Thomas Jenewein, SAP Education,
Uli Hoffmann, Enterprise Social Software, SAP
Social Media aus Sicht der SAP: Markt,
Produ...
PollThe Different Focus Areas for Our Social Software
From Harvest, to Recognize, then Interaction and Collaborating
© 201...
42.4%Growth rate of
social software
IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast
You’ve hea...
Designed to seamlessly connect
your employees, your customers,
your partners
….like never before
Enterprise 2.0
Social Bus...
But let’s get real.
It’s not really working…..
Poll
Wo seht Ihr die grössten Herausforderungen bei der
Einführung von Social Media in Unternehmen?
77% of employees
never use their enterprise social network
and only 3%use it once each day
Forrester Research, 2012
The re...
IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast
And Executives don’t get these
nebulous metric...
© 2013 SAP AG. All rights reserved. 9
Because
Social in the enterprise is happening
on Mars
and business
on Venus
Why is t...
While we work here….
People
Process
Applications Data
Content
Social Collaboration happens in a vacuum, today.
THE BIG OPPORTUNITY
$1.3 Trillion
Annual value that can be unlocked by
social technologies
McKinsey Global Institute 2012
It’s not Big. Its re...
Here’s your reality
Increase Revenue
Decrease Cost
Mitigate Risk
Continuously
Delight and Satisfy
Customers
Improve Talent...
But almost all
business activities have
unstructured gaps to fill.
Transactional systems are excellent at
repeatable proce...
Build strong customer
communities to delight
customers and lower
acquisition costs.
Manage customer records
and interactio...
Talent Performance
That’s closing the loop
Talent Management Talent Networks
Manage goals and
learning objectives.
Leverag...
Financial Performance & Risk Mitigation
That’s closing the loop
Execute Order to Cash,
Identify Risk, Manage
Compliance.
F...
Supply Chain Performance
That’s closing the loop
Supply Chain
Management
Business Networks
Execute Procure to Pay
efficien...
People
Applica-
tions
Content
Processes
Data
Customers
Partners
Employee
Networks
CRM
HCM
Supply Chain
ERPDocuments
Videos...
… is practical: It leverages your existing investments and feeds your
existing KPIs to drive revenue, reduce costs, and mi...
Social Media Nutzung bei SAP
SAP Employee Network (SAP Jam)
• Ca 70.000 aktive Nutzer (unique user)
• Ca. 62.000 unique Nu...
Poll
Wieviel % macht das soziale Lernen beim Erwerb
von Kompetenzen aus?
- 10%
- 20%
- 70%
20% macht das soziale Lernen beim Erwerb von Kompetenzen aus
Quelle: The 10:20:70 Modell (Blog)
© 2013 SAP AG. All rights reserved. 25
Beispiel:
Lernräume
für Kunden,
Partner,
Mitarbeiter
© 2013 SAP AG. All rights reserved. 26
Lerninhalte
© 2013 SAP AG. All rights reserved. 27
Diskussion
mit Trainern
& Lernern
© 2013 SAP AG. All rights reserved. 28
Foren nach
Thema
© 2013 SAP AG. All rights reserved. 29
Info-
sessions
© 2013 SAP AG. All rights reserved. 30
Suche nach
Kursen +
social Media
Inhalten
© 2014 SAP SE. All rights reserved. 31
Erfahrungen mit Lernräumen bis jetzt
 Räume aktiv mit 300 - 500 Teilnehmer
 Engag...
Fragen?
Thomas Jenewein, SAP Education
thomas.jenewein@sap.com
http://twitter.com/saplearn
https://www.xing.com/net/sapedu...
© 2014 SAP SE. All rights reserved. 34
sap.com/jam
Thank You
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Social Media Night Karlsruhe: Social Media bei & von SAP

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Social Media aus Sicht der SAP: Markt, Produkte, Use-Cases, eigene Erfahrungen und Markttrends

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Social Media Night Karlsruhe: Social Media bei & von SAP

