Analytics Re-imagined
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  • Destiny is no longer in the hands of fate…With Data to Decision packages from SAP
  • As we have so many incredibly influential trends happening at the same time connecting us all together – social, mobile cloud (mention the stats) and giving us as individuals so much more power than we have ever had before. We now have the power to influence brands with just one mention on twitter, we can have immediate information at our fingertips at all times to get what we need done – whether it be get directions, buy the highest rated tv at the best cost, or eat at the best chinese restaurant in the area. We can also produce all the data we want – videos, pictures, emails, tweets, and all of this data is contributing to data doubling every18 months. What is most interesting and perhaps profound is that these trends are happening at the same time as the global economy is under a tremendous amount of pressure and companies are NEED to rethink the future so they can leverage all of these trends within their organizations and consider how they will deal with this growth of all different types of data.
  • Underneath these changes is a perfect storm of technology advancesThe convergence of cloud, mobile, social,big data, and now real-time computing, can enable the future of businessThese technology shifts can actas a catalyst to empower individuals as employees, consumers, and as citizens to increase their reach and relevanceFor the first time, the same set of technologiescan be harnessed to help make everything smarter, faster and simpler not only for businesses but also for individualsTechnology can help the world run better
  • The question is ‘Are you harnessing the opportunity in your organization instead of just doing the typical cut costs and finding small ways to squeeze a little more margin. Have you thought about what is most challenging for your organization around all of this data - whether it be volume, velocity, variety, what this means iin your organization and how can you reap the benefits from this data and become a faster, smarter, more simple organization
  • Because today most companies are missing new signals that is hidden in this data and they are still looking in the rear view mirror at historical financial information to make key decisions (if any thing at all). The people who have information is a finite set of people in the organization – according to Gartner only 10% of the organizaition and these people are really only using financial historical data to make decisions…Traditional backward –lloking information… like the Income Statement and Balance Sheetare at best rear-view measures of the top line and bottom line.  They provide a snapshot in time of all that has happened, but very little, if any, indication of what is happening in the enterprise. For example, an online retailer with a subscription model experiences a massive drop in stock price because of poor Income Statement results. Further analysis indicates that there was a dramatic drop in subscribers (Churn) in one of their most profitable segments. It would stand to reason that a pre-emptive pulse-check on the churn could have helped stem the bleeding and perhaps prevented the reaction on Wall Street. This churn is an example of a new signal that could have helped this one enterprise run its business more proactively rather than look for explanations with a rear-view perspective.If companies could make their information even 10% more meaningful – they could have an annual increase benefits of over $ 2b. For every 1$ spent on analytics, according to Nucleus research can bring a 1000% return on investment – so you have the stats to know it is absolutely essential to make this investment. According to Gartner, by 2020 75% of people will need Analytics – so you can empower them with the best oneTooo few people looking at too much and historical data – need to focus and need to be able to identify hidden signals and predict – look into future
  • We really need to be looking for what’s now and what’s nextTo look forward, companies need a real-time data platform that can ingest the ever growing data elements, which influence your business and compare them with traditional measuresfrom the balance sheet and income statement, giving insight now vs. months down the road. This real-time data platform must have extreme capabilities to collect, move, store and process massive amounts of data from any source and discovernew trends, patterns and behaviors in real time…all critical to gaining competitive advantage.
