The document discusses SAP's mobile strategy for consumer products companies. It outlines SAP's mobile solutions portfolio, including apps for sales, marketing, supply chain management, and service. Key pillars of SAP's strategy are providing industry-specific mobile solutions, prioritizing security, and transforming key industries through high-value mobile apps. The presentation highlights several of SAP's mobile apps for functions like retail execution, direct store delivery, asset management, and field service.

1. SAP Mobile Strategy – Consumer Products
February 5, 2015
SAP Mexico Forum

2. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 2
Topics
SAP Mobility Update
Mobility Solutions for Consumer Products
Questions and Answers

3. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 3
Mobile
is a key disruptive force
in the world today.

4. © 2014 SAP AG. All rights reserved. 4
The workplace
isn’t limited to the office anymore
Sources: 1 IDG Enterprise Marketing. “In BYOD Discussions, Security is Key”, IDG Enterprise, 2013;
2 FROM MOBILE VOID TO MOBILE ENTERPRISE: KEEPING UP WITH MOBILITY TRENDSETTERS,
Unisys, IDG Enterprise, Fall 2013
56%
of companies are creating business
apps for employees1
84%experience workforce productivity
gains2
75%experience revenue gains due to
mobile2

5. 71%
of senior IT leaders
see mobile as strategic
yet only
18%have a comprehensive
strategy
Strategy is the top challenge for enterprises going mobile
Source: IDG Research poll 2012 and White Paper, Mobile in the Enterprise:
The Gap between Expectations and Expertise

6. © 2014 SAP AG. All rights reserved. 6
To achieve the benefits, opposing forces must be balanced
The
Users
The
Business

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Users want apps with a great UI/UX

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Transform your business with SAP Mobile Solutions!

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SAP Mobile strategic pillars
Lead on
Security
Industry-centric
Mobile Solutions
HCP Mobile
Services
Transform key industries
through high value
mobile apps
Set the platform for
accelerated growth
with HCP mobile
Drive the mobile secure
value proposition up-stack

10. Flexible
development
options
Any backend
SAP Mobile Platform
B2E
B2B
B2C
Open and
Standards-
based
Rapid with
SDKs
Native
Hybrid
Mobile Web
SMS
Android
iOS
Windows
Offline
App
Services
Platform
Services
Linux and
Windows OS
Back-end
Agnostic
Simplified
Admin
Analytics and
Reporting
Developing and Managing Mobile Apps

11. © 2014 SAP AG. All rights reserved. 11
Delivering a Mobile Experience
Key Elements for taking advantage of mobile capabilities with SMP
Third Party apps
Access attachments, calendar …
App Analytics
Understanding usage
Native Capabilities
Camera, Location, and more …
Life cyle Mgmt
Stay up to date
Mobile Experience
Exceeding user expectation
Offline *
Continue Working
Push *
Get notified...
Security &Authentication
Secure the access, data, etc.
* - Future Planned Innovation

12. © 2014 SAP AG. All rights reserved. 12
Mobile Secure including Mobile Place (Enterprise App Store)
Branded self-service app store
Streamline app management process
Improve app discovery
MDM Compliance
* Only available in cloud today
Secure access to documents across many
devices
Integration with corporate DMS & SAP ECC
Collaborate on content
Wrap and protect mobile applications
Strict Compliance for regulated industries
Apply policies to strengthen security of apps
Enhance the user experience
Self service enrollment of devices
Enforce policy compliance and increase
security
Remotely lock and wipe managed devices
Access robust analytics for insight
Mobile DocumentsMobile App Management*
Mobile App Security Mobile Device Management

13. Consumer Products Mobile Solutions

14. © 2014 SAP AG. All rights reserved. 14
Industry’s most complete portfolio of mobile apps
Manufacturing Supply Chain
Service &
Support
Sales & Marketing
Management Merchandizing
SAP finance
mobile apps
SAP HR
mobile apps
SAP procurement
mobile apps
SAP collaboration mobile apps
(SAP Jam & SAP Mobile Documents)
SAP HANA
SAP Mobile Platform
HCP Mobile Services
SAP NetWeaver Portal,
mobile edition
SAP
Fiori
SAP Rounds Manager
SAP Work Manager
SAP 3D Visual Enterprise Viewer
SAP EHS Safety Issue
SAP Quality Assurance
SAP Customer Loyalty
SAP CRM Service Manager
SAP Inventory Manager
SAP EHS Safety Issue
SAP Transport Notification
SAP Transport Tendering
SAP Cloud for Sales
SAP Retail Execution
SAP Direct Store Delivery
SAP 3D Visual Enterprise Viewer
SAP Strategy Management
SAP BusinessObjects Mobile SAP Retail Execution
SAP Direct Store Delivery
SAP 3D Visual Enterprise Viewer
SAP Customer Loyalty
SAP Precision Marketing
SAP 3D Visual Enterprise Viewer

