SMS Monetization

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By Toni Eid, Founder and Editor-In-Chief, Telecom Review

Published in: Technology, Business
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SMS Monetization

  1. 1. By Toni Eid, Founder and Editor-In-Chief Telecom Review SMS Monetization Public
  2. 2. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 2Public SMS Monetization
  3. 3. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 3Public SMS Monetization The global advantage of SMS Over-the-top (OTT) services including Whatsapp, Facebook Messenger and Viber, are being increasingly used by end users because of their enhanced features and the price, which is generally zero This is affecting the business of operators as they see that this extra data is creating extra pressure on the networks they are paying for – these services that seem free are in fact not. In order to have access to these services, subscribers are upgrading their data plans; it’s like a sort of switching of services The number of OTT providers is growing, but messaging apps have many platforms, as opposed to SMS being one platform – SMS has a global reach
  4. 4. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 4Public SMS Monetization SMS hubbing SMS hubbing allows operators to significantly expand the reach of their SMS services by simplifying the interworking arrangements between operators It offers increased operational efficiencies and financial savings by removing the need for time- consuming bilateral agreements For operators to simplify their SMS business model, they should select one single partner with one single hub that can manage global connection, solve the MNP issue, and remove the daily operation of reporting, reconciliation and settlement
  5. 5. To read more, follow the link to the full article in the 2nd edition of the Mobile Operator Guide. Get your copy here: http://bit.ly/1nxfaek Join the conversation about the guide and this article here: http://bit.ly/1d6eGYu SMS Monetization

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