Your SlideShare is downloading. ×
0
Data Collection’s Changing Regulations
Data Collection’s Changing Regulations
Data Collection’s Changing Regulations
Data Collection’s Changing Regulations
Data Collection’s Changing Regulations
Data Collection’s Changing Regulations
Data Collection’s Changing Regulations
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Data Collection’s Changing Regulations

306

Published on

By Paul Berney, Co-Founder and Managing Partner EMEA …

By Paul Berney, Co-Founder and Managing Partner EMEA
mCordis

Published in: Mobile, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
306
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. By Paul Berney, Co-Founder and Managing Partner EMEA mCordis Data Collection’s Changing Regulations Public
  • 2. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 2Public Data Collection’s Changing Regulations When was the last time you actually read a privacy policy before clicking “I agree”? In the European Union, changes are underway to the standards for data collection and privacy that will impact the agreements you may or may not be reading, as well as the data that is collected for marketers. The EU directive of 1995 on the protection of personal data is getting a makeover to address our more mobile world.
  • 3. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 3Public Data Collection’s Changing Regulations The Mobile Advertising Association (MMA), the Advertising Association, and others have joined together to create a more specific definition of personal data address how that data is stored. • Give someone notice that you want to collect data • Be transparent about what you will do with the data • Give them a choice to opt out when they want
  • 4. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 4Public Data Collection’s Changing Regulations Responsible marketing in the mobile age The database of consumer information provides operators with the spectrum of opportunities and challenges. Operators can send conceptually focused offers to targeted groups. Rather than historical geographical data, they have predictive personal data. Offers based solely on purchasing history are much less targeted than an offer that combined purchasing history with real-tine activities. Brands are imagining all types of innovative offers based on the consumer data provided by operators. To be successful operators must persuade consumers to opt in for their services with the promise of worthwhile offers.
  • 5. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 5Public Data Collection’s Changing Regulations
  • 6. To read more, follow the link to the full article in the 2nd edition of the Mobile Operator Guide. Get your copy here: http://bit.ly/1gtnMJb Join the conversation about the guide and this article here: http://bit.ly/PHRUeU Follow Paul Berney on Twitter: @paulbmobile Data Collection’s Changing Regulations
  • 7. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 7Public © 2014 SAP AG or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG (or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP AG or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP AG or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP AG or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP AG’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP AG or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

×