By Pablo Alfageme, Head of Business Development, Latin America
Telefonica Global Roaming, Telefonica
Ramping Up LTE in Lat...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2Public
Ramping Up LTE in Latin America
Telefonica has lau...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 3Public
Ramping Up LTE in Latin America
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 4Public
Ramping Up LTE in Latin America
Roaming ahead of t...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 5Public
Ramping Up LTE in Latin America
Migrating to LTE
O...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 6Public
Ramping Up LTE in Latin America
Prioritizing roami...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 7Public
Ramping Up LTE in Latin America
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 8Public
Ramping Up LTE in Latin America
Selling services
A...
To read more, follow the link to the full article in the 2nd edition of the
Mobile Operator Guide. Get your copy here:
htt...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 10Public
© 2014 SAP AG or an SAP affiliate company.
All ri...
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Ramping Up LTE in Latin America

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Ramping Up LTE in Latin America

  1. 1. By Pablo Alfageme, Head of Business Development, Latin America Telefonica Global Roaming, Telefonica Ramping Up LTE in Latin America Public
  2. 2. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 2Public Ramping Up LTE in Latin America Telefonica has launched LTE services in Brazil, Columbia, Mexico, and Chile already. Many more countries in Latin America will get their LTE networks during 2014. From a revenue perspective, the Latin American market is small. However, it was the second-fastest growing market in 2012. It is also one of the most social markets in the world. Additionally smartphone penetration is increasing rapidly.
  3. 3. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 3Public Ramping Up LTE in Latin America
  4. 4. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 4Public Ramping Up LTE in Latin America Roaming ahead of the curve Telefonica is now the leading mobile operator in Latin America, covering 14 countries. LTE roaming improves Telefonica’s position by both securing additional revenues from roaming partners and improving competitiveness. People want to talk wherever they are, and they don’t want to be limited in who they can reach. Obviously Latin America and the United States will represent the highest roaming traffic, but once customers have LTE, they’ll expect worldwide roaming. That’s what Telefonica will eventually provide.
  5. 5. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 5Public Ramping Up LTE in Latin America Migrating to LTE Offering LTE services doesn’t mean Telefonica – or any operator – will be an all-IP network in the short term. It will be, rather, a process of migration. Steadily, Diameter signaling will replace Signalling System No. 7 (SS7). Voice and SMS services will stay on 2G and 3G until we can completely transition over to LTE. Data services, wherever there is LTE coverage, will make use of signaling in Diameter where there are IPX providers. It’s not a big switch: it’s a big process.
  6. 6. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 6Public Ramping Up LTE in Latin America Prioritizing roaming data LTE will create a huge increase in data roaming, due to the simple fact that it can handle more data faster. But not all data are the same, which is why operators may need to identify, prioritize and price different rates of transport. The highest-priority data roaming traffic, such as secure corporate data, should receive the highest-quality transport. This, in turn, means that lower-priority traffic, such as internet browsing, may have lower-quality transport. To guarantee security and service levels, operators must route data back to their home networks.
  7. 7. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 7Public Ramping Up LTE in Latin America
  8. 8. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 8Public Ramping Up LTE in Latin America Selling services As operators, we must remember that we don’t sell technology. Customers don’t care about LTE; they care about services. We need to focus on leveraging new technology to give customers more of what they want. In Latin America, this means better access to business contacts, family, and friends through voice, mobile internet, social media and other services. It’s all the benefits of smartphones and their apps.
  9. 9. To read more, follow the link to the full article in the 2nd edition of the Mobile Operator Guide. Get your copy here: http://bit.ly/1gtnMJb Join the conversation about the guide and this article here: http://bit.ly/1g2j5Mg Ramping Up LTE in Latin America
  10. 10. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 10Public © 2014 SAP AG or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG (or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP AG or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP AG or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP AG or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP AG’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP AG or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

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