• Save
Maintaining Privacy in the Age of Big Data
Upcoming SlideShare
Loading in...5
×
 

Maintaining Privacy in the Age of Big Data

on

  • 256 views

By Guy Rolfe, Head of Global Mobile Practice, Kantar

By Guy Rolfe, Head of Global Mobile Practice, Kantar

Statistics

Views

Total Views
256
Views on SlideShare
240
Embed Views
16

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 16

https://twitter.com 10
https://community.sapmobileservices.com 6

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Maintaining Privacy in the Age of Big Data Maintaining Privacy in the Age of Big Data Presentation Transcript

  • By Guy Rolfe, Head of Global Mobile Practice Kantar Maintaining Privacy in the Age of Big Data Public
  • © 2014 SAP SE or an SAP affiliate company. All rights reserved. 2Public Maintaining Privacy in the Age of Big Data Mobile networks are producing huge amounts of data on consumer behavior and habits which are a treasure trove to marketers looking to understand and capture new customers. How do you balance this “big data” influx with customer privacy?
  • © 2014 SAP SE or an SAP affiliate company. All rights reserved. 3Public Maintaining Privacy in the Age of Big Data Today’s world is always on and always connected. The proliferation of mobile devices has significantly changed when and how we interact with the world around us, and in the increase in smartphone adoption is opening a window to a different kind of market research.
  • © 2014 SAP SE or an SAP affiliate company. All rights reserved. 4Public Maintaining Privacy in the Age of Big Data Data Deluge The sheer volume of data being generated by mobile devices today is staggering and can easily overwhelm the mobile operators tasked with collecting, storing and analyzing it. Whilst many organizations still use traditional methods to monitor consumer behavior, mobile operators have a remarkable amount of customer data and market intelligence at their fingertips. Considering that more and more devices are connecting wirelessly – to contactless payment systems, smart TVs, cars and more – the potential wealth of consumer insight is phenomenal. Marketers can use this insight to better plan and adapt their marketing programs in new ways.
  • © 2014 SAP SE or an SAP affiliate company. All rights reserved. 5Public Maintaining Privacy in the Age of Big Data Keeping Track of Privacy Most organizations have a privacy policy that clearly outlines the types of information they collect and how it’s used, reinforced by regulatory mandates. Marketers must therefore adhere to fairly strict measures designed to ensure personal information is protected. Companies should also educate their customers on exactly how they use the information that’s collected from their mobile devices, point of sale and other sources. In the future, mobile operators, internet providers and others will spell out exactly what they are collecting on customers and exactly whom they are sharing it with.
  • © 2014 SAP SE or an SAP affiliate company. All rights reserved. 6Public Maintaining Privacy in the Age of Big Data Keeping a Level of Trust The burden is on mobile operators to ensure that their vast storehouses of consumer data are put to good use. Operators must create a privacy policy with the customer and carefully select which partners will receive collected data and in what format. Mobile operators, marketers and other firms that hope to capitalize on data should involve the consumer in the process and allow them to have a say in what’s collected and what’s not and how that information is used.
  • To read more, follow the link to the full article in the 2nd edition of the Mobile Operator Guide. Get your copy here: http://bit.ly/1hreksd Join the conversation about the guide and this article here: http://bit.ly/1qL84lu Maintaining Privacy in the Age of Big Data