EPM for Saudia
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  • Our vision is to help the world run better. We have a great opportunity to reshape the IT industry and transform business networks. In the next decade, we see a major demographic shift that will drive exponential demand for natural resources. Businesses and governments alike will need a new category of sustainable solutions to meet this demand and provide high value services to their consumers and citizens. With our vast experience in enterprise resource management and our technology innovations, we believe that we can play a major role in optimizing business to run better and more sustainably in the future. Furthermore, we have an extraordinary opportunity to apply technology to make the world run better while simultaneously improving people’s lives. Our mission is to help organizations become best-run businesses. SAP’s core competence is to leverage innovative technologies that help companies become best-run businesses. We measure our success based on your success: when you, our customers, win, we win. We are committed to driving business value of our customers, lowering your total cost of ownership (TCO), and helping them innovate. Our commitment to trusted partnerships with our customers, employees, shareholders, and members of our open ecosystem remains resolute. Our culture of success is based on teamwork, integrity, accountability, professionalism, and trust. We are motivated to be an amazing company to our customers, employees, ecosystem, and influencers through our passion for winning and for our commitment to developing true partnerships with our customers and our peers.
  • The #1 Business Analytics Platform in the Industry SAP, and only SAP, is best positioned to address this optimization circle. As the Market Leader in business analytics we have the most comprehensive business analytics platform to address every element from data management through purpose-built LOB and Industry solutions that employ best practices to address your needs today and tomorrow. No one else has the most complete offering for business analytics….Data Warehouse Management A key requirement to better facilitate reporting and analysis – stores volumes of data and serves it up rapidly without impacting operational systems2) Enterprise Information Management The primary focus here is on delivering trusted information to the organization, for consumption by a variety of applications and business users. “Turning data into decision-quality information you can trust.”3) Business Intelligence Delivers a set of tools that can be used by business professionals to have an integrated view of corporate information for decision making. “Turning information into insight for better decision making.”4) Enterprise Performance ManagementIs about delivering an environment where performance is captured, understood and adjusted according to the execution needs of the organization. It builds on the other areas, capturing and sharing information specific to strategy, operational and financial planning and forecasting and reporting. “Using insight and informed decisions to drive strategy and alignment.”5) Governance, Risk, and ComplianceDelivers a comprehensive platform to manage GRC on an ongoing basis, ensures that internal and external rules are followed and enforced, and controls access to systems and information. “Making risk and compliance part of decision-making, strategy, and performance management.”6) Analytic Apps Purpose-built role and industry specific applications that provide information in context with a rapid time to value7) CollaborationYou can engage with your team, your organization, or your extended network to collaboratively make decisions and take coordinated action. The SAP Business Analytics portfolio of solutions is designed from the ground up to work together in a seamless and flexible fashion with a unified data management model to a common, intuitive user interface tool set.
  • Airline operators face complex challenges and are making fundamental changes to business models in an effort to sustain competitive advantage. New strategies, and tactics are aiming to simultaneously boost revenues, contain costs, improve operational efficiency, and manage assets effectively.With everchanging markets, meeting the needs of more informed, more diverse consumers is getting more difficult. Competition from niche players is placing pressure of pricing at a time where other factors such as rising fuel prices and lower utlization rates from congestion at airports extending turn around times is making decision making very much a daily event right across the airline.New technology is driving more efficient services, many of which are seen as competitive customer strategies as much as operational efficiency drives. Global e-booking and ticketing, more competitive alliance programs, more hotel and rental car locations, and increased domestic and global routes all add layers to profitability calculations.Airlines are seeking new ways to:Differentiate themselves to customers Leverage new opportunities that arise Reduce operating costs whilst maintaining and improving service levels Retain customers through loyalty programs and new services Improve customer insight to focus marketing campaigns and support EBM All this means that airlines need to be ablet to access massive amounts of valuableoperational data for quick, decisive, fact-based action. Current, actionable, integratedoperational information must be delivered directly to the front line.Airline industry studies have shown that improving revenue management processes by just 0.1 percent can add millions of dollars on the bottom line. This can be gained through insights into:Show Rates- knowing when to open or close inventory on existing flights to avoid overbooking Customer Behavior - how your customers fly on your airline Using advanced analytics to identify and analyze:Overbooking and passenger no-show data captured in the Integrated Passenger Name Record (iPNR) data warehouse and flight data, revealing the impact of customer behavior on demand and show-rate trends The effect of decisions made throughout the revenue chain Market or flight conditions - leading to improved inventory control and productivity The impact on revenue and forward bookings at the customer level Ticketing data to uncover fraudulent activity, leading to recovery of revenue and commission
  • It is increasingly difficult to know all things about your business.Companies need to answer the most basic questions … with increasing volumes of information that change at an exponential rate.And there is an expectation to have access to this information anywhere and instantly.There are several mega trends transforming business.Mass adoption of mobile devices… 70% of China’s Internet users use a handset over a PC – this has a massive impact on the way we will conduct our business. Did you know? ‘JPMorgan, the second-largest U.S. lender by assets behind Bank of America, will distribute iPads free of charge to all associates in its global investment banking division’Exponential growth of information.It is estimated that 4 EXABYTES of unique information will be generated this year. That is more than the previous 5,000 yearsHeightened risk and increasing compliance regulations. There are 1000’s of regulations companies are faced with and it continues to grow. It is an alphabet soup of IFRS, XBRL, Environmental regulations Viral adoption of social media and the importance of companies to learn how to leverage this information; Facebook has over 500 million users… and the total # of text messages sent and received every day exceeds the totalpopulation of the planet Organizations are faced with pressures to operate with less resources -Constant drive to do more with less -Double digit Budget cuts continue fromthe crisis – $$are staying very tight -Meanwhile purchasers are seeking ever lower prices Growth of cloud computing: According to a Forrester report, the global cloud market is estimated to be $241 Billion by 2012.It used to be Companies were ‘built to last’ and now they need to be ‘built to change’ and armed with the knowledge to do so ...Fortunately – business analytics solutions from SAP can help everyone in the organization to minimize risk, maximize shareholder value, reduce costs … and ultimately run better.