  1. 1. Thomas Jenewein, SAP Education, Uli Hoffmann, Enterprise Social Software, SAP Social Media aus Sicht der SAP: Markt, Produkte, Use-Cases, eigene Erfahrungen und Markttrends
  2. 2. PollThe Different Focus Areas for Our Social Software From Harvest, to Recognize, then Interaction and Collaborating © 2014 SAP SE or an SAP affiliate company. All rights reserved. 2
  3. 3. 42.4%Growth rate of social software IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast You’ve heard it before… Social, for Business is BIG 4.5BRevenue growth by 2016
  4. 4. Designed to seamlessly connect your employees, your customers, your partners ….like never before Enterprise 2.0 Social Business Social Enterprise
  5. 5. But let’s get real. It’s not really working…..
  6. 6. Poll Wo seht Ihr die grössten Herausforderungen bei der Einführung von Social Media in Unternehmen?
  7. 7. 77% of employees never use their enterprise social network and only 3%use it once each day Forrester Research, 2012 The research is now here: Adoption never came.
  8. 8. IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast And Executives don’t get these nebulous metrics productivity sharing collaboration comments engagement connections transparency “Where’s the Business in Social Business?”
  9. 9. © 2013 SAP AG. All rights reserved. 9 Because Social in the enterprise is happening on Mars and business on Venus Why is this?
  10. 10. While we work here…. People Process Applications Data Content
  11. 11. Social Collaboration happens in a vacuum, today.
  12. 12. THE BIG OPPORTUNITY
  13. 13. $1.3 Trillion Annual value that can be unlocked by social technologies McKinsey Global Institute 2012 It’s not Big. Its really, really BIG
  14. 14. Here’s your reality Increase Revenue Decrease Cost Mitigate Risk Continuously Delight and Satisfy Customers Improve Talent Performance Optimize the Demand and Supply Chain Make Data Driven Decisions at every level
  15. 15. But almost all business activities have unstructured gaps to fill. Transactional systems are excellent at repeatable processes The Transformational Opportunity from Social Collaboration will come from closing Business Loops
  16. 16. Build strong customer communities to delight customers and lower acquisition costs. Manage customer records and interactions and analyze trends. Customer Performance Customer NetworksTraditional CRM That’s closing the loop
  17. 17. Talent Performance That’s closing the loop Talent Management Talent Networks Manage goals and learning objectives. Leverage knowledge as a strategic asset.
  18. 18. Financial Performance & Risk Mitigation That’s closing the loop Execute Order to Cash, Identify Risk, Manage Compliance. Financial Management Manage exceptions and drive decisions. Performance Networks
  19. 19. Supply Chain Performance That’s closing the loop Supply Chain Management Business Networks Execute Procure to Pay efficiently. Galvanize your supply chains to become strategic partners.
  20. 20. People Applica- tions Content Processes Data Customers Partners Employee Networks CRM HCM Supply Chain ERPDocuments Videos Lead to Close Order to Cash Social Media Data Internal Data The Next Chapter: Social collaboration needs to surface at the point of decision making, action and business execution. To accelerate real business performance.
  21. 21. … is practical: It leverages your existing investments and feeds your existing KPIs to drive revenue, reduce costs, and mitigate risk … is available: Comes integrated, today. … is achievable: You already have most of the ingredients: applications, processes, data, content This version of Social Collaboration…. The Future of Work is here. Start Now.
  22. 22. Social Media Nutzung bei SAP SAP Employee Network (SAP Jam) • Ca 70.000 aktive Nutzer (unique user) • Ca. 62.000 unique Nutzer lesen Inhalte • Ca. 5000 Kommentare / Monat • 80.000 Dokumente & Videos, 4000 Gruppen SAP Community Netzwerk (Partner, Kunden) • Ca 2.1 Mio unique Nutzer/ Monat • Ca. 1500 Blogs / Monat • 800+ Moderatoren + viele Firmen & individuelle Accounts auf Twitter, Linkedin, Google+, Slideshare, Youtube, Facebook ..
  23. 23. Poll Wieviel % macht das soziale Lernen beim Erwerb von Kompetenzen aus? - 10% - 20% - 70%
  24. 24. 20% macht das soziale Lernen beim Erwerb von Kompetenzen aus Quelle: The 10:20:70 Modell (Blog)
  25. 25. © 2013 SAP AG. All rights reserved. 25 Beispiel: Lernräume für Kunden, Partner, Mitarbeiter
  26. 26. © 2013 SAP AG. All rights reserved. 26 Lerninhalte
  27. 27. © 2013 SAP AG. All rights reserved. 27 Diskussion mit Trainern & Lernern
  28. 28. © 2013 SAP AG. All rights reserved. 28 Foren nach Thema
  29. 29. © 2013 SAP AG. All rights reserved. 29 Info- sessions
  30. 30. © 2013 SAP AG. All rights reserved. 30 Suche nach Kursen + social Media Inhalten
  31. 31. © 2014 SAP SE. All rights reserved. 31 Erfahrungen mit Lernräumen bis jetzt  Räume aktiv mit 300 - 500 Teilnehmer  Engagement-Wert der Teilnehmer: unter 20% bei Kunden (vs. Ca. 40% in SAP-internen Lernräumen) (Ziel war mindestens 20% entsprechend des Creators/ Commentors/ Lurkers Modells, Quelle: Socious, 2011) Was Tun?   noch mehr Anreize schaffen social Media zu benutzen – u.a. mit Gamification Ansätzen   größere & offene Gruppen um mehr kritische Masse zu bekommen
  32. 32. Fragen? Thomas Jenewein, SAP Education thomas.jenewein@sap.com http://twitter.com/saplearn https://www.xing.com/net/sapeducation Blog Weitere Infos • SAP Social Software Community • Blog: Wie Telus SAP Jam benutzt • OpenSAP – SAPs Enterprise MOOC • Global SAP Education Community Uli Hoffmann, Enterprise Social Software, SAP u.hoffmann@sap.com SAP Social Software Community
  33. 33. © 2014 SAP SE. All rights reserved. 34 sap.com/jam Thank You

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