15. Mobile CPG – Solutions from SAP
PlatformHANA AS A PLATFORM
Sales
Manager
Sales Representative &
Merchandiser Van Seller ServiceStore Owner & Staff
People
Key Account
Manager
Consumer
SAP CRM SAP ERP 3rd partySAP BI
ApplicationsSAP
CP Industry
Cloud - C4C*
hybris
SAP Cloud for Sales -REX*
Pure Cloud Deployment
Broad SFA functionality including Trade
Targeting all manager, sales rep and
merchandiser roles
HTML5 based solution on iOS, Android,
Windows 8, Laptop & Desktop
Prebuild integration with SAP CRM and
ERP
Real-time analytics on mobile
Open architecture to integrate with Non-
SAP solutions
SAP Mobile REX
On Premise Deployment
Optimized solution for Merchandiser
roles
Prebuild deep integration with SAP
CRM and ERP
iPad, iPhone, Android Phone / Tablet
Optimized for high data volume
SAP DSD
Optimized solution for van sellers
and delivery drivers
Prebuild deep integration with SAP
ERP DSD
Windows Mobile
On Premise Deployment
Optimized for high data volume
FBS solution
SAP Service Manager
Broad Field Service
Functionality
Windows, iOS, Android
On Premise Deployment
Apps
*Refer to latest C4C – REX Roadmap

16. © 2014 SAP AG. All rights reserved. 16
Value added solutions drive revenue growth at retail…
Surround & augment the “core processes” with value added capabilities to generate
revenue growth
Pre Call
Planning
Visit
Execution
Visit recap
and
actions
core processescore processes
From Order Entry & Merchandising to Value Added Selling
SAP solutions
Powered by HANA
Image Recognition
Retail Activity
Optimization
Distributor Management Social Media

17. © 2014 SAP AG. All rights reserved. 17
Sales:
SAP Retail Execution - Empowering Sales Reps and Merchandisers
Use Cases
• Visit & Activity Management, Surveys & Audits
• Account & Contact Management
• Promotions and Campaigns
• Orders and Returns
• Trade Assets and Service Requests
• Customer and Employee KPIs
Business Value
• Improve sales effectiveness
• Enable effective execution in retail stores
• Increase return on promotion investments
• Maximize the value of time sales representatives spend in-
store
• Improve access to timely data
• Prevent/Correct Voids
Transform the way you do business
SAP’s mobile application for managing retail store visits
A best practice standardized approach to implementing your
strategic goals and objectives in the retail level in a consistent
and reliable way
SAP insights and references
Unilever
60+ projects underway!

18. © 2014 SAP AG. All rights reserved. 18
Visit Administration
DynamicSurveys – Checklist,product,competitor
producttype surveys withmatrix view
FlexibleActivityPlanning &routing to enable
definitionand assignmentof tasksand surveys to be
performed in an account.
EnhancedAccount 360with Recommended Visit
Frequencyand Visit history.
Product Lists to determine account specificproduct
proposals.
Enhancedreportingon survey answers, visitsand
visit tasks
Manage Serialized Assets at account level
Visit Planning
Map based Visit Planning withintegratedCalendar
view in browser and iPad.
Rule based determinationof recommendedtasksand
surveys from the activityplans and routinerules
Auto-assignor Select tasks and surveys to be
completedin visit
Account recommendationbased on last visit info and
recommendedfrequency
Maintainattendees
Visit Execution
Supportedon browser and iPad (online + offline)
Global User Calendar to view all activities
CheckIn / CheckOut of visitand generate visit
summary
Add / Complete tasksand surveys
Capture picturesto attachto survey results
Create follow-up quotes, orders, opportunities,service
tickets
Fast order entrywithquick add of productson mobile
SAP Cloud for Sales – Retail Execution
Release 14.11 on iPad

19. © 2014 SAP AG. All rights reserved. 19
SAP Cloud for Sales – Retail Execution

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Sales:
SAP Retail Execution
http://www.youtube.com/watch?v=s0nb5LC1o-8