  • In order to be remarkable and run better, you need to be smart about your business.This applies to all businesses regardless of line of business, industry, and location.It should apply not just within the organization, but right across your ecosystem..NB.Omniscient: having a complete or unlimited knowledge, awareness, and understanding of all things. This is the desired state for all businesses regardless of line of business, industry and location.
  • These customers ran better with SAP and they shared their best practices with us.Let’s take a look at the common best practices ..First – Know Your Business.All of these organizations were able to really know their business because they had:Variety of tools and delivery mechanisms to - Access all relevant information across their business network– anywhere, anytimeTrust in the quality of their information – no duplicate records or unclean dataUnderstanding of information in the context of their industry and role, quickly and easilyA great example of this is Molson Coors.Molson Coors uses business analytics solutionsfrom SAP to receive real time insight into inventory levels and prevent stock out. This means for you – there will always be Molson Coors available in stores when you need it – on a warm summer afternoon, at the beach or at an evening celebration. Second – Decide with ConfidenceAll of these organizations were able to make decisions with confidence because they can:Plan and align on performance goals and metrics Understand business impacts, then model and predict future directionsProactively balance risks and opportunitiesA great example of this is Under Armour.Under Armouruses business analytics solutions from SAP to bring together information in their data warehouse, point of sales systems and sources outside of their organization – for example, via social media channels. They look at the information holistically to create the most accurate plans, minimize risk in the decisions they make and stay on top of who their customers are and how to appeal to them. All of this – easily and quickly. Third – Act BoldlyAll of these organizations were able to act boldly because they could:-Respondinstantly to events as they unfold - Collaborate and take coordinated action on the best decision- Learnfrom best practices, adapt and continually improve over timeWhat better example of this than FonterraFonterra is the world’s leading exporter of dairy products, Fonterra Cooperative Group Ltd faces massive challenges with export documents. To streamline export processes, Fonterra implemented the SAP® BusinessObjects™ Global Trade Services application. With its help, Fonterra has standardized and automated these processes internationally, increased export documentation officer productivity, reduced compliance risks, and improved accuracy and timeliness. “We have already boosted throughput by 25%,” reports Clyde Fletcher., Global Documentation Manager. “We have many plans to improve it further by tuning the software and our processes, by extending the application’s reach to the rest of the world, and by bringing several outsourced functions in-house where we can now perform them much less expensively. By the end of year four we fully expect to be 100% more productive in exporting, and we haven’t even touched importing yet, which likely offers all the same benefits.”
