Embrace the Digital Transformation for Media with SAP: Maximize Profit Throughout the Content-Audience Value Chain
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Consumers demand their content in any format, ...
Consumers demand their content in any format,
any time, and on any device, be it tablet, Web
browser, mobile, or print. There are 1.5 billion
smartphone and tablet users worldwide, and this
number is expected to grow to 5 billion users
over the next couple of years. These trends are
impacting content sales and business models at
an incredible pace as audiences increasingly
demand solutions for their specific needs, rather
than just bare content or information.
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