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Así las Redes Sociales impulsaron las conferencias de SAP Forum México, el pasado 5 y 6 de marzo, con los hashtag #SAPForum #México y #ViveElFuturo.

Así las Redes Sociales impulsaron las conferencias de SAP Forum México, el pasado 5 y 6 de marzo, con los hashtag #SAPForum #México y #ViveElFuturo.

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  • 1. FORUMMEXICO SAPFORUM MEXICO
  • 2. FORUMMEXICO Wereached25,428,302users 8,549,885 11,020,858 5,842,305 15,254 REGISTRATIONS THROUGHSOCIALMEDIA 153 TWEETSUSINGTHE EVENTHASHTAGS 6,819 INTERACTIONS INFACEBOOK 4,233 RETWEETSINTWITTER ACCOUNTS 2,606 LATAMBLOGPOSTS VIEWS 575 CLICKSTOTHEEVENT LINKS 29,629
  • 3. FORUMMEXICO TophashtagsduringSAPForum Mexico #SAPForum 89.88% 2,425 #ViveElFuturo 46.07% 1,243 #México 42.4% 1,144 #SAP 6.6% 178 Hashtag Percentage #Mentions @SAPLatinAmerica 1.85% 50 @sapnoticiasmx 2.56% 69 @oppenheimera 2.63% 71 @lajosa 4.15% 112 @SapMexicoyCA 12.42% 335 Account Percentage #Mentions Mostmentionedaccounts SOCIALMEDIAMENTIONS
  • 4. FORUMMEXICO Shareofvoice:brandsentimentduringthecoverageoftheeventinsocialchannels. 1,000 Mar05 Mar06 750 500 250 0 Negative0,07% Neutral54,81% Positive42,97% Unknown2,15% Userspublishedpositive mentionsontheevent, expressingtheir satisfactionforhaving attendedto conferencesand keynotesinSAPForum MeMexico. Positive:
  • 5. FORUMMEXICO WordCloud:themainwordsmentionedin socialchannelsduringSAPForumMexico. globalcloud conferencia femsa facebook productos exito conoce ahoraaños designthinking losnegociosplenaria taller inicia panel forma social futuro servicios cloudnube movilidad lanube rodolphocardenuto empresas clientes concierto stand forum gracias ciohana tecnologia innovacion negocios soluciones evento diahoy 2014 sap mexico others gran negocio breakout latecnologia mañana sociales shawnprice
  • 6. FORUMMEXICO AgesRanges AgeRange Under15 1.92% 15-17 1.08% Menparticipatedmostactively,representing64% ofusersmentioningtheevent.Theage range35-44wasthetargetsegmentreachedduringtheeventpromotionandcoverage.Mostof themwereexecutives,businesspeopleandemployees. 18-24 3% 25-34 7.44% 45-54 4.2% 55-64 1.2% 65andup 0.24% % Mentions Gender Male 64.54% Female 17.21% Company 18.25% Demographics
  • 7. FORUMMEXICO Country(#Tweets) MexicoCity MiguelHidalgo 3.64% Bogota 2.73% Lima 1.52% BenitoJuarez 1.36% SanMiguelTecamachalco Valencia 3.03% TheSAPForumMexicotookplaceinMexicoCityatBanamexcenter,wherethehighest numberofcommentsrelatedtotheeventweremade. Dallas 1.52%
  • 8. FORUMMEXICO Devices 69% oftheusersusedamobiledevicetomentiontheofficialeventhashtags andpresenttheminutebyminutehighlightsoftheevent. Application Percentage #Tweet Web 16.05% 433 TwitterforIphone 28.65% 773 Hootsuite 4.6% 124 Sprinklr 9.12% 246 TwitterforAndroid 17.35% 468 TwitterforIpad 4.82% 130 TweetDeck 4.26% 115 Forsquare 2.78% 75 TwitterforBlackberry 2.34% 63 TwitterforWindows 2.74% 74 Other7.14% Mentions Desktop23.06% Mentions Mobile69.80% Mentions
  • 9. FORUMMEXICO Aglimpseatsomeofthementions
  • 10. FORUMMEXICO SocialMediaWallinitiative Weachieved5,464mentionstotheofficialhashtagsthroughthein-houseinitiative¨SocialMediaWall¨. Attendeeswereinvitedtointeractwiththehashtags#ViveElFuturoand#SAPForum.Theuser @LICMENDOZArankedat1stplacegenerating131tweetsandthefivefinalistsobtainedapersonalVIP invitationtoattendtheevent’sclosingconcert.
  • 11. FORUMMEXICO Highlights 25,428,302userswerereachedinFacebookandTwitterthroughthepromotionandcoverageof theeventrepresenting1500% morethanthepreviousyear. 6,819tweetswiththeeventhashtagswerecountedpreandduringevent.Wealsopromotedthe hashtag#ViveElFuturoachieving45% ofthementions. 35-44wastheagerangewiththehighestparticipationduringthepromotionandcoverageof theevent,representing80% oftheaudience.Thisrangerepresentsanexecutivesegmentor peopleworkingwithsomeseniority. Almost70% ofthementionsweremadebymobiledevices.Userscommentedtheminute-by- minuteoftheeventpublishingphotosandkeynotes. “Technology”,“SAP”,“event”,“business”,“hana”and“cloud”werethewordsassociatedtotheevent.