  • Wouldn’t youlike to have meaning for everyone, everywhere, and at anytime?Whether it is about yourcustomers, products, employees, competition, market, or the world. Regardless of where you sit in an organization, while the context for knowledge is different, the basic set of questions remains the same.As Tom Davenport – well renowned author in this field confirms – all people spend a great deal of time trying to understand:why things happened?what is happening?what will happen in the future?what is the risk if it does or does not happen?and how will I prevent it from happening again or ensure it happens more in the future, and ultimately what is the best course of action?For example … what are your most important functions? Customer? Supply chain management? HR? Finance? (select one or two – depending on the customer response)1. Customer relationship managersneedto segment their customers and identifytheir best ones. They needto understand customer behaviors,predict their customers’ wants andneeds, and offer fitting products andpromotions. They price products formaximum profitability at levels thatthey know their customers will pay.Finally, they need to identify the customers atgreatest risk of attrition and interveneto try to keep them.2. Supply chain and operations managersNeed to understand how to optimize inventory levels and deliveryroutes, for example. They also need to segmenttheir inventory items by cost andvelocity, build key facilities in thebest locations, and ensure that theright products are available in theright quantities.3. Human resources managers, need to know about all the people they are hiring or how to retain employees. Just as sports teams need to know the best players,firms need toselect valuable employees and identifythose who are most likely to depart.4. Finance and accounting managers: Need to determine whichfactors truly drive financial performance.In this era of instability, financialand other firms need tomonitor and reduce risk.Can you imagine the possibility (select a couple that match the areas above)?:--If you could know the minute a competitor had a stock out or a plant that went down the moment it happened, (Supply chain management) or rumors of an acquisition as soon as someone blogged about it (finance).--If you could respond immediately to a compliance alert by collaborating instantly with all stakeholders, adjust operations, or plan as necessary and move on BEFORE it becomes a regulatory issue – ultimately preventing fines, public announcements, etc. (finance)--If you could know the behavior of your customers by understanding their buying habits and doing a simple analysis of the mentions of your product on their Facebook or Twitter account,and then launch a campaign around their needs (customer)-- If you could prevent an oil line from breaking, instantly predict the # of high risk loans in a quarter, be notified when there’s a shift in the economy and the effect on your company for the quarter (finance)-- If you could predict the likelihood of your best talent leaving (HR)Well, this can only happen if we address some of the most critical issues all businesses are faced with.
  • SAP Financial Reporting and analysis solutions allow you to OUTPERFORM STAKEHOLDERS’ FINANCIAL EXPECTATIONSCascaded strategy and KPI’sEfficient and effective planning and budgeting that gives the agility needed to cope with uncertaintyDetailed and accurate reporting of costs and net profitability to support decision makingQuick and easy scenario analysisComplete end-to-end solutions for processing financial transactions enabled within a unique shared services framework End to end solutions for transaction processing enabled within a unique shared services frameworkFast and efficient budgeting, reporting and closingSeamless treasury and credit management operationsPervasive business analytics for self service reporting and analysis DELIVER SUPERIOR SERVICE AT REDUCED COSTReduced cost of financeEfficient transaction processing with minimal error rates Time to work with the business and add value to commercial decisionsSelf-service reporting for business users ..and benefits such as:Improved Return on Capital Employed (ROCE)Stronger Total Return for Stakeholders / Shareholders (TSR)Minimize # earnings warningsFewer days to close the booksReduced cost of finance as % of revenueLower days of sales outstanding (DSO
  • 1. Only SAP can deliver a TRUSTED 360 view … because of the data quality and information management capabilities you are able to have complete and trusted insight of all information across your organization – whether it be from transactions, operational performance, external information from the internet or social media.As so much information comes from so many places, you can also SEE the quality ratings of the information your are looking at so you can determine the level of trust you have in the information.ALSO - Only SAP can deliver a TRUSTED 360 view because we have the capability to build in risk information and compliance monitoring information so you can accurately take this information into account when you are making daily decisions. And you are confident that in the decisions you make that you are in compliance and have taken the calculated risk right for your organization. 2. In memory computing…. –What does that mean? This is remarkable… truly …. Enables you to receive information 10xs faster than traditional databases. Think of that one report that takes 20 minutes to run…With our in memory database – it runs in 1 SECOND. Consider the impact across 100s of reports, calculations, predictions…. And ALL the information we spoke about earlier in social media, in your systems, on the internet….What if you could..drastically reduce costs by having real-time price information from different vendors included in the creation of a purchase order?answer within split seconds where medications of a bad batch are stored in a heterogeneous supply chain?3. Engaging New User ExperienceI know this is new for SAP – but it is HEREOnly SAP can make your experience with this information be exactly what you need at the time you need it. Whether you are mickey at the park or emergency medical team in the field, people need to interact with the data the way they need, as events take place and with the best visualization depending on the situation. we just released Business Objects 4.0- our biggest release ever…. Which provides a harmonized user experience – meaning whether you access the information via a mobile device, your pc, a dashboard or a report – the UI is consistent – one experience to learn and a very easy an intuitive experience.4. Only SAP enables you to experience your information whenever and wherever. We have in mind the different means made available to business users when it comes to socializing business information to your business network.We are flexible to meet the needs of the user as well as the company – whether it makes sense to access analytics via mobile device. Also for implementation, whether it makes sense to consume analytics as a service – on demand or to own and be on premise. With our mobile options you have the capability of using analytics via any mobile device and platform and have complete security of the information.5. Only SAP can ensure your analytics are pervasive in your operationsWe take a very industry specific and business process centric view on what analytics are needed for each role. - a. We offer over 30 INDUSTRY and LOB specific ANALYTIC APPS (with 26 MORE to come BY END – of 2011). THESE ARE PURPOSE BUILT WITH OUR CUSTOMERS AND PARTNERS to meet your very specific analytic needs within your industries and roles.THEY PROVIDE QUICK TIME TO VALUE WITH CONTENT, DATA MODELS, reports, dashboards. The purpose – to bring meaning and immediate knowledge into your organization by providing analytics for very critical needs b. We integrated compliance and risk monitoring into the appropriate business processes- c. We have embedded analytics to deliver best-practice business content directly into the SAP Business Suite to provide users with insights like never before. SAP Business Suite users have access to content out-of-the-box right within their familiar environment to gain immediate valueFinally with Business Analytics from SAP you can leverage close loop performance management6. With Business Analytics from SAP you can engage with your team, your organization or your extended network to collaboratively make decisions and take coordinated action.. All of our analytics are meant to be shared and leveraged across all departments or even to your suppliers and customers as needed. As each organization addresses their analytic needs the entire ecosystem can benefit from the information by leveraging the information, best practices and or extending their analytics.
