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SAP Mobile Services: LTE new technology boosts business
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SAP Mobile Services: LTE new technology boosts business

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About 10 years ago, operators offering IP-based VPN services to companies introduced Classes of Service (or CoS) to enable more efficient use of bandwidth. ...

About 10 years ago, operators offering IP-based VPN services to companies introduced Classes of Service (or CoS) to enable more efficient use of bandwidth.

It came as no surprise that CoS has been built in to the 3GPP standards for LTE, thus providing operators a way to deal with bandwidth limitations in a smart way.

But how smart is this?

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SAP Mobile Services: LTE new technology boosts business SAP Mobile Services: LTE new technology boosts business Presentation Transcript

  • LTE: New Technology Boosts New Business SAP Mobile Services, Operator Guide 2013 Michel Van Veen, Group Manager, Product Management, SAP Mobile Services
  • LTE: New Technology Boosts New Business About 10 years ago, operators offering IP-based VPN services to companies introduced Classes of Service (or CoS) to enable more efficient use of bandwidth. It came as no surprise that CoS has been built in to the 3GPP standards for LTE, thus providing operators a way to deal with bandwidth limitations in a smart way. But how smart is this?
  • LTE: New Technology Boosts New Business Classes of Service – an opportunity for revenue?
  • LTE: New Technology Boosts New Business CoS is normally viewed as just a technical tool to guarantee the quality of a service, particularly in situations where bandwidth is limited. But the creative Mobile Service Provider will see a revenue-generating opportunity here as well.
  • LTE: New Technology Boosts New Business How companies can wring more value out of CoS
  • LTE: New Technology Boosts New Business
  • LTE: New Technology Boosts New Business Premium Quality for Premium Customers One of the services sure to take off on LTE networks is mobile video calling. Early attempts by Mobile Service Providers to launch mobile video calling on 3G networks have failed, mainly because the call quality was quite disappointing. But now all that has changed. By cleverly applying CoS, Mobile Service Providers can control the quality of service that is delivered to individual customers, even by application. What’s more, Mobile Service Providers can now launch their own OTTlike communication services with guaranteed performance down to the mobile device. This is something OTT providers cannot do.
  • LTE: New Technology Boosts New Business Slot Machine approach The slot machine model (“throw in a quarter and get 15 minutes worth of bandwidth”) – can become a reality with LTE. Granted, many consumers will not be prepared to sign up for premium services. But there will also be moments when these consumers will wish they had. However, even though the slot machine proposition has as much potential as prepaid cards, the general expectation is that we will need to be patient.
  • LTE: New Technology Boosts New Business Collaborative models The more adventurous Mobile Service Providers will certainly look for collaborative business models to drive even more revenue out of their costly LTE investments. Mobile Service Providers could offer access to their LTE networks under some wholesale arrangement – either by choice or because they are forced to do so by regulating bodies. Collaboration with content providers, not a new phenomenon in itself, could be taken to the next level once LTE technology makes it possible to tailor services down to the individual customer.
  • LTE: New Technology Boosts New Business
  • LTE: New Technology Boosts New Business Before Mobile Service Providers can tap into any of these new revenue streams, they will need to get very familiar with this new LTE technology. And let’s not forget the other challenge that makes the mobile Internet so different from the fixed Internet: roaming.
  • LTE: New Technology Boosts New Business For the complete article, updates and to join the conversation please visit: https://community.sapmobileservices.com Download the complete guide here: http://sap.com/mobileoperatorguide
  • © 2013 SAP AG or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices. ©  2013 SAP AG or an SAP affiliate company. All rights reserved. 13