  • With these new streams of information how are you…. (social media, machine data, etc…)This is meant to be a DISCUSSION SLIDE… it is a great time to understand the key needs of your audience and how we might help them… We can also understand what they are doing today…Are you leveraging new signals? Either you leverage the power of these trends and making your business more intelligent? or you are overtaken by someone else who does. So I Ask you these questions… 1. how will you better engage with your consumers2. how will u empower your employees with the right information at the right time so they can who are used to this experience in the their personal life and empower them with information at work to make better business decisions.3. How will you optimize operations 4.How do you know you are taking the right amount of risk – now that we have the capability of measuring and predicting risk better. In every decision we make – there is risk so now we can Ultimately How will you leverage all this data to be innovative and come up with new business opportunities that you did not know existed before. And how will you do this faster than your competitorsBIG IDEA: Innovations that change the game in term of response time; Innovations that take into consideration unstructured data and bring a new level of trust in your data sources Innovations that offer an easier experience for business and IT users Innovations that make information access something you don’t have to think about because it’s available all the time wherever you are Innovations that make analytics pervasive in your operations and finally Innovations that mash up information, methods and people
  • The signal, or signals, you may want to track may be different than other companies. While over time you may want to track many different signals, the big question to ask yourself is, ‘Where do you want to begin?’ For instance, do you want to track:Brand sentiment – By capturing and analyzing customer comments on Facebook, Twitter, and LinkedIn in order to improve customer experience and optimize campaign performance.Predictive maintenance – By analyzing a continuous stream of machine data diagnostics, you can predict when the performance of machinery is degrading or even worse potentially about to break down.Insider threats – By looking for anomalies hidden in data about user behavior, you identify suspicious behavior and pinpoint potentially high-risk employees Network optimization – By understanding usage patterns, and predicting customer trends, you can optimize your communications networkPropensity to churn – Maybe your business suffers from a customer turnover in a highly competitive market. How can you determine a customer’s propensity to churn, or in other words, a likelihood they will leave you as a customer so that you can offer new services or deals in order to keep them.Product recommendation – By analyzing customer purchasing history and online browsing patterns, you can build a profile of customer interests and make highly targeted product upsell recommendations.Fraud detection – Identify purchases or insurance claims that may have a high probability of being fraudulent by analyzing not only the transactional information, but also electronic documents.Risk mitigation, real-time – By analyzing financial transactions in real-time, you can identify high risk investments, sales, and deals before they actually occur360 degree customer view – By storing and analyzing all data about a customer, such as transactions, browsing history, customer profile, social media, and more, you can build a complete view of your customer across all channels.Asset tracking – Track high value assets and identify abnormal behavior that may put assets at risk of loss, or identify inefficient usage that is costing your business money. Personalized care – Use advanced analytics to create personalized treatments for patients, such as how Mitsui Knowledge Industry offers personalized cancer treatment based on genome analysisReal-time demand / supply forecast – Maybe your business is very seasonal or varies greatly in each local market. How can you better forecast customer demand by market, or by season, or weather pattern, or market trend, in order to forecast supply requirements and optimize inventory. -----------------------------------------COMMENT TO SPEAKER: This is a great opportunity to stop and ask your customer questions to understand where their pain is the greatest today, what ‘signal’ they are gravitating towards, and what is it they hope to accomplish with Big Data. Before moving onto the next slide we want to understand what it is that is important to the customer, and find a very specific measure or signal that we can use as context for the rest of the presentation. NOTE: You can find other ‘signal’ slides that are specific for particular industries or lines of business by visiting the Big Data community:https://go.sap.corp/BigData
  • So let’s focus possibilites and understand how SAP can help you reshape your future of your business around your customers, employees, resources, and networks with the COMBINATION of our innovative technology across applications, mobile, cloud database and analyticsTo enable you to:Enable Real-time data platformEmpower peopleNew experiencesUnwire the business