  • In summary,SAP BusinessObjects BI Solutions represents one of the most effective and fastest way of empowering your executives, analysts, staff, suppliers, and partners by bringing together the timely, relevant business views they need to make better-informed choices and confident decisions. It offers insight into business operations at every level of your value chain; it increases competitiveness with enhanced ability to predict and react to market changes and opportunities; it improves enterprise performance through better decisions based on trustworthy, timely information, and heighten customer and market insights, leading to new or hidden opportunitiesCLICKSAP BusinessObjects BI solutions supports all the information access, interaction, and analysis needs of the different business users across your organization. By meeting the needs of nearly every role and every individual, businesses can gain smarter, better alignedpeople, teams, and ecosystems. They leverage decades of SAP BusinessObjects know-how and industry-leading expertise. They take advantage of BI best practices developed through close collaboration and development with industry leaders and partners.CLICKSAP BusinessObjects BI solutions offer a low total cost of ownership by leveraging implementation offerings from experienced SAP and SAP partners. It’s also the only BI solution integrated with EIM, EPM and GRC for bringing execution and strategy together. SAP also offers a complete BI on-demand that accelerates your time-to-deployment and minimize your cost of ownership over time as you can assign IT resources to other priorities, resources that would have been otherwise assigned in deploying and maintaining your BI infrastructure in-house.CLICKSAP is a recognized leader in business intelligence. Over 80% of Fortune 500 companies rely on SAP BusinessObjects solutions. It offers rapid time to value, often in a matter of months. Incentives provided by SAP and partners can further increase the overall value of your BI investment.CLICKAnd Finally, fast and cost-effective integration with existing SAP and non-SAP systems and your IT infrastructure AND SAP large ecosystem of partners lower your risk exposure. This concludes our overview of the SAP BusinessObjects BI solutions. Thank you.

Transcript

  • 1. SAUDI ARABIAN AIRLINES AND SAPPARTNERING FOR SUCCES BUSINESS ANALYTICS SESSION © 2013 SAP MENA. All rights reserved. 1
  • 2. SAP Presence within the Airline Industry15 of the Top 23largest European Carriers run SAP*(by scheduled passengers carried)7 out of the Top 10*largest airlines run SAP*(by scheduled passengers carried)1.6 billion of the world’spassengersflown by SAP Customers16 out of 29Airlines with over 100 destinations run SAP© 2013 SAP MENA. All rights reserved. 2
  • 3. Strong SAP Presence Within the Major Alliances One World Star Alliance Skyteam© 2013 SAP MENA. All rights reserved. 3
  • 4. Business Analytics Solutions from SAP for Airlines CENK KIRAL VP of EPM and Finance Solutions CoE EMEA
  • 5. Lack of Accurate Insight Impairs Business Performance© 2011 SAP AG. All rights reserved. 5
  • 6. Improved Insight Drives Smart Decisions© 2011 SAP AG. All rights reserved. 6
  • 7. A Seamless Closed-Loop Business Analytics Approach isRequired to Enable Organizations to Know, Decide and ActAnalyze volumes of More timelycustomer data to drive information forcross-sell campaigns customersAnalyze finances Improve customerfaster loyalty Know Decide Act Your Business With Confidence BoldlyAn immediate view ofresources and assets Reduce operational costs and optimize performance© 2011 SAP AG. All rights reserved. 7
  • 8. SAP Business Analytics Solution PlatformAnalyze volumes of More timelycustomer data to drive information forcross-sell campaigns Analytic customers Applications for Industries & LoBs Enterprise Business PerformanceAnalyze finances Intelligence Improve customer Management Industry’sfaster Leading Business loyalty Analytics Platform Enterprise Governance, Information Risk, and Management ComplianceAn immediate view ofresources and assets Data Warehousing Reduce operational costs and optimize performance© 2011 SAP AG. All rights reserved. 8
  • 9. The SAP Business Analytics Portfolio Enterprise Performance Governance Risk Management and Compliance Strategy Planning, Budgeting Risk Access Management and Forecasting Management ControlProfitability and Process Global Trade ConsolidationCost Management Control Services Spend and Environment, Supply Chain Health and Safety Business Information Intelligence Management Query, Reporting, Reporting Data Data Quality and Analysis Integration ManagementDashboards and Search andVisualization Navigation Master Data Metadata Advanced Management Management Analytics© 2011 SAP AG. All rights reserved. 9
