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Increasing globalization, cut-throat competition from other SMEs and large companies, evolving markets, new customers and advancing technology has created a challenging environment for small and medium-sized enterprises (SMEs) to operate. Realizing the need for adaptation and innovation, SMEs are making major changes in their business models, products, market strategies to level the playing field with other companies. More importantly, SMEs are investing into newer technology, more aggressively than ever, to improve operations and make themselves more agile.
A growing number of SMEs are investing into enterprise-wide business management software (BMS) and business analytics software. They are also looking at mobile technology to transform their business and also considering cloud and social platforms to bring about operational change.
Realizing the needs of the SMEs is SAP, the world’s largest and most experienced software provider catering to more than 200,000 customers most of which are SMEs. Offering a comprehensive set of solutions specially designed for SMEs, offering industry expertise and an extensive support system from partners and other customers, SAP is leaving no stone unturned to help SMEs
This monthly newsletter, a collaborative effort by SAP, its Gold Partners and SPI Group aims to highlight the diverse SAP technology that SMEs in the Middle East and North Africa (MENA) region use to run their companies better. It will feature testimonials from these SMEs, simplify SAP technology so that SMEs can understand it better and acquaint them with various SAP updates, so that they can run their company smoothly and efficiently.
This is the first issue of the newsletter and we hope you like it.
Assistant Editor, SPI Group