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Social media and the Internet have created smarter, more selective travel consumers who expect to have choices based on brand, price, destination, and activities. To succeed in this market you must align with the needs of these consumers.
Understanding today’s travelers – and then segmenting them accordingly – is the key to success. Who are they? What do they spend? Where do they go? Answering questions like these requires technology for building profiles and matching them to the products and services that sell.
With more choices than ever, travelers are also empowered to demand what they want – making it more difficult to ensure customer loyalty. Today, consumers want flexible loyalty programs that allow them to cross over and trade with other travel and leisure partners. To compete in this environment you need technology that enables adaptable business models to meet changing demand and seize new opportunities. Technology is also essential for driving operational execution, performing accurate customer segmentation, and maintaining customer interaction channels that allow travelers to comment on the brands being used.
Few industries are as impacted by technology as the travel business – and the choices you make now will impact how well you perform. Find out how leading travel companies use SAP technology to compete more effectively as they service the next-generation traveler.
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