  • 10. Business Analytics Solutions from SAP – Customers in Airlines© 2011 SAP AG. All rights reserved. 10
  • 11. Flight Route Profitability Goals  Having information that allows utilisation of capacity in the best way  Providing important input for Network decisions, Pricing, Marketing,… Challenges  Complexity of data flows, calculations and allocations of costs and revenues  Complex operating costs – 100‟s suppliers – 100‟s contracts  Multiple source systems  Accurate forecasting requires complex financial model Business Requirements  A solution that can manage the complexity in a structured way  Automation of process  Flexibility of the model – easy to change  Timeliness of information  Reliable information to support Strategic, Tactical and Operational decisions© 2011 SAP AG. All rights reserved. 11
  • 12. What Determines Route Profitability?© 2011 SAP AG. All rights reserved. 12
  • 13. What has Saudia planned? What? To implement a strategic initiative to deliver process change and solutions to deliver a state of the art approach to; Flight Route Profitability Complex Budgeting Cost Management Why?  Improved management information to enable better informed business decisions  More efficient processes  To become more agile  To differentiate from other airlines © 2011 SAP AG. All rights reserved. 13
  • 14. Dashboard Example© 2011 SAP AG. All rights reserved. 14
  • 15. Example Output© 2011 SAP AG. All rights reserved. 15
  • 16. SAP Profitability and Cost Management Manage costs and optimize profitabilityRapid, user friendly and efficient modeling Predefined logical data structure and point and click assignments for rapid model build and low TCOI Model complex allocations across multiple periods and versions using any methodology Model calculations based on activity price * volumeScalable enterprise-class solution Speedy deployment, training and user adoption; centralized model admin; Web books for collecting non system data from remote users Ability to process high data volumes without compromising accuracy Multi-currency and multi-language aliases with full enterprise class security, traceback and auditOn-demand what-if analysis and scenario modeling Unique on-demand query and what-if analysis© 2011 SAP AG. All rights reserved. 16
  • 17. User friendly, rapid and efficient model building Pre-defined dimensionality for cost allocation and ABC Versions, periods, cost centres, currencies GL Account or Line Item Up to 5 output dimensions Revenue typesFlexible rules engine© 2011 SAP AG. All rights reserved. 17
  • 18. User friendly, rapid and efficient model building Rapid point and click assignments Either “cascade”Select a cost and cost costs to Cost centre / station Objects in a user defined order OROptional override by Version and Period Assign the cost multi-dimensionally to the exact intersection of cost objects in a single step Select the driver from the available Select the Cost list – and override Objects either by Responsibility individually or Center if required simply assign to all © 2011 SAP AG. All rights reserved. 18
  • 19. SAP PCM Test out and Test out scenarios to assess the impact of possible changes Understand what drives costs Improve – then act  PCM helps optimize costs and maximize profit through superior business information and agility Analyze results to develop a Know exactly where profit isIdentify &Analyze deep insight into where profit made is made and what drives costs  Effective and accurate measurement - route profitability and process costs Costs Understand Model and Rapidly build models using Cost Objects best practice methodology Optimize resources  Understand what drives cost inside the organization, Align capacity with demand Collect and collate system and Collect non system data using web- based data entry © 2011 SAP AG. All rights reserved. 19
  • 20. PCM solutions for Route Profitability:Value proposition Configurable dimensions to accommodate the specific requirements of the airline business Route / Flight / Segment / Leg / Journey Booking Class / Cabin Class / „Product‟ Aircraft Type / Sub-type / Owner / Age / Registration Sales Area / Channel Day of week Transparency of cost assignments Understanding within the business community how costs are allocated Ability to trace back to source of cost Accurate allocation of remote station costs Support for alliances and service agreements Support for calculated costs and weighted drivers Catering costs / Overflying fees / Landing fees typically calculated from activity price * volume Need for weighted drivers to support cost allocation© 2011 SAP AG. All rights reserved. 20
  • 21. SAP PCM in summaryPowerful Modelling functions Model complex allocationsFlexible modeling capabilities Faster DeploymentEasy to do “What If” simulations Enhance Decision making processScalability to suit your enterprise needs Handle Business GrowthEase-of-use for all levels of users Low Training Costs © 2011 SAP AG. All rights reserved. 21