21. © 2014 SAP AG. All rights reserved. 21
Sales:
SAP Direct Store Delivery - Ramp-up begins Q1 2014
Use Cases
Combined sales and logistic business processes required for DSD
Route Accounting and Settlement
On and Off-Line Pricing
Independent Device Pickup
Order and credit management
Van stock visibility
Business Value
Improved visibility and control
Standardized processes
Integrated financials
Integration to CRM
Lower TCO
Improved efficiency and effectiveness
Enhanced solution for Route Sales, Van Selling, Delivery, Pre-sales
SAP’s new and improved solution for Direct Store Delivery
Sales led application with comprehensive support for your
DSD business processes
SAP insights and references "As a long time user of SAP's Direct Store Delivery solutions, Empresas Polar
welcomes the new generation mobility solution for Consumer Products Sales,
Merchandising and Logistics...“
Alejandro Bombaci, Empresas Polar CIO

22. © 2014 SAP AG. All rights reserved. 22
SAP Direct Store Delivery Functional Overview

23. © 2014 SAP AG. All rights reserved. 23
DSD Video…available on youtube
https://www.youtube.com/watch?feature=player_detailpage&v=FbsVrQw4hZk

24. © 2015 SAP AG. All rights reserved. 24
SAP Direct Store Delivery Roadmap and Timeline*
SAP DSD 1.1
RTC May 2015
Release Focus
Enhanced Deal Conditions
Client Extensibility
Data Extensibility
Device Platforms
Windows Mobile 6.x
SAP DSD 1.2
RTC Q1/2016
Release Focus
Continuous Improvements
(priority based)
Device Platforms
Windows Mobile 6.x
SAP DSD 1.3
RTC Q4/2016
Release Focus
Migration Release to 2.0
Device Platforms
Windows Mobile 6.x
SAP DSD 2.0
RTC Q4/2015
Release Focus
Incremental Multi Platform
Availability
Device Platforms
Phone / Tablet
Android & others
1.1 1.2
2.1 2.2 2.3
SAP DSD 2.2
RTC TBD
Release Focus
Customer Driven Enhancements
Device Platforms
Phone / Tablet
Android & others
SAP DSD 2.3
RTC TBD
Release Focus
Customer Driven Enhancements
Device Platforms
Phone / Tablet
Android & others
1.3
2017
Q1 Q2 Q3 Q4
*Planned, information only subject to change.
– Windows Mobile
– Cross Platform
Legend
SAP DSD 1.0
GA January 10, 2015
Release Focus
SAP’s Next Generation DSD
Solution to replace mDSD 3.0
SMP Based Client
Device Platforms
Windows Mobile 6.x
1.0
2016
Q1 Q2 Q3 Q4
2015
Q1 Q2 Q3 Q4
SAP DSD Windows Mobile
SAP DSD Cross Platform
SAP DSD 2.1
RTC Q4/2016
Release Focus
Incremental Multi Platform
Availability
Device Platforms
Phone / Tablet
Android & others
2.0

25. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 25
SAP Mobile EAM and Field Service solutions will
transform your business
Asset Management
Complete work orders and
capture all relevant data
Access to asset location,
repair history, work order
details, materials needed
Create Notifications or
Work Orders on the spot
CATS - time & attendance
Guided workflow
Material Management
Speed receipt and back-
order reporting to-and-
from shipping/receiving
Perform physical and
cycle counts quickly
Check availability of
materials while on-the-job
Accept & distribute
incoming materials by PO
Field Service
Manage service orders and
create confirmations
View, look up, update and
transmit
Record status, materials,
problems, actions,
expenses, customer
signatures and more
View all relevant customer
data
SAP Work Manager SAP Inventory Manager SAP Rounds Manager
SAP CRM Service
Manager
ECC CRM
Condition Monitoring
Take measurements and
readings
Historic standards and
safe ranges
Generate notifications on-
the-spot
Trend readings, points and
sequences
to avoid emergencies and
outages
SAP Work Manager
rapid-deployment solution – WM6.1 in Aug ‘14
SAP CRM Service Manager
rapid-deployment solution

26. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 26
Mobile
Workers
Mobile worker in field service, logistics, in the
plant as well as sales roles
App often supporting complex business
processes, guiding users through their day
High potential to transform work experience as
well as business process with mobile
PRIORITZE HIGH-VALUE
BUSINESS PRACTICES

27. © 2014 SAP AG. All rights reserved. 27
Mobile delivers huge returns
for mobile workers
Source: Transfield deployment KPIs for SAP Work Manager and SAP Mobile Platform
30%
productivity increase1
80%improvement in average work order
completion time1

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INTERNAL ONLY
Solid Foundation + innovation to outpace your competition
Live 3D visualization
Wearables and
Augmented reality
Predictive
maintenance
Geospatial (GIS)
visualization
Customer Specific
requirements

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