  • KEY POINTS:The convergence point of this transition is all about empowerment of people, getting even closer to your customers.SUGGESTED SOUND BITES: So many changes are happening at an unprecedented pace – AND – also occurring simultaneously. Where do all of these trends intersect? if you look closer, this transformation boils down to your customers and your people.Just think about your customers today, and the amazing power and voice they have:Theyare increasingly connected to each other. They seek instant value. They can compare and discover more easily. They can tell the whole world whether they are enjoying your products or not enjoying your products – in real time. They can voice their opinion not only through their wallets but also by seriously enhancing or damaging your reputation through word of mouth on new digital environments. They are now expecting more innovations, better solutions, and want these delivered in a very different way – instant value ready for instant use. Without a doubt, the collective result of these trends is the unprecedented empowerment of people. If you navigate this digital transition right, the opportunity is huge. How do youseize this opportunity to your advantage? These are real issues facing your business today – and every company will face them For example you could: Predict customer behavior and anticipate buying patternsTarget customer with real-time personalized promotionsBetter understand and serve your customersPredictive AnalyticsDiscover hidden insights Identify and respond to opportunities and risks as they unfold Understand and predict future outcomes
  • KEY POINTS:SUGGESTED SOUND BITES: If you could empower and inspire your peopleTheyare increasingly connected to each other. They seek instant value. They can compare and discover more easily. And get the right information at the rightAlign all of these people they make decisions based on latest strategy and plans Provide them with the tool, like the ability to predict future risks and opportunities so that can optimize in a constantly changing marketAnd provide them all of this in customer-grade, self service user experience so they can get instant value ready for instant use. 3M is a great example of a company who has armed their employees across 6 different business units with the right information at the right time in the right visualization. They have over 45,000 BI users and there are a team of individuals at 3M who get about 15 requests per month for Mobile Analytic use cases. Each use case is unique and drives high value across the different lines of business. They leverage VISI to ensure their analysts have the best visualizations, self service discovery and option to mash up data from all different sources and share or publish out to the right stakeholders. They use SAP BusinessObjects Mobile or MOBI for users to consume all their analytics content via mobile - web intellligence reports, crystal reports, dashboards and explorer views
  • KEY POINTS:Optimize your resoures for real-time economyWith a rea-time data platform you can completely transform the way you operate. For example – you can anticipate supply and demand, predict and prevent downtime and adjust plans in real-time, You can SAP HANA and our database technology provide the foundation for companies to reimagine their business in ways never possible before.SUGGESTED SOUND BITES: Every once in a long while, businesses come upon a fundamental technology shift that helps them make a major leap forward: PCs democratized computing power from mainframes, the Web liberated information access from client servers. Today, we are at another major inflection point – with SAP HANA and our in-memory computing platform, businesses have the potential to radically change the way they run their business and IT infrastructure, and stay far, far ahead their competition. SAP HANAAs a game-changer, SAP HANA is challenging the standard database architectures that haven’t changed for much of the past 20 years.It dramatically simplifies and collapses complex and expensive IT architectures while delivering information at unprecedented speeds. By speed, I’m talking about getting your information 1,000, even 100,000x faster – reducing times from weeks and days to mere seconds. Customers like electronics retailer Yodabashi reduced transaction time of its 22 million customers’ buying habits from 3 DAYS to 2 SECONDS. Now, their customers get personalized deals and coupons based on their transaction behavior via multiple devices instantlyINSERT CISCO StoryDatabase and TechnologyEntering the “Database” category is a fundamental change for SAP, made possible by combining SAP HANA and Sybase into an industry-leading data management category. Together, we call this the SAP real-time data platform. It is the magic of SAP HANA applied to an already strong database like SAP Sybase Adaptive Server Enterprise.For many of our SAP Sybase ASE customers here today, it is a win-win situation.We are continuing to invest in SAP Sybase ASE, such as enabling SAP Business Suite software to run on it and adding the power of SAP HANA for real-time analytics and data warehousing.You NOW have the best of both worlds. Just as SAP HANA works it magic on a transactional database like SAP Sybase ASE, it does the same for SAP Sybase IQ, a traditional large volume data warehouse, giving you the power of big data analytics combined with a real-time platformBy combining the power of in-memory computing and database technologies across SAP HANA and Sybase assets, SAP delivers a comprehensive family of database solutions for the unique challenges of departmental data marts, large data warehousing, real-time replication, data quality management, and master data management. The SAP real-time database platform is innovation in action that we are applying across the complete SAP portfolio.The result makes SAP the fastest-growing database vendor – more than 3x the market rate.