  • 22. Transportation & Logistics customers SOUTHWEST© 2011 SAP AG. All rights reserved. 23
  • 23. SAS runs SAP PCM for Cost Management and Profitability 29m passengers/year 1200 flights/day • Costing of 350,000 flights per year • 19m input records processed - 50m results record • Monthly actual, annual budget and bi-annual forecast financial reporting • Network development • Aircraft investments • Aircraft allocation • Product and service evaluation • Profitability comparisons and evaluations© 2011 SAP AG. All rights reserved. 24
  • 24. The Strategy Management Process Global strategy Example: Increase Customer Satisfaction! KPI? Result Partners • Strategic decisions in the Marketing context of actual Finance performance CEO • Execution in the context of strategy Sales Logistics EXECUTIVES (strategic) Strategic planning Heads of departments (tactical) Execution level (operative)Government(s) Feedback from all departmental organizational units Clients One integrated system for all management processes Execute the strategy down at all operative units © 2011 SAP AG. All rights reserved. 25
  • 25. SAP Strategy Management Integrates Goals, Initiatives,and Metrics How will we reach our objectives? Are we spending Are we time on the right measuring what projects? matters?© 2011 SAP AG. All rights reserved. 26
  • 26. Strategy Management Clearly communicate business goalsAlign Integrates goals, initiatives, and Help companies improve performance and align metrics execution with strategy Connects goals, initiatives, and metrics Drive operational alignmentManage Initiative Management to ensure execution toward goals Cascade strategy across departments and divisions Ensure that individuals understand how they can impact key business goalsMonitor KPI Monitoring and Monitor outcomes and results Management Show how an organization is performing toward its strategic goals Measure performanceDeploy Integrates with SAP and Quickly assess strategic performance and execute non-SAP systems on areas that require action© 2011 SAP AG. All rights reserved. 27
  • 27. SAP Strategy Management Communicate plans and objectives, align business units, prioritize resources, monitor and report progress, and proactively address issuesManage initiative portfolios, goals and KPIs more efficiently Manage budgeted initiatives (best practices), tasks (milestones) and sub-tasks (sub-milestones) iPad option allows remote manage performanceMeasure and monitor scorecards easily Determine performance through easy-to-interpret scorecards and drill into more detailed screens for additional analysis and exception management Gauge each business units contribution to overall performance or to compare performance against peer-group benchmarksBetter align on common goals, more effectively collaborate and communicate Vertically and horizontally align organizations with hierarchies of contexts. Communicate with comments (add and reply) associated with objectives, KPIs and initiatives Respond to time sensitive alerts (homepage and email) © 2011 SAP AG. All rights reserved. 28
  • 28. SAP Strategy Management Solution demo© 2011 SAP AG. All rights reserved. 29
  • 29. All Information to All People in One PlatformBusiness IntelligenceApril 6th, 2013Othman mohammad
  • 30. In 2006 – 2007… US Airlines Lost > 10 Bi. $ Let go 1000s double digit growth for the 14th straight year!© 2013 SAP AG. All rights reserved. Confidential 31
  • 31. Airlines seek new ways to…  Differentiate themselves to customers  Leverage new opportunities that arise  Reduce operating costs whilst maintaining and improving service levels  Retain customers through loyalty programs and new services  Improve customer insight to focus marketing campaigns© 2013 SAP AG. All rights reserved. Confidential 32
  • 32. Means… Airlines need to be able to access MASSIVE amount of valuable operational data for quick, decisive, fact-based action Current, actionable, integrated operational information must be delivered directly to the front line© 2013 SAP AG. All rights reserved. Confidential 33
  • 33. Objectives  Boost Revenues  Contain Costs  Improve Operational Efficiency  Manage Assets Effectively© 2013 SAP AG. All rights reserved. Confidential 34
  • 34. Challenges  Increasingly needs from more informed more diverse consumers  Competition from niche players  Rising fuel prices  Lower utilization rates from congestion at airports© 2013 SAP AG. All rights reserved. Confidential 35
  • 35. Mega trends transforming business today 70% >500 of people in China access million social media Internet with handset members 4 Exabytes Double of unique information Digit budget cuts in 2011 >1,000 + $241B regulations and global cloud market policies by 2012 * * http://www.simplysecurity.com/2011/04/29/forrester-cloud-market-to-hit-240-billion-by-2020/© 2013 SAP AG. All rights reserved. Confidential 36
