualized, timely, and actionable information)  Key critical-path processes and reports accelerated  Instant response time on most data analysis queries  Workarounds and data latencies eliminated  End-user data analysis through self- service means (via SAP BusinessObjects business intelligence solutions) Improve service-level performance Reduce Minimize month-end closing time operating costs
  11. 11. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 11Public Today With SAP Business Suite on SAP HANA KPI improvements are high-level estimates and will have to be validated for each customer situation. Accounting and financial close Business value for entity close  Long-running processes  Time-intensive reconciliations  Limited time for analysis  Inefficiencies due to manual processes and low automation  Missing financial excellence resulting in higher cost of equity at the capital markets  Difficulties in supporting parallel financial reporting standards on a global basis and in simulation of scenarios  More time for analysis, less overtime, and earlier publishing of financial results enabled through faster period-end processes and better reconciliations  Increased efficiency through smarter reconciliations and reporting, reducing operating costs and improving stakeholder satisfaction  Real-time analytics down to the lowest level of detail – delivering quality at source, transparency, and process efficiencies Minimize time to close the entities’ books Reduce Enhance cost of finance compliance and accuracy
  12. 12. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 12Public Today With SAP Business Suite on SAP HANA KPI improvements are high-level estimates and will have to be validated for each customer situation. Collaborative financial operations Business value for receivables management  More time spent preparing data; less time for analysis  Collaboration beyond finance team hindered by perceived system complexity  Limitations in analysis capabilities and dimensions because of reliance on finance aggregates  Large data volumes that lead to batch processing and reporting latency  Difficulty in identifying exceptions in thousands of pages of reports  Instant portfolio overview that lets managers focus team efforts on tactical wins  Ability to involve sales executives and other business partners to accelerate collections and dispute resolution  More accurate document-level calculation of days sales outstanding (DSO) that allow you to identify root causes of changes to DSO  Real-time reporting on all accounts receivables data including credit, collections, and disputes  Anywhere, anytime access to key receivables status Increase cash collections and accelerate dispute resolution Optimize Leverage working capital up-to-date, instant overview of receivables portfolio
  13. 13. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 13Public Today With SAP Business Suite on SAP HANA KPI improvements are high-level estimates and will have to be validated for each customer situation. Collaborative financial operations Business value for payables management  Expensive and error-prone manual process steps  High cost per invoice due to large amounts of tasks  Need to improve compliance and audit turnaround time  Inability to determine exact moment of payment  Inability to influence cash position  Inability to understand where control over invoice-to-pay cycle is lost  Inability to make use of cash discounts  Risk of supply chain interruptions with key suppliers  Loss of supplier loyalty affecting contract renewals  Scalable automation of invoice-to-pay reconciliation process  Actionable insight with live access to items in process and multidimensional insight to AP process performance  Extensive control over influence factors to days payable outstanding (DPO)  Optimization of cash position through precise timing of supplier payments  DPO lower than net payment terms, allowing strategic decision making on payment along cash position  Additional dynamic discounts that can be offered or leveraged Decrease days payable outstanding Optimize Reduce working capital lost supplier discounts
  14. 14. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 14Public Today With SAP Business Suite on SAP HANA KPI improvements are high-level estimates and will have to be validated for each customer situation. Core human resources and payroll Business value for payroll processing  Responses to management’s ad hoc inquiries about trends of high-volume payroll information result in significant costs for HR IT.  Business users have a very limited ability to analyze payroll results.  Addressing employee inquiries around payroll is time-consuming and expensive, while HR is under pressure to increase the quality of service provided to employees and to lower the costs of providing those services.  HR IT resources freed to focus on the execution of organizational strategic tasks  Ability to leverage thresholds as a steering mechanism to optimize business performance  Simplification of payroll data analysis with optimized representation of data  High-speed read access based on SAP HANA, slashing time accessing and analyzing critical payroll information  Faster response times to employees, increasing employee productivity and satisfaction Increase productivity of users responsible for payroll management Improve Reduce employee satisfaction overall costs of payroll processing
  15. 15. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 15Public Today With SAP Business Suite on SAP HANA KPI improvements are high-level estimates and will have to be validated for each customer situation. Time and attendance management Business value for time and absence calculation  Responses to management’s ad hoc inquiries about trends of high-volume time information results in significant costs tor HR IT.  Business users have a very limited ability to analyze time evaluation data.  Addressing employee inquiries around time is time-consuming and expensive, while HR is under pressure to increase the quality of service provided to employees and to lower the costs of providing those services.  HR IT resources freed to focus on the execution of organizational strategic tasks  Ability to leverage thresholds as a steering mechanism to optimize business performance  Simplification of time evaluation data analysis with optimized representation of data  High-speed read access based on SAP HANA, slashing time accessing and analyzing critical time information  Faster response times to employees, increasing employee productivity and satisfaction Increase productivity of users responsible for time management Improve Reduce employee satisfaction overall costs of time management
  16. 16. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 16Public Today With SAP Business Suite on SAP HANA KPI improvements are high-level estimates and will have to be validated for each customer situation. Workforce planning and analytics Business value for transactional analytics  Translation of organizational strategy into HR metrics requiring significant effort or special expertise  Decisions often based on hunches  Difficult to zero in on underlying transactions from high-level key performance indicators (KPIs)  Time-consuming data loads in traditional reporting tools  Integrated and personalized cockpits that provide insight into metrics that matter most  Ability to leverage thresholds as a steering mechanism to optimize business performance  Powerful predefined workforce and time management–related KPIs for managers with the ability to navigate into details  Embedded analytics inside business transactions  Prebuilt virtual data models for real- time transactional analytics  Simplified architecture Increase revenue per employee by using analytics to identify strategic advantages Optimize Reduce your business with reliable real-time HR data time and costs of operational reporting
  17. 17. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 17Public Today With SAP Business Suite on SAP HANA KPI improvements are high-level estimates and will have to be validated for each customer situation. Procurement and order collaboration Business value for operational procurement  Missing real-time insight into operational procurement reporting  Lack of capability to dynamically create operational procurement related reporting in a modern user interface  Slow and costly paper-based processes  High transaction costs  Long-running transactions while posting documents with high volume of line items  Frequent errors due to maverick spend  New configuration options for procurement analysis  Modern, easy-to-consume user interface  Complete visibility into end-to-end procurement activities  Real-time insight and information that is easier to manipulate  Accelerated long-lasting processing of purchasing documents Increase transparency Lower Increase procurement operations cost process effectiveness
  18. 18. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 18Public Next step Business scenario recommendation and value discovery workshop  SAP offers a proven methodology and approach to discover the customer-specific business improvement areas and quantify value potential.  We suggest such a workshop with your line-of-business and IT experts.  As a starting point, we recommend a performance and usage analysis of your current system.
  19. 19. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 19Public Customer case: HSE24 HSE24, as live sales channels, is very dependent on time. What we’ve seen is that we can get a complete picture of the customer in seconds – including data coming from new sources like social media. We can now have more detailed analysis of our sales in real-time, and deliver personalized offerings to the customer while he is calling for new cross and up-sell opportunities. We want to continue to grow our sales in new countries. Having one real-time platform will be a key success driver for us to conquer the markets in the future Norbert Paulus, EVP Broadcast & IT, HSE24 AT A GLANCE Objective Proof of concept Solution SAP CRM powered by SAP HANA Benefits Personalize customer engagement with real-time information
  20. 20. © 2013 SAP AG or an SAP affiliate company. All rights reserved. Thank you
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