  • KEY POINTS:Businesses must innovate to thrive. As a leading innovator,SAP is best positioned to help businesses embrace this innovation-driven revolution and run better.Being connected to your customers, suppliers, partners means something much more profound now that we can connect so easily. SUGGESTED SOUND BITES: I like to talk about the City of Boston when I talk about connected or intelligent communities. They have a mobile app that allows anyone to communicate about issues they find in the city – potholes or other saftety issues, crime, and they can see how that issue is going to be address and monitor the project. They can also all the other city wide projects going on and monitor progress. It is a great way for the whole city to come together to help improve quality of life for all. Citizen safety and securitySmarter city governanceSustainable citiesUniversity of Kentucky is another great example. They have data from so many different systems – the addmissions, programs, housing, indivdual class data, etc… by bringing all of this data together into a real-time data pltaform they are better able to serve their students and help meet their needs and ensure their success. They expect an increase of graduating students by 60% - 70% over 10 years. and less churn because of this. University of Kentucky:Business ChallengesEnable the University to increase student retention and thus increase the Graduation Rate from 60% to 70% over a 10 Year period Huge costs and longer turnaround time for student classification to improve student satisfaction and the retention rateTechnical ChallengesLack of speed, accuracy and visibility into data analysis Handling Big data efficiently: SAP ECC V6 production system is 1.5 TB and SAP BW V7 and Oracle Data Warehouse combined is 4 TBBenefitsIncreased Student Retention Rate, fast collect new information related to student interactions and various student behaviorsReduced IT Infrastructure Costs and increased IT FTE productivityAllow the University to retire several systems including Informatica, BI Web Focus (IBI), and Oracle (DB)
  • So with a combination of the most innovative technology from SAP – working together in specific use cases to help improve your customer experience, inspire your employees, maximize resources and incrase connectedness. OurData to Decision packages help do this faster, smarter and more simple.
  • The opportunity is endless when you start to look at your industry and what the game changing use cases will be for you…. A use case they looks at the way you act on decisions and the information you have to make the best decision. Every effective analysis system is part of a business workflow, an “application”. SAP has forty years of deep expertise in your industry and your business roles. We have worked with our customers to find the best, most innovative uses of the new in-memory, cloud, and mobile possibilities to transform business. We don’t just sell you tools that you have to put together yourself. When you innovate, you have to start with the customer experience
  • Interact with right Information, right time at your fingertipspredict opportunities and risk and guide decision makingExploit the value of innovation in real-timeCreate a trusted foundationCapture Real-time big dataBenefit:Identify hidden signals and make the right decision every timeRefocus your perspective Transform all data into innovative impact
  • KEY POINTS:SUGGESTED SOUND BITES: If you could empower and inspire your peopleTheyare increasingly connected to each other. They seek instant value. They can compare and discover more easily. And get the right information at the rightAlign all of these people they make decisions based on latest strategy and plans Provide them with the tool, like the ability to predict future risks and opportunities so that can optimize in a constantly changing marketAnd provide them all of this in customer-grade, self service user experience so they can get instant value ready for instant use. 3M is a great example of a company who has armed their employees across 6 different business units with the right information at the right time in the right visualization. They have over 45,000 BI users and there are a team of individuals at 3M who get about 15 requests per month for Mobile Analytic use cases. Each use case is unique and drives high value across the different lines of business. They leverage VISI to ensure their analysts have the best visualizations, self service discovery and option to mash up data from all different sources and share or publish out to the right stakeholders. They use SAP BusinessObjects Mobile or MOBI for users to consume all their analytics content via mobile - web intellligence reports, crystal reports, dashboards and explorer views
  • How you buy it and how do you implement it HANA Insights
  • Show video by clicking (lnked to Utube) _ I suggest load before
  • McLaren has a project to use HANA both for their operations, and to help get real-time information from the car’s 120 sensors. Here is a vision dashboard. For more information, see this video: http://blogs.sap.com/jonathanbecher/2012/11/15/jonathan-becher-cmo-at-sap-talks-about-the-challenge-of-big-data-in-formula-1/
  • 1 + 1 = 3SAP HANA + ANALYTICS = TRANSFORMATION
  • Call to action: Imagine ….What is going to drive new revenue opportunities in your industry with the combination of these technologies – THINK BIGFocus on what would be game changing for your industry. Start with one line of business and extendThe customer is the center of everything – if you delight them – you winIf you can do these things you will perform and win .

Analytics Re-imagined Presentation Transcript

  • 1. Creating the Intelligent EnterpriseJason RoseVice President | Business Intelligence | SAP@rosejason
  • 2. Our world at an inflection point… 5 billion 1 billion+ 15 billion Data doubling More mobile becoming social network web-enabled every 18 devicesmiddle class users devices months than people We must rethink the future.
  • 3. Technology innovation is gathering pace.