  • 36. HAVING INFINITE KNOWLEDGECLARITY INTELLIGENT WISE RUN BETTER MEANING WISDOM OMNISCIENCE AWARE CLEVER ALL KNOWING UNLIMITEDUNDERSTANDING KNOWLEDGE© 2013 SAP AG. All rights reserved. Confidential 37
  • 37. Business analytics solutions from SAP Know Your Business Decide With Confidence Act Boldly Access all relevant information Define plan and align on Respond instantly to across your business network– performance goals and metrics events as they unfold anywhere, anytime Understand business impacts, Collaborate and take Know and trust the quality of then model and predict future coordinated action on the best your information directions decision Understand information in the Proactively balance risks and Learn from best practices, context of your industry and opportunities adapt and continually improve role, quickly and easily over time© 2013 SAP AG. All rights reserved. Confidential 38
  • 38. Meaning for everyone, everywhere, anytime MANUFACTURING l RETAIL l HEALTHCARE l BANKING l UTILITIES l TELCO | PUBLIC SECTOR OPERATIONS l HR l FINANCE | IT | SALES l MARKETING What What is What will happened? happening now? happen? How and why What is the risk if it How do you prevent / did it happen? does/doesn’t happen? ensure it happens again?Tom Davenport International Institute for Analytics © 2013 SAP AG. All rights reserved. Confidential 39
  • 39. Business Analytics from SAPMost Complete Offering to Deliver Vision Data Sources/Warehouses Analytic Capabilities Access Services and Best Practices Industry & LOB SAP Analytic Applications Mobile Performance Management Other Application/ Performance Management Data Sources Browsers Risk and Compliance Social Media RiskManagement and Compliance Content Management On Demand Services Business Intelligence Unstructured Content Business Intelligence Dashboard/ MS Office Enterprise Report OLAP Servers, Data Information Management Warehouses & Marts Data Foundation Enterprise Data Warehousing Portals© 2013 SAP AG. All rights reserved. Confidential 40
  • 40. SAP BusinessObjects BI 4.0 Focus AreasAll UsersEngaging new user experience across the BI suiteDeeper analytical insight for all usersGreater interoperability and workflow efficiencyAll DataAll data, more easily available for BITrusted Information for better decisionsInformation governanceOne PlatformGlobal readiness and scalabilityComprehensive system monitoring and diagnosisExpanded deployment options© 2013 SAP AG. All rights reserved. Confidential 41
  • 41. One Unified BI Suite Web Intelligence Dashboards Analysis Crystal BI Platform Explorer Reports Trusted Data© 2013 SAP AG. All rights reserved. Confidential 42
  • 42. Use the Right Tool for Every Business RoleAll Integrated in One BI Platform Search and data OLAP Self Service BI Query ENTERPRISEInformation Consumers Exploration & Reporting DASHBOARDS REPORTING Casual Users Crystal Explorer Dashboards Reports Power Users Web Intelligence Analysis Analysts Dynamic Interactivity Static Information Experts
  • 43. Common Visual Experience Across the BI Suite Modern styling and look  New ribbon bar Access provides easier access to common features  New unified charting options  Improved workflows© 2013 SAP AG. All rights reserved. Confidential 44
  • 44. Semantic Layer Crystal Web Dashboards Explorer Live Office Highlights Reports Intelligence  Multi-source perspective Query and Calculation Engine Servicing Data  New Information Design Tool Design Tool Information Business Layer  Hierarchical access OLAP Data Foundation Single or Multi-source data without “flattening” Data Federation Engine  Consistent business user experience  Heterogeneous access over all sources Sybase IQ OLTPsSAP BW OLAP SAP HANA Web Text XML Datawarehouse Service© 2013 SAP AG. All rights reserved. Confidential 45
  • 45. Right Scale Deployment Global Readiness and Scalability Multilingual BI delivery across geographic locations Enhanced scalability with virtualization and 64-bit support Continued heterogeneous platform and database support© 2013 SAP AG. All rights reserved. Confidential 46
  • 46. Monitor | Diagnose | Audit New system monitoring  Server metric and user- defined watch condition  Probe for workflow simulation  New visualization dashboard in the management console  Integration with SAP Solution Manager, Tivoli, and JMX compatible tools© 2013 SAP AG. All rights reserved. Confidential 47
  • 47. Crystal Report  Creation  Viewing & Refresh  Access, format, and deliver information to large populations of user  Pixel perfect reports CR© 2013 SAP AG. All rights reserved. Confidential 48
  • 48. Web Intelligence  Creation  Viewing & Refresh  Single interface to create and consume interactive documents  Query, analyze and report all in one tool  Bring self-service capabilities to broad set of users WebI© 2013 SAP AG. All rights reserved. Confidential 49
