28th May 2014 – Dubai, UAE
Suite on HANA:
The New Norm for Innovation
Andre Borchert – Center of Excellence SAP HANA – Europe, Middle East & Africa
S...
© 2012 SAP MENA. All rights reserved. 4
Innovation is the most important aspect of a thriving business
it’s what makes it ...
40% executives worry that their organizations will not
keep pace with technology change and lose their
competitive edge.
–...
© 2012 SAP MENA. All rights reserved. 6
One atomic copy of data for
Transactions + Analysis, all in Memory
 Eliminate unn...
© 2012 SAP MENA. All rights reserved. 7
Supports
any Device Any Apps
Any App Server
SAP Business Suite
and BW ABAP App Ser...
© 2012 SAP MENA. All rights reserved. 8© 2014 SAP AG. All rights reserved. 8
Good answers are available now
Stemming from ...
© 2012 SAP MENA. All rights reserved. 9© 2014 SAP AG. All rights reserved. 9
OLTP & OLAP together
Hybrid deployment model
...
© 2012 SAP MENA. All rights reserved. 10
New business models
SAP HANA INNOVATION @ Customers
© 2014 SAP AG or an SAP affil...
© 2012 SAP MENA. All rights reserved. 11© 2014 SAP AG. All rights reserved. 11
Generally Available
In Ramp Up
Accelerated ...
© 2012 SAP MENA. All rights reserved. 12© 2014 SAP AG. All rights reserved. 12
New business processes
Real-time Value of F...
© 2012 SAP MENA. All rights reserved. 13© 2014 SAP AG. All rights reserved. 13
New business processes
Introducing SAP Smar...
© 2012 SAP MENA. All rights reserved. 14
SAP R/2SAP R/3 1.0SAP R/3 2.0SAP R/3 3.1SAP R/3 4.0SAP R/3 4.6CmySAP.commySAP ERP...
© 2012 SAP MENA. All rights reserved. 15
Accelerated roadmap for SAP HANA
From database to platform – THE NEW NORM for Inn...
What does the „NEW NORM“ mean for you:
Innovation/$
TimeToday Your start
Innovation
GAP
SAP Innovations:
- Realtime Enterp...
© 2012 SAP MENA. All rights reserved. 17
So are you ready for your Innovation journey or do you
still…..
Are you able to
i...
Thank you
Contact information:
Andre Borchert
SAP HANA Center of Excellence
Europe, Middle East & Africa
Andre.Borchert@sa...
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1130 1200 Andre Borchert Suite on HANA the new norm for Innovation

  1. 1. 28th May 2014 – Dubai, UAE
  2. 2. Suite on HANA: The New Norm for Innovation Andre Borchert – Center of Excellence SAP HANA – Europe, Middle East & Africa SUGMENA, May 2014
  3. 3. © 2012 SAP MENA. All rights reserved. 4 Innovation is the most important aspect of a thriving business it’s what makes it stand out among the market place, prevents it from going stagnant, helps it to grow and drives humanity forward The true meaning of innovation lies in combining technology advances and business practices to transform the way our customers experience interacting with us
  4. 4. 40% executives worry that their organizations will not keep pace with technology change and lose their competitive edge. – McKinsey study, 2013 ”“ Drive business innovation Keep the lights on Technology Stack of multiple layers of hardware & software User Experience the ability to engage customers and users 28% 72% Drive business innovation Keep the lights on Consumption of new technologies to differentiate Forrester IT Survey, 2013 What is the single biggest hurdle to Innovation in IT? Complexity in IT Landscapes!!!
  5. 5. © 2012 SAP MENA. All rights reserved. 6 One atomic copy of data for Transactions + Analysis, all in Memory  Eliminate unnecessary complexity and latency  Less hardware to manage  Accelerate through innovation, simplification + in-memory  3 copies of data in different data models  Inherent data latency  Poor innovation leading to wastage Transactions + Analysis + Acceleration processes separated SAP HANA (DRAM) Transact ETL Analyze ETL Re-think Data Management for Real-time Innovations Need to eliminate redundant data copies, materialization and models A Common Database Approach for OLTP and OLAP Using an In-Memory Column Database Hasso Plattner Accelerate Cache VS
  6. 6. © 2012 SAP MENA. All rights reserved. 7 Supports any Device Any Apps Any App Server SAP Business Suite and BW ABAP App ServerJSONR Open ConnectivityMDXSQL Other AppsLocationsReal-timeHADOOPMachineUnstructuredTransaction HANA Platform SQL, SQLScript, JavaScript Integration Services Spatial Business Function Library Search Text Mining Predictive Analysis Library Database Services Stored Procedure & Data Models Planning Engine Rules Engine Application & UI Services More than just a database – The SAP HANA Innovation Platform SAP HANA Platform converges Database, Data Processing and Application Platform capabilities & provides libraries for Predictive, Planning, Text, Spatial, and Business Analytics to enable business to operate in real-time
  7. 7. © 2012 SAP MENA. All rights reserved. 8© 2014 SAP AG. All rights reserved. 8 Good answers are available now Stemming from a fundamental question… 14 years after R/3, what would an ERP system look like if we start from scratch? Hasso Plattner Institute, Potsdam 2007