  • 4. Are you harnessing the opportunity? Mobile Things Things Transactions Instant Messages Demand CRM Data Demand Transactions Instant Messages Things CRM Data Customer Opportunities Customer Customer Things Inventory Mobile Big Data Opportunities Inventory Sales Order Planning Big Data Sales Order Big Data Planning
  • 5. Companies are missing new signals $2.01B 1,000% Annual revenue increase possibility if return on investment for every $1 spent the median Fortune 1,000 business on analytics increased the usability of its data by just 10% Most Established Use Analytics KPIs too Today 10% 75% Need Analytics by 2020Nucleus Research, Gartner, Fortune Magazine
  • 6. When we really need To be looking for what’s now and what’s next© 2013 SAP AG. All rights reserved. 6
  • 7. How will you empower How do you your employees with right optimize operations info at right time? How do you engage How will you take thewith your consumers? right amount of risk?
  • 8. What if you could turnnew signals into business value :-) Brand Sentiment Predictive Maintenance Network Optimization Insider Threats Asset Tracking Personalized Care Product Risk Mitigation, Real-time RecommendationPropensity to Churn Real-time Demand/ 360O Customer View Fraud Detection Supply Forecast
  • 9. Reshape the future of your business 1 2 3 4Business Customers Employees Resources Networks Technology
  • 10. Make customer centricity yourbiggest advantage 1 Predictive Analytics Predict customer behavior and powered by HANA anticipate buying patterns Customers Target customer with real-time personalized promotions Better understand and serve your customers Empowered Consumer
  • 11. Empower and Inspire your people 2 Analytics from SAP Inform your people with right information at the right time Employees Align to best decision with risk- Intelligent Decisions aware plans and strategy Predict future outcome to adapt to constantly changing market Engage with customer-grade, self-service user experiences Impactful Employee
  • 12. Optimize your resources for thereal-time economy 3 Operational/Embedded Anticipate supply and Analytics demand and improve accuracy and on-time delivery in SAP Business Suite Resources Powered by SAP HANA Predict and prevent down- time and adjust operations and plans in real-time Optimize real-time make-to- order manufacturing with 3D clarity Efficient Operations
  • 13. Exploit your network for the next wave ofopportunities Mobile Analytics with 4 integrated collaboration Connected devices Networks Social collaboration Networked businesses & resources Intelligent Cities and Ecosystem
  • 14. Accelerate your business with thebest of technology 1 2 3 4Business Customers Employees Resources Networks 24 industries 11 lines of business Technology Introducing Data To Decision Packages
  • 15. The opportunity is endless Consumer Retail High Tech Oil & Gas Telco Etc. Products Analysis Action
  • 16. Data to DecisionTransform your business with technology innovation Cloud Mobile Intelligent Enterprise Predictive Collaboration Enterprise information SAP HANA Data Warehousing Management
  • 17. Real Time Data Platform Transform your business with technology innovation DEEP Complex and interactive questions on granular data BROAD HIGH SPEED • Big data • Fast response • Many data types time • Interactivity “BIG DATA” ECOSYSTEM SIMPLE • No dataREAL TIME preparation• Recent data • No pre-• Preferably aggregates real-time • No tuning
  • 18. Achieving Real Time on Big Data Data Marts Real Time Data Platform Data Warehouse Transactional Data
  • 19. SAP HANA Insights Traditional Stack = $15 DBA and IT Costs TCO Reduction $4 by Approx 60% SAS Predictive $2 BusinessObjects BI* $1 SAP HANA Insights = $6 Teradata/Exalytics $3 DBA and IT Costs $2 $1 Informatica ETL SAP HANA Insights Predictive $4 $4 Oracle DB (e.g. Exadata) BI Suite HANA Enterprise*SAP BusinessObjects business intelligence (BI) solutions; SAP solutions for enterprise information Management (EIM);Built by Sanjay Poonen, Copyright SAP, Representative figures based off CIO interviews, showing approximate proportional quantities of IT spending in Analytics
  • 20. Watch the video
  • 21. Experience the thrill of datalike never before
  • 22. SAP Real-time Data Platform + Analytics = Transformation© 2013 SAP AG. All rights reserved. 22
  • 23. Imagine and Act Drive new revenue opportunities Target and transform Delight your customers Perform and win
  • 24. Thank youJason RoseVice President Marketing, Business Intelligence, SAP@rosejason