  • 49. Analysis, edition for OLAP or Microsoft Office  Creation, Viewing & Refresh  Analytical question can be immediately pursued  Optimized for highly interactive analysis  Connectivity to SAP BW, MSAS, EssBase A© 2013 SAP AG. All rights reserved. Confidential 50
  • 50. Dashboard (Xcelsius)  Creation  Viewing & Refresh  Create Flash based dashboards  Guided navigation through your datahttp://experience.sap.com/experience/html/Pages/2010SAP5O5/race3.html Dash© 2013 SAP AG. All rights reserved. Confidential 51
  • 51. Explorer  Creation, Viewing & Refresh  Search and navigation tool for casual users to access business data  Support massive data volumes via BWA/HANA  Smart visualization capabilities Exp© 2013 SAP AG. All rights reserved. Confidential 52
  • 52. BI Launch Pad  Log on to the BI platform to navigate, open, create and refresh reports. CR Dash WebI A Expl© 2013 SAP AG. All rights reserved. Confidential 53
  • 53. Semantic LayerMulti-Source Universes Orange tables are from MSFT SQL server Blue tables are from SAP BW© 2013 SAP AG. All rights reserved. Confidential 54
  • 54. Mobile Usage Targeted BI Content Search & Exploration In-Memory Accelerated Exploration of Any Data Source© 2013 SAP AG. All rights reserved. Confidential 55
  • 55. SAP BusinessObjects Mobile  Viewing & Refresh  iPad Mobile BI client  Show WebIntelligence reports as „Dashboards on you iPad  Offline Capabilities  Share by email WebI© 2013 SAP AG. All rights reserved. Confidential 56
  • 56. SAP BusinessObjects Explorer Mobile  Viewing & Refresh  Search and navigation tool for casual users to access business data  Support massive data volumes  Smart visualization capabilities Exp© 2013 SAP AG. All rights reserved. Confidential 57
  • 57. SAP BusinessObjects Experience  Viewing & Refresh  Search and navigation tool for casual users to access business data in a preformatted way  Support massive data volumes  Smart visualization capabilities  Offline Capabilities Exp© 2013 SAP AG. All rights reserved. Confidential 58
  • 58. Questions ? fly… Run Better© 2013 SAP MENA. All rights reserved. 59 59
  • 59. Thank You!
  • 60. Appendix / backup slides
  • 61. SAP PCM Solution Architecture Presentation layer Model builders Single user Model structure / rules interface Web or LAN Application MDX connector layer to Business SAP N/W, Objects PROFITABILITY AND 3rd party OLAP Universe COST MANAGEMENT MS Excel 2007 Data layer Single open database Oracle or MS SQL Extract, Transform, Load Data Integration Tools Export results to an external GL, Data Warehouse, CRM, Other transaction systems Data Warehouse FMS Radar Swift© SAP 2008 / Page 62
  • 62. Planning and ConsolidationCurrent Customer Situation  Streamline the planning and budgeting processes  Multiple incompatible planning systems create lengthy planning cyclesDescription  Meet your bottom-up and top-down financial and operational planning requirements  Includes complete consolidation and reportingValue Proposition  Industry specific plan inputting schedules  Industry specific reports, KPIs, management reports  Industry specific processes, procedures and calculations  Combine with SAP ERP for end-to-end solution SAP BusinessObjects Planning and ConsolidationOutcome Opportunity  Faster, lower cost implementation  Streamlined planning processes Return© 2011 SAP AG. All rights reserved. 64
  • 63. The SAP Difference Trusted Lightning Fast Easy Anytime Industry/LoB Collaborative Expertise© 2011 SAP AG. All rights reserved. 65
  • 64. Why SAP as Your Trusted StrategicPartner for Business Analytics Solutions? Most Comprehensive Portfolio InnovationIndustry‟s first fully integrated business analytics In-Memory driven performance, multi-data sourceplatform semantic layer support, complex event processing, unstructured data analysis, user managed data qualityPortfolio of industry- and LoB-specific business analytic profiling, mobile insight deliverysolutions Industry‟s first fully unified administration environmentBest integration with SAP business processapplications and heterogeneous data environments On demand, on premise and on device Lower Risk Proven ValueSolutions are designed to complement and extend your Over 80% of Fortune 500 companies rely on businessexisting IT environment analytics solutions from SAPVibrant ecosystem of over 7,000 partners with proven Over 18M users of SAP BusinessObjects productstrack records of success around the globeBest practices derived from close collaboration with Analysts rate on business analytics solutions from SAPindustry leaders around the globe as #1 overall© 2011 SAP AG. All rights reserved. 66
  • 65. Thank You! Othman Mohammad Solution Consultant SAP KSA M +966 505 782 184 E othman.mohammad@sap.com www.sap.com