  8. 8. © 2012 SAP MENA. All rights reserved. 9© 2014 SAP AG. All rights reserved. 9 OLTP & OLAP together Hybrid deployment model Integration Simpler IT with Choice SAP Business Suite powered by SAP HANA Reinventing suite of applications New applications New business processes New business models New UX tailored by role Instant insight to action All devices Innovation Foundation Personalized User Experience
  9. 9. © 2012 SAP MENA. All rights reserved. 10 New business models SAP HANA INNOVATION @ Customers © 2014 SAP AG or an SAP affiliate company. All rights reserved. 10 Drive innovation by improving forecasting models Analyse Big Data from sensors. Engaging customers and building fandom Built state of the art experience for fans.. Improve diagnostic through pattern detection 300M records; analysis in 2-10 seconds. Predict customer purchase sentiment Seasonality Analysis in 5 seconds. Cost Reduction, Tire Life Extension 40 billion events per year analysed. Customer Insight Detect critical signals from 50+ PBs of data in eBay EDW. Performance Insight of Customer Behaviour Improved ROI of campaigns by targeting the right audience Customer
  10. 10. © 2012 SAP MENA. All rights reserved. 11© 2014 SAP AG. All rights reserved. 11 Generally Available In Ramp Up Accelerated Trade Promotion Planning Sales & Operations Planning Demand Signal Management Customer Engagement Intelligence Fraud Management New applications Beyond acceleration of conventional business processes Operational Equipment Intelligence Convergent Pricing Simulation Energy & Environmental Resource Mgmt. Customer Activity Repository McKesson Atmel Portfolio & Project Management
  11. 11. © 2012 SAP MENA. All rights reserved. 12© 2014 SAP AG. All rights reserved. 12 New business processes Real-time Value of Finance powered by SAP HANA Suite on SAP HANA SAP HANA Platform Integrated Business Planning New capabilities and enhanced integration for ERP and BPC 10.1. Smart Cash Management New product for Group Cash Management Smart Accounting Alternative in-memory functionality for ERP customers Fraud & Audit Management. New SAP HANA-based products for fraud detection and assurance Smart Financials SoH Applications Accelerators User Experience SAP Smart Business Cockpits & SAP Fiori New HTML5-based user interfaces • “New Financials on HANA”* will be offered on in-memory databases only • Ramp-Up has started * final product name tbd
  12. 12. © 2012 SAP MENA. All rights reserved. 13© 2014 SAP AG. All rights reserved. 13 New business processes Introducing SAP Smart Accounting Logistics Document CO Document FI Document Totals & Indices Financial Accounting Totals & Indices Management Account. From … Stability Processing Analytics CO Document FI Document Flexibility HANA views on the fly Pre-Defined Aggregates Flexibility Stability Processing Analytics Logical document Logistics Document … To Customer benefits • Factor 7 reduction of DB footprint • Harmonized internal and external reporting • Account driven data model • Significantly reduced reconciliation effort • Higher flexibility in reporting and data customization • Significantly reduced memory consumption
  13. 13. © 2012 SAP MENA. All rights reserved. 14 SAP R/2SAP R/3 1.0SAP R/3 2.0SAP R/3 3.1SAP R/3 4.0SAP R/3 4.6CmySAP.commySAP ERP 2004 A brief history of user experience by SAP SAP Smart Business Cockpits
  14. 14. © 2012 SAP MENA. All rights reserved. 15 Accelerated roadmap for SAP HANA From database to platform – THE NEW NORM for Innovation SAP Fiori SAP Smart Business Cockpits +HANA Apps SAP HANA Enterprise Cloud SAP Business Suite powered by SAP HANA SAP NetWeaver Business Warehouse powered by SAP HANA SAP HANA Agile Datamarts SAP HANA Apps & Accelerators 2011 January 2013April 2012 May 2013 Real-time analysis and reporting OLAP & OLTP together New cloud deployment option New user experience October 2013 Question from our customers is not “Why HANA? – anymore.” It’s “Why not?, Why not NOW?” We have the prove: • Total HANA Licensed customers = 3310 thereof 1355 with Suite, Apps and Accelerators “>1/3 is SoH” • Total HANA Live productive customers = 625 thereof 183 with Suite, Apps and Accelerators (700+ in current projects)
  15. 15. What does the „NEW NORM“ mean for you: Innovation/$ TimeToday Your start Innovation GAP SAP Innovations: - Realtime Enterprise: SoH - BIG Data / Predictive - Social / Mobile - User Experience: Fiori / Smart Business - New Apps: Fraud, Predictive Maintenance - Cloud - Many more…..
  16. 16. © 2012 SAP MENA. All rights reserved. 17 So are you ready for your Innovation journey or do you still….. Are you able to innovate and get your business ready for the future?
  17. 17. Thank you Contact information: Andre Borchert SAP HANA Center of Excellence Europe, Middle East & Africa Andre.Borchert@sap.com
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