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The Next Wave of Text Messaging
The Next Wave of Text Messaging
The Next Wave of Text Messaging
The Next Wave of Text Messaging
The Next Wave of Text Messaging
The Next Wave of Text Messaging
The Next Wave of Text Messaging
The Next Wave of Text Messaging
The Next Wave of Text Messaging
The Next Wave of Text Messaging
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The Next Wave of Text Messaging

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  • 1. The Next Wave of Text Messaging John Lauer, CEO Zipwhip Public
  • 2. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 2Public The Next Wave of Text Messaging It’s no secret: people everywhere love to text message. It is the most popular and fastest growing communication medium on the planet. There are more texts everyday than voice calls. An increasing population would rather send a text than leave a voice message. The next wave of text messaging innovation will only solidify the medium’s place in our lives for years to come.
  • 3. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 3Public The Next Wave of Text Messaging Why is texting so pervasive in our lives? • It just works • It’s ubiquitous • It requires no third-party app • It requires no login or account setup • It’s asynchronous • It’s inherently succinct • It’s intimate • It’s one of the few smartphone alerts customers keep turned on
  • 4. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 4Public The Next Wave of Text Messaging I thought text messaging was going to be slowly replaced by OTT players who claim to be taking messaging market share in the united states and globally? Not a chance. Because of the proliferation of unlimited texting plans in the United States, there is no OTT threat to US operators. Texting in the United States is bundled among other services, so we don’t have to worry about costly overages. Internationally this is not the case, hence why you see micro-market dominance by some OTT players.
  • 5. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 5Public The Next Wave of Text Messaging Is Rich Communications Services (RCS) going to replace text messaging? Eventually yes, but not for another five years or so. In addition to operator efficiencies, RCS brings the promise of the enhanced services to consumers that are offered by many OTT applications. Once all operators globally have implemented RCS and consumers have upgraded to RCS-compliant phones, you will see RCS replace traditional SMS and MMS.
  • 6. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 6Public The Next Wave of Text Messaging
  • 7. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 7Public The Next Wave of Text Messaging What do you mean, “cloud texting for my mobile number”? This means allowing customers to access their text messaging service from any device with an internet connection. Solutions like Verizon Messages or AT&T In-App Messaging allow customers to experience text messaging on non-phone devices under their existing mobile numbers.
  • 8. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 8Public The Next Wave of Text Messaging Why would anyone want to text from a landline or toll-free number? In North America the biggest innovation already taking place in this next wave is landline and toll-free-number text messaging. Because of the inter-operator hub model in the Unites States, landline and toll-free numbers can now be provisioned for SMS on wireless operator networks. Once provisioned, customers can send and receive texts from supporting applications. Consumers want to text, not call, the businesses in their lives. They want to interact on their own terms, in their own time and texting allows them to do this.
  • 9. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 9Public The Next Wave of Text Messaging To read more, follow the link to the full article in the 2nd edition of the Mobile Operator Guide. Get your copy here: http://bit.ly/1gtnMJb Join the conversation about the guide and this article here: http://bit.ly/1gy1eeM
  • 10. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 10Public © 2014 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

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