SAP Mobile Services: Voice the IPX killer app

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Asia Pacific region, as a whole, is poised to become the largest LTE market in the world by 2015 – accordingly, Hong Kong is seeing an exponential growth in adoption and in the volume of data consumption on the mobile networks.
 
Customers in Hong Kong have come to expect — even demand — high-speed, high quality service offerings through fixed-line and mobile services, and operators including PCCW have responded with triple-play and even quadruple-play services. Now, as the region’s mobile industry shifts from being voice-centric to data-centric, LTE has emerged as the foundation of operators’ future business.

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SAP Mobile Services: Voice the IPX killer app

  1. 1. Voice: The IPX Killer App SAP Mobile Services, Operator Guide 2013 Richard Midgett, Managing Director, Wireless Business
  2. 2. Voice: The IPX Killer App Asia Pacific region, as a whole, is poised to become the largest LTE market in the world by 2015 – accordingly, Hong Kong is seeing an exponential growth in adoption and in the volume of data consumption on the mobile networks. Customers in Hong Kong have come to expect — even demand — highspeed, high quality service offerings through fixed-line and mobile services, and operators including PCCW have responded with triple-play and even quadruple-play services. Now, as the region’s mobile industry shifts from being voice-centric to data-centric, LTE has emerged as the foundation of operators’ future business.
  3. 3. Voice: The IPX Killer App As a rule, more customers on a mobile network will cause each user’s speed to drop because everyone on that network shares it. Keeping pace with this dynamic requires operators to increase the capacity of the network. At PCCW, acquiring new capacity was one of the drivers behind the decision to launch LTE.
  4. 4. Voice: The IPX Killer App LTE Challenges It’s still early days for LTE and for those customers who are enjoying LTE in their domestic markets. So, when these early adopters travel out of the domestic market, their roaming service will probably fall back to 3G networks. But there is no ignoring the fact that LTE has already created the customer expectation for higher quality service – at home and abroad. It will be a challenge for operators to keep customers satisfied because they already expect to enjoy the same services
  5. 5. Voice: The IPX Killer App IPX Underpins Data At PCCW, we view IPX as a managed IP network: one that provides a reliable quality of service and enables operators to connect to one another and offer a managed quality of service to their customers. It’s what operators deliver over IPX in the way of services that becomes the real question…
  6. 6. Voice: The IPX Killer App And it’s important to think beyond data services – there is also the opportunity around voice. Awareness of the main benefits which IPX provides are currently focused on future scenarios for LTE roaming customers. In other words, the use cases around lTE romancing and – later – VoLTE immediately come to mind. However, there is a much more immediate opportunity to consider: how IPX can already enhance today’s 3G/2G voice roaming.
  7. 7. Voice: The IPX Killer App For the complete article, updates and to join the conversation please visit: https://community.sapmobileservices.com Download the complete guide here: http://sap.com/mobileoperatorguide
  8. 8. © 2013 SAP AG or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices. ©  2013 SAP AG or an SAP affiliate company. All rights reserved. 8

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