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LTE Roaming Market Developments
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  • 1. By Dimitris Mavrakis, Principal Analyst Informa Telecoms Media LTE Roaming Market Developments Public
  • 2. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 2Public LTE Roaming Market Developments As LTE deployments in Europe continue to advance, mobile operators are now starting to assess the business value of roaming. For European operators in particular the future landscape of the roaming market is unclear, because of pending regulation that could force them to charge the same amount for providing mobile services anywhere in Europe as they do in home markets. Nevertheless, data roaming is still considered an important revenue driver, especially as smartphones continue to penetrate the market.
  • 3. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 3Public LTE Roaming Market Developments In the middle of these regulations, operators have been busy deploying their LTE networks and launching new digital services including enhanced voice, in-call calling, payments and M2M to encourage the growth of mobile data revenues. These new services will offer a richer user experience that customers will increasingly want to replicate, even while travelling.
  • 4. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 4Public LTE Roaming Market Developments Informa expects that 2014 will be the year when LTE roaming becomes a crucial element of LTE network monetization across Europe.
  • 5. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 5Public LTE Roaming Market Developments Technical Developments Arguably there are challenges to implement LTE roaming, and some elements are not yet fully standardized, including VoLTE roaming. Nevertheless, there have been significant developments in the market regarding the transition of GPRS roaming services to LTE, including technical developments regarding Diameter, the signaling protocol used for LTE. Vendors and operators have developed Diameter Edge Agents (DEAs), the entities that control signaling exchange to and from the network and also enable inter- operator roaming. Hubbing is also considered a preferred choice for enabling roaming, due to the challenges of establishing bilateral roaming agreements, which eventually lead to increased complexity and intensive testing requirements.
  • 6. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 6Public LTE Roaming Market Developments Future Outlook Operators are now approaching LTE roaming with a view to monetizing as much data roaming traffic as possible. Informa expects 2014 to be the year LTE roaming enters the Western European market and that by 201,5 most operators in the region will be offering roaming to their subscribers.
  • 7. To read more, follow the link to the full article in the 2nd edition of the Mobile Operator Guide. Get your copy here: http://bit.ly/1gtnMJb Join the conversation about the guide and this article here: http://bit.ly/1qL84lu Follow Dimitris Mavrakis on Twitter: @dmavrakis LTE Roaming Marketing Developments
  • 8. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 8Public © 2014 SAP AG or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG (or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP AG or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP AG or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP AG or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP AG